product display certification8 9 demo models mini trampoline face the trampoline door towards your...

PRODUCT DISPLAYCERTIFICATION

FIVE STAR

P R O G R A M

Store Group:

Store Name:

Contact Name:

3

To your visual merchandise integration document (VMID).

The VMID is a simple guide to integrating Vuly into both your brick and mortar stores, and your online stores.

By using the VMID, you’re participating in our 5-Star Program of marketing excellence. The 5-Star Program is designed to help you drive sales of Vuly products by ensuring the quality of your promotional material and displays. If you properly fill out the enclosed checklists, you’ll be scored a rank from 1 to 5. We’ve done a great deal of research, and the more you satisfy the guidelines in your VMID—and the higher you score—the more effective your marketing efforts will be.

Please complete and return your VMID checklists (with photographs where required), and take on board the document’s recommendations. The boost in sales is worth the effort of obtaining a 5-Star ranking!

Please add the photos requested in the VMID to this pouch before you send the completed document back to us.

Stores With:

200% 100%

80% 50%

INCREASEIN SALES

FULL SIZE DEMO

KEYNOTE VIDEOS BRAND COMPLIANT WEBSITE

MINI TRAMPOLINE

INCREASEIN SALES

INCREASEIN SALES

INCREASEIN SALES

WELCOME

Contents

BRICKS & MORTARPOSTERS BROCHURE

DEMO MODELS

MINI-TRAMPOLINE

LIFESTYLE WALLS

POS DISPLAY BOARDS

VULY ZONE

ACCESSORIES

STAFF TRAINING

ONLINE MARKETING MATERIAL

ONLINE BEST PRACTICES

LIFT ONLINE

LIFT PRO ONLINE

THUNDER ONLINE

THUNDER PRO ONLINE

ACCESSORIES ONLINE

SUMMARY

NOTES

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6 7

Posters Brochure

Checklist Tips

Tips

Maintain current images

Keep up-to-date posters

Place in visible locations

Ensure minimal sun fading

Keep presentation neat and tidy

Display double-sided posters on glass.

Check regularly that your brochure holder is undamaged

Keep spare brochures on hand at all times

Checklist

Maintain current images

Keep up-to-date brochures

Place in visible locations

Ensure minimal sun fading

Keep presentation neat and tidy

Displayed in brochure holder

Points:______ of 5

Points:______ of 6 Points:______ of 2

Points:______ of 1

8 9

DemoModels

MiniTrampoline

Face the trampoline door towards your store’s traffic.

Avoid attaching sales material to the demo model.

Make it clear whether customers can test your demo model.

Refrain from placing boxes under or in front of the demo model.

Keep no stock on or under the trampoline.

Ensure that the trampoline is installed correctly.

Send a photo of the setup to Vuly.

Display POS next to the demo model.

Display brochures and prices next to the demo model.

Set up the display on Astroturf.

Set up the display with a tent or basketball set.

Vacuum the Astroturf regularly.

Checklist Tips

Avoid attaching sales material to the mini-trampoline.

Refrain from placing boxes under or in from of the mini-trampoline.

Ensure that the trampoline is installed correctly.

Display the mini-trampoline in a premium location.

Send a photo of the setup to Vuly

Send a photo of the mini- trampoline affixed to a platform, if you have chosen to do so.

Checklist


Points:______ of 6

Points:______ of 4

Display POS next to the mini-trampoline.

Display brochures and prices next to the mini-trampoline.

Set up the mini-trampoline on Astroturf.

Vacuum the Astroturf regularly.

Tips

10 11

POS Display Boards


Tips

Ensure that brochure holders are attached and stocked.

Display POS in an area that is clear to your incoming traffic.

Do not display POS in a small, cramped or cluttered area.

Checklist

Lifestyle Walls


Attach ticket prices.

Attach brochure holders.

Display current prices.

Display out-of-stock items.

Display in a neat area.

Display all current models.

Position in a premium location.

Display latest images.

Sent photos of the setup to Vuly.

Checklist Tips

Ensure that brochure holders are always stocked.

Keep excess brochures in store.

Ensure that installations are always cleaned.

Keep ticket packs up-to-date.

Advise Vuly of any damage.

12 13

VULY Zone

ASTROTURF AVAILABLE THROUGH VULY. Contact your Account Manager.

Position the Zone outside or within your store.

Ensure that a competent Vuly-certified staff member oversees the Zone.

Display on Astroturf.

Display at least 1 demo model (refer to demo model guidelines).

Display tent or basketball sets.

Display POS with attached brochure holder.

Keep stock available in-store.

Display prices.

Checklist Tips

Display in a premium location

Points:______ of 8

Points:______ of 1

Accessories

DECK

ANCHORKIT

Points:______ of 12

Display in a neat and visible location.

Display on the trampoline where possible.

Display the roof only as an option.

Ensure that the tent is fitted correctly.

