product dev

7/29/2019 Product Dev

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What is Product development?

Product development aims to provide the goods

wanted by the market, at the time and in the

quantities desired by it, at the prices it is willing to

pay, yet leaving a sufficient margin (or a net profit)

for the manufacturer

Product development is the process of

commercializing a product in the market starting

from the concept stage.


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An ongoing process

WhyProduct development?

For corporate profitability

To stay alive and grow in competitive business,

PLC decline & demise

A process to match the needs of the market

High product mortality

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Types of Product development

1. Addition of a product

2. Modification/improvement of an existing

product


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1. Additionof new product

Fill the gap in product rangemens wear, ladies

wear + kids wear

To maintain some products always at maturity

level to boost the revenue for the company - PLC

To utilize the resources and skills available in the

companyMMS + BMS + MBA

To explore new market or create new markets

tooth paste + tooth powder


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To meet customers specific demand

packaging boxes for a new product, specialcans for Ponds Magic


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2. Improvement/modification of existing

products

Short term objectives and long term objectives

Short term objectives

To stimulate the salesColgate herbal, active,

sensitive! Cell phones with cameras

To satisfy urgent needs of the customers - pencils

with erasers, CFL lamps, need to meet customers

urgent need to save electric power


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To utilize installed capacityfan manufacturers

making radiator blowers

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Long term objectives

To monopolize the market supersonic

jets? NANO, small car?

To establish long term business relation

ship with customer (supporting the new

product development by the customer)

OEMs, ABC & TATAs


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To reduce cost of manufacturing cans using

thinner, double rolled steel sheets, plastic cans for

talcum powder

To produce in large quantities electrical

equipment running on US and European standards

voltage

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Methodology of Product

Development

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Productdevelopment

Product

design

Process

design


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Product design

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1. Need Identification

Sources for new product ideas

Market research

Research and development

Pure research

Applied research

Brain storming13


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2. Advance product planning/feasibility study

Market viability

Corporate Policy

SWOT Analysis of the company to ascertain

where the new product idea lies

Familiarity with similar product, process,

market, distribution

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A conceptual design emerges

Physical dimensions

Appearance

Target cost

joint decision by technical and commercial

executive

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3. Advance design

Taking the product idea ahead

Technical feasibility

trade off in the product design

Need for further experimentation

Need for prototype testing

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4. Detailed engineering design

Design converts concept into Reality

Production converts design into product.

Product satisfies customers needs and brings

money back into business.

A good product design is built on following

corner stones

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PRODUCTION

NEEDS

PRODUCT DESIGN

CUSTOMER

NEEDS

MODULAR DESIGN

EXAMPLES:

WRIST WATCHES

SLOTTED ANGLES RACKS

STANDARDIZATIONVARIETY


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What do customers want?

What do producers want?

Tools for product design

Variety Reduction

Standardization

Modularization

Computer assisted design


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Role of Operations function in design of the

Productproduction friendly design

User friendly, maker friendly & service friendly

design

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Key elements in product design

Function: designed product must perform the

function expected by the customer

Cost: competitive price in the market

Quality: What is quality? Mutually agreed

quality parameters which adequately meet

customers need and price


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Reliability: Failure free function for agreed

Period[aviation electronics, Medical electronics,Space crafts etc.]

Appearance: industrial products as against

consumer products

Environmental impact: S H E Objectives of

company are to be built into the product through

Design


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Product safety: safe to make, safe for use &

environment

Producibility: ease and speed of production,

efforts, costs

Maintainability: ease and speed of maintenance

Timing: relevant to services and also to

hardware [24 hr. banking]


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Accessibility: relevant to Services. Where is the

service available? ICICI bankbank comes to yourdoor step!, ATMs, if placed in a remote area?


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5. Prototype development

Testing the prototype to ascertain its ability to fulfill

customers expectations

6. Product development

Based on the performance of the prototype finalproduct development is done

7. Launch

A small batch is produced without focus on theprocess to gauge the product acceptability in the

market

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8. When the product launch is successful, process

design begins

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Production process design and

development

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Process selection and design

How shall we produce?

1.Understand how the product is made

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2. Explode the major assembly intosub assemblies and sub assemblies into parts.

EN31 Steelwire Coil

EN31 Steel

barsEN31 Steel

sheets


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Cold

forging

EN31 Steel

wire Coil

Heat

treatmentGrinding

Super

finishing

ROLLERS


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3131

Turning

EN31 Steel

bars

Heat

treatmentGrinding

Super

finishing

OUTER

RACES


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Turning

EN31 Steel

bars

Heat

treatmentGrinding

Super

finishing

INNER

RACES


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Punch

-ing

EN31 Steel

sheets

CAGES


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ROLLERSOUTER

RACES

INNER

RACES

ASSEMBLY

CAGES


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3. Write the process flow diagram for assembly

and

manufacturing operations


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4. Fix the output characteristics of the product

5. Ascertain the position of the product in ThePLC

6. Choose operations system

Different operations like assembly, parts

production can have different processes


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Mass

Production

PD

Project

Form of

Production

Job shop

production

OLUME

AR

I

E

T

Y


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7. Identify critical core operations

8. Strategize Manufacturing, consider strategic

factors and cost factors, make or buy decisions

9. Fix trade off between capital & labor10. Choose Technology, Equipment like S P Ms or

G P Ms, Tooling like ceramic or HSS, Skills


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3. Product evaluation and improvement

Feedback from customers, workers and

service providers

P D C A for initial control

3. Product use and support

Value added services

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