product development
DESCRIPTION
Created line plan for the barIII brand in a PD course.TRANSCRIPT
bar III spring 2012
megan love3 & alexa mar6n
target customer
• contemporary, edgy • mainstream street fashion • designed by fashion bloggers • female, aged 18-‐28 • understands high-‐end fashion (not couture) with affordable pricing
about the brand • a private label brand within Macy’s newest contemporary
department, Impulse. • looking to serve this contemporary customer that may have been
over-‐looked in the past, giving Macy’s an opportunity to open up a new profitable market segment
• s6ll in development stages of the in-‐house brand as shown by pop-‐up bar III shop on 5th Avenue in February
• puLng forth affordable fashion for a fashion conscious consumer with an eccentric edge
• Impulse carries bar III in 220 of Macy’s 800 stores with the prospect of growing to 400
top compe6tors • H&M • Target
inspira6on design
inspira6on design
inspira6on design
inspira6on design
inspira6on design
inspira6on design
inspira6on design
inspira6on design
inspira6on design
inspira6on design
Ticket and Labeling Guide
Main Label: Located on the inside back of pants. Black and White. Size Label: Located directly under the main label. Black and White. Care Label: Located on the inside hem at the bo3om on the shirt. S6tched back to back. Price Ticket: A3ached to the Size label. Includes Style, Color, Price and size.
Ticke6ng and Label Guide
Main Label: Located on the inside back of pants. Black and White. Size Label: Located directly under the main label. Black and White. Care Label: Located on the inside hem near the zipper. S6tched back to back. Price Ticket: A3ached to the Size label. Includes Style, Color, Price and size.
full assortment
print colorways
original print
Overview in store date: February 28 no. of stores: 220 (of 800) total units on order: 54,560 total retail value: 2.6 million