Ensure that there is no damage to the tent.


Display on the trampoline where possible.

Display leant neatly against something (out of the box), if not possible to display on trampoline.

Ensure that there is no damage to the basketball set.


Display one of each colour.

Display in a neat and visible location.

TENT

BASKETBALLSET

14 15

Staff Training

A QUICK GUIDE

TO ENSURE YOUR

STAFF HAVE ALL

THE KNOWLEDGE

THEY NEED TO SELL

VULY TRAMPOLINES

Have watched all Vuly videos.

Maintain product knowledge.

Are aware of Vuly’s history.

Are familiar with our website content.

Understand warranty guidelines.

Are familiar with purchasing spare parts.

Understand how to register purchases with Vuly.

Points:______ of 7

ONLINE TRAINING

PACKvulyplay.com/resellers

16 17

Online Best Practices

WE SURVEYED OUR MOST SUCCESSFUL ONLINE RETAILERS, AND FOUND THAT THE FOLLOWING ACTIONS WERE HIGHLY CORRELATED WITH SUCCESS.

Our test resellers saw a 41% increase in online sales when their website was updated to follow the below guide.

It’s worth the effort, and Vuly will be there to support you along the way!

Avoid stretching imagesWe will provide you with the correct size images according to your needs. You can find images for web sure in the Visual Merchandise link on our website.

Avoid altering the imagesIf you would like adjustments to our images (like the addition of marketing phrases), the Visual Department will happily assist you. Please email your requirements to your account manager.

Display Vuly images on your front page slider.Resellers who do so convert more.

Use only official Vuly promotional photos to advertise and promote Vuly products.

Use only official Vuly logos in Vuly Orange, White or Black.

Avoid changing the colour, ratio or design of the Vuly logo or other registered trademarks of Vuly Trampolines.

Ensure that you export the correct size and format to avoid pixellation. The Visual Department would happily assist you.

Images Logos


18 19

LiftOnline

Vuly-produced video: vulyplay.com/trampoline/lift-pro

Vuly-produced images displayed next to relevant text.

Vuly-produced text of brief product information.

Bigger pictures than text.

Clear pricing.

Clear promotions displayed.

No spring contact.

Assemble without nuts and bolts.

Strong and sturdy frame.

Easy, self-closing access.

Weather resistant, non-slip safety padding.

Points:______ of 6

Lift ProOnline

Lift ProJump into a way of life.

Lift

Vuly-produced video: vulyplay.com/trampoline/lift




Clear pricing.


Realise your family’s passion.

No spring injuries.

Free of nuts and bolts.

Super-strong frame.

Long-lasting Polyethylene net.

Reversible safety padding lasts twice as long.

Points:______ of 6

S$599.99

S$799.99

M$699.99

M$899.99

XL$999.99

XL$11,99.99

L$899.99

L$1,099.99

20 21

Thunder ProOnline

Vuly-produced video: vulyplay.com/trampoline/thunder-pro




Clear pricing.


Points:______ of 6

Thunder ProExperience the best.

Thunder Online

S$999.99

M$1,799.99

M$

L$2,299.99

XL$1,799.99

L$

XL$2,799.99

Points:______ of 6

Vuly-produced video: vulyplay.com/trampoline/thunder




Clear pricing.


ThunderDiscover your freedom.

No contact zones.

Not one nut or bolt.

Safe with a skirt.

Bounce without twist and strain.

Better bouncing on pre-curved Leaf Springs.

Gentle-edge bouncing with Leaf Springs.

Not a single nut or bolt.

Super-strong frame.

Durable Polyethylene enclosure.

Trully vertical bouncing that won’t strain joints.

22 23

Accessories

DECK

LEVELLERANCHORKIT


Vuly-produced text of brief information on the product.

Large pictures.

Large text.

Clear pricing.




Large pictures.

Large text.

Clear pricing.




Large pictures.

Large text.

Clear pricing.




Large pictures.

Large text.

Clear pricing.




Large pictures.

Large text.

Clear pricing.




Large pictures.

Large text.

Clear pricing.




Large pictures.

Large text.

Clear pricing.


WHEELS BASKETBALLSET

MISTER

Points:______ of 42

SHADECOVER

24 25

Notes

If you have any important notes for this document, please write them below.

Summary

PAGES POINTS

6

7

8

9

10

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13

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Total Points:

STARS

01 - 30Points

31 - 70Points

71 - 110Points

111 - 130Points

131 - 136Points

Enter the total number of points that you scored for each page into the table to the right.

Your total points per page includes all ticked items in ‘checklists’, ‘tips’ and items with space to tick beside them. Remember: Count only checked items that you have completed towards your total.

Once you have filled the total number of points that you scored per page into the table, sum the column to find out your star ranking.

vulyplay.com

product display certification8 9 demo models mini trampoline face the trampoline door towards your...

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