product flops

12
Innovation and Invention Invention Product flops Sarah Olsen

Upload: sarah-olsen

Post on 18-Feb-2016

216 views

Category:

Documents


1 download

DESCRIPTION

Innovation and Invention. What fails and why?

TRANSCRIPT

Page 1: Product Flops

Innovation

and

InventionInvention

Product flops

Sarah Olsen

Page 2: Product Flops

Sony BetamaxSony BetamaxSony BetamaxSony BetamaxWhat is the Sony Betamax?

The Sony Betamax was a videocassette

magnetic tape, that you could use to

watch films and record. This was released

on May 10, 1975.

Why did it fail in the market?

The Sony Betamax failed because it had

competition. The VHS was invented and over 40

companies decided to run with the VCR-

compatible format instead. Also, the cost of the

VHS was a lot cheaper than the Betamax.

Page 3: Product Flops

What is Friendster?

Friendster, is a social networking program that

you can and add and find your friends. It beat

out MySpace for a whole year, then it was not

existing. Why did this fail ?

Friendster failed because Facebook Friendster failed because Facebook

was introduced and MySpace became

more popular again. “Now friendster

is irrelevant, almost a joke.” Also,

friendster was contently slow because

it couldn’t keep up with the capacity

of people that were on it. So it often

crashed which made people turn to

MySpace or Facebook.

Page 4: Product Flops

Apple Pippin

What is the Apple Pippin ?

The Apple Pippin, was a machine that could play CD’S,

also as a network computer. I had standard video output

so it could also work with a TV set. It came in two

colours greyish black and white.

Why did the Apple Pippin fail ?

When it was released (1995) into the world.

The market world already had the Sega Saturn,

Playstation and Nintendo64. 42,000 units

were sold, at $599.

Page 5: Product Flops

Earring Magic Ken

What is the Earring Magic Ken ?

Earring Magic Ken is a model of the Ken doll introduced by Mattel, In the early 90s. There were 6 different dolls made. Ken had blonde highlights in his from brown. His outfits were more unique than normal. Lavender vest, and also a earring in his left

Why did Earring Magic Ken fail ?

This doll failed because when the doll was released into

the market parents thought that it symbolized a “gay” Ken

doll. Also, this doll brought controversy to the media The

New York Times, CNN, and talk-show host Jay-Leno saw

this doll as a symbol of shifting gender, sexual identities

and Values. This led Mattel to discontinue the doll from

stores.

Lavender vest, and also a earring in his left ear.

Page 6: Product Flops

~ New coke ~What is “New coke”?New coke was the reformulation of Coca-Cola introduced in 1985 by The Coca-Cola Company to replace the original formula of Coke. It was known as “ the new taste of Coca-Cola” until they renamed it Coca-Cola II in 1992.II in 1992.

Why did the New Coke fail? From the start the New Coke had a negative response from the public. Everyone who drank Coca-Cola , thought there was nothing wrong with the old coke.. So they thought “New Coke” wasn’t going to make a change.

Page 7: Product Flops

5 Products I feel thatwill NOT be successful. will NOT be successful.

Part 2

Page 8: Product Flops

SpraySpraySpraySpray----On FabricOn FabricOn FabricOn FabricWhat is spray on-fabric?Spray-on fabric is something that high fashion people are using. The product was formed in The Department of Chemical Engineering, Imperial College in London . There has been two prototypes with different types of fibres from natural to synthetic. Also, by adding smells and colours. The technology has been developed for use in household, industrial, personal and healthcare, decorative and fashion applications using aerosol cans or spray-guns, and will soon applications using aerosol cans or spray-guns, and will soon be found in products available everywhere.

Why do I think this will fail?I think this will fail because realistically who is going to wear

or buy this? Maybe in high fashion they might want to wear it our buy it for the runaway but in reality no one would want to wear this. Another reason why I think this will fail is because it looks like its easy to rip or just over a time period it could start to come off and you’re with whatever you had on before.Also, I think this product would be way to expensive to purchase just to wear for only a day. I don’t think Spray-On Fabric will “stick” in the market.

