FA102a, Research, Product Proposal and Multimedia Explorations

Photography through Glasses

“If you really want to remember a moment, try not to take a picture” http://ideas.ted.com/if-you-really-want-to-remember-a-moment-try-not-to-take-a-photo/

Photography through Glasses Alexandra Licata

Assignment One, Research

“every time we snap a quick pic of something, we could in fact be harming our memory of it.”

Photography through Glasses Alexandra Licata

Assignment One, Research

http://ideas.ted.com/if-you-really-want-to-remember-a-moment-try-not-to-take-a-photo/

While Looking at a photo can help us recall memories, it may can also replace them.

Photography through Glasses Alexandra Licata

Assignment One, Research

https://www.psychologytoday.com/blog/mental-mishaps/201312/photographs-and-memories

Viewing real objects and images of objects both activate similar neural networks, such as the Lateral Occipital Complex, but because real objects afford action, they have a unique effect on neural responses.

Photography through Glasses Alexandra Licata

Assignment One, Research

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4202719/

Photography Through Glasses

Photography through Glasses Alexandra Licata

Assignment One, Future Product or Service

•Automatically takes photos •Uploads directly to device •Aids in remembering visuals •Takes a photo of your outfit and remodels its frames to match

Photography through Glasses Alexandra Licata

Naming Process

Perspective Memory Camera

Spectora+ +

http://ideas.ted.com/if-you-really-want-to-remember-a-moment-try-not-to-take-a-photo/

Source for Brand Character Words

Photography through Glasses Alexandra Licata

“Audition (The Fools Who Dream)” performed by Emma Stone in La La Land

Lyrics

Spectora

PersonaS t o r i e s

C o l o r f u l F e e l i n g

ToneF l i c k e r S m i l i n g

L O O K

D r e a m F r a m e

A b r o a d

LanguageT r a c e

R e m e m b e r C a p t u r e

PurposeOriginal Words

Alexandra LicataPhotography through Glasses

Spectora

PersonaS t o r y t e l l e r

C o l o r f u l E v o c a t i v e

ToneF l i c k e r

S a t i s f y i n g P e r s p e c t i v e

Dreamy ‘Frame Your Perspective’ Adventurous

LanguageD o c u m e n t R e m e m b e r

C a p t u r e

Purpose

Alexandra Licata

Brand Character

Diagram

Photography through Glasses