product development final project part 1: lc by lauren conrad
TRANSCRIPT
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“SPRING BLOOM”
Keiri Mendez
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ABOUT• LAUNCHED IN OCTOBER 2009 BY REALITY STAR-TURNED-
DESIGNER LAUREN CONRAD.• SOLD EXCLUSIVELY AT KOHL’S STORES AND ONLINE.• BRAND INCLUDES APPAREL, FOOTWEAR, JEWELRY, INTIMATES,
SLEEPWEAR, AND HOME DÉCOR.• LAUREN CONRAD ALSO HAS ADDITIONAL LINES SUCH AS PAPER CROWNS AND
THE LAUREN CONRAD COLLECTION.• SHE ALSO HAS SPECIAL COLLECTIONS LIKE THE DISNEY’S CINDERELLA
COLLECTION BY LAUREN CONRAD AND THE MOST RECENT, DISNEY’S MINNIE MOUSE COLLECTION BY LAUREN CONRAD.
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TARGET MARKETMIDDLE CLASS WOMEN 18-34 YEARS OLDSHE IS VERY FEMININE AND LOVES A CONTEMPORARY
STYLE. LOVES TO WEAR NEAUTRALS WITH AN ADDED POP OF
COLOR.SHE IS SWEET, OUTGOING, AND ENJOYS TIME WITH
FRIENDS AND FAMILY.
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ON THE SELLING FLOOR
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FABRIC DIRECTION
cotton
polyester
spandex
rayon
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SILHOUETTE DIRECTION/INSPIRATION
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COLOR/ PRINT INSPIRATIONFASHION SNOOPS
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70% Cotton25% Polyester5% Spandex
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THANK YOU!