Page 9: Product Flops

The Straddling BusThe Straddling BusThe Straddling BusThe Straddling BusWhat is The Straddling Bus ?What is The Straddling Bus ?What is The Straddling Bus ?What is The Straddling Bus ?The first time this idea was brought up was at the Beijing International High-tech Expo. The Straddling Bus is a 4-4.5 m high with two levels: passengers board on the upper level while other vehicles lower than 2 m can go through under. Powered by electricity and solar energy, the bus can speed up to 60 km/h carrying 1200-1400 passengers at a time . This concept was proposed by Shenzhen Hashi Future Parking Equipment Co., Ltd. They claim it to be a cheaper, greener and faster way to commute to where ever there going.

Why do I think The Straddling Bus is going to Why do I think The Straddling Bus is going to Why do I think The Straddling Bus is going to Why do I think The Straddling Bus is going to fail?fail?fail?fail?

I think this bus is going to fail because its going to cost Beijing a lot of money to put it all together. It might be really big at first but then the wow factor could burn out and then not a lot of people ride it. Then what do they do? Another reason why this might fail is because what happens if there is a car accident underneath and the police or whoever can’t get to it because there is a big bus over top of it. That is why I think the Straddling Bus will fail.

Page 10: Product Flops

U|ÉVÉâàâÜxU|ÉVÉâàâÜxU|ÉVÉâàâÜxU|ÉVÉâàâÜx

What is Bio Couture ?What is Bio Couture ?What is Bio Couture ?What is Bio Couture ?Bio Couture is ˆresearch project harnessing nature to propose a radical future fashion vision.˜ By testing and using microbial−cellulose, and growing it in a laboratory, to produce clothing. The creator of this project is Suzanne Lee. Also a Senior Research at Central Saint Martins, University of the Arts London. Her mission is to grow a full length dress.

microbialmicrobialmicrobialmicrobial−−−−cellulosecellulosecellulosecellulose.

Arts London. Her mission is to grow a full length dress.

Why do I think Bio Couture will fail?Why do I think Bio Couture will fail?Why do I think Bio Couture will fail?Why do I think Bio Couture will fail?I think this product will fail because its made out of bacteria. Not a lot of people would normally want to wear bacteria on them. This could go big in high fashion but street wear I don’t think it would do so well. Also, what happens if it gets wet, it could just become slimy and fall off or leave residue on your skin. Another reason why I don’t think this will work is because it could grow bacteria on the bacteria and lead to unknown diseases.

Page 11: Product Flops

SquareSquareSquareSquare

What is the Square?What is the Square?What is the Square?What is the Square?

The Square is a device that you can plug into your

Iphone or Ipod. It is a tiny magnetic card reader that

attaches to your device . This Square lets anyone

process credit cards. You can sign on the screen and a

receipt is sent to your e-mail. This can help with small

businesses.

Why I think the Square will fail?

I think the square will fail because someone could just swipe

money off peoples cards very easily. I also think that it might

cost more to invest in this because the transaction fee is about

$3.00 every time it is used. Another reason why I think this will

fail is because the customers might not trust this little device.

It might look like a scam to them.

Page 12: Product Flops

Body Powered DevicesBody Powered DevicesBody Powered DevicesBody Powered DevicesWhat is the Body Powered Devices?What is the Body Powered Devices?What is the Body Powered Devices?What is the Body Powered Devices?This year, Michael McAlpine of Princeton University and

colleagues figured out how to turn locomotion into power by

embedding piezoelectric crystals into a flexible, biocompatible

rubber like material that, when bent, allows the crystals to

produce energy. This is a product created by Orange. They

introduced a prototype rubber boots that convert heat into

current. In Paris, engineers have captured the warmth

generated by bodies on the Métro subway to heat a public-generated by bodies on the Métro subway to heat a public-

housing project on Rue Beaubourg.

Why do I think this will failWhy do I think this will failWhy do I think this will failWhy do I think this will fail????I think this will fail because eit takes 12 hours of walking to

charge a cell phone for an hour. I don’t think idea will stick

because every time you want to charge something you would

have to wear these boots that aren't that fashionable