product innovation platforms: enabling product design and...

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Marc Halpern@mrhalpern4353

Product Innovation Platforms: Enabling Product Design and PLM in the Digital Business Era

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Key Issues

1. Why do you need Product Innovation Platforms to enable products and "things" for digital business?

2. What is a Product Innovation Platform and how will it impact you, your company, and your value chain?

3. How should you strategize adoption of Product Innovation Platforms?


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Product and "Thing" Design Must Combine OT With IT to Enable Digital Business


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Product Needs Evolve With Digital Business: A Case Study in Climate Control

Legacy Leader in Climate Control

Paradigm Shift

"Fast Follower"


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Digital Business Demands Systems andSystems-of-systems Thinking to Design Products

Processes

Factories

Even Retail Stores

Complex Machines

Services


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Key Issues





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Product Innovation Platforms Continuously Enhance PLM Discipline

Governance Supply Network

Demand Insights


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Extreme Behavior

NEXUS

Global-class Delivery

Pervasive Access

"Big" Context

NEXUS

"Nexus of Forces" Underpins the Promise of Product Innovation Platforms

Sharing Engineering and Manufacturing

Knowledge

Perform ComputationsAny Time and

Anywhere

Continuous Learning from

Patterns in Systems Data

Collaborate and CommunicateAny Time and

Anywhere


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Designing for Digital Business Requires IT Capability Beyond Current PLM Software

Product Innovation Platforms

Community

InsightDiscovery

Accessibility Adaptability

Reuse


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Product Innovation Platforms: More Than Today's Design and PLM Software

Innovation

Enabler

Today's Design and

PLM Software

Product Innovation

Platform

Insight Marginally interfaced

simulation/analytics

Integrated "big data"

analytics and simulation


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Innovation

Enabler

Today's Design and

PLM Software

Product Innovation

Platform





Adaptability Time-consuming IT

involvement

Flexible via SOA


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Innovation

Enabler

Today's Design and

PLM Software

Product Innovation

Platform






involvement

Flexible via SOA

Reuse Disconnected incompatible

data makes search hard

Enhanced textual and

geometry-based search


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Innovation

Enabler

Today's Design and

PLM Software

Product Innovation

Platform






involvement

Flexible via SOA





Accessibility LAN/WAN networking Instantaneous via the cloud


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Innovation

Enabler

Today's Design and

PLM Software

Product Innovation

Platform






involvement

Flexible via SOA






Discovery Disconnected tools/

hard to understand data

Integrated search,

analytics, and simulation


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Innovation

Enabler

Today's Design and

PLM Software

Product Innovation

Platform






involvement

Flexible via SOA






Discovery Disconnected tools/

hard to understand data

Integrated search,

analytics, and simulation

Community Human networking or

directories

Social networking

paradigm


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Product Innovation Platform —Some Key IT Requirements

Visualization, Collaboration, Social Networking

Modeling, Simulation, Analytics

Search, Collaboration, Simulation, Analytics

Cloud, Mobile, Open Architecture, Web Application Services Content Management,

Open Architecture, Search Standards

Open Architecture, Flexible Workflow, Easy Data Accessibility


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Product Innovation Platforms: Functional Layering for Continuous Product Innovation

Requirements Management

Systems-centric Design (Software, Electronics, Hardware, Recipes, and So on)

Product Life Cycle Management (Strategy, Planning, PDM, and Governance)

Portfolio Planning and Management

Simulation and Test

Simulation and Test Data

Big Ideas Big DataVoice of

Customer

IoT

Quality Data Cost Data

… And So on

E.g., Digital Marketing


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The Major Design, PLM, and Business Suite Vendors Will All Offer Product Innovation Platforms by 2017

By 2020, 25% of large discrete manufacturers and formulated

goods producers will use Product Innovation Platforms for design

and PLM

Reasons SPA will be true:

• Emergence of digital business

• Increasing acceptance of cloud-based advantages

• Changing product requirements

Reasons SPA could be false:

• Concerns about IP protection in the cloud

• The systems-based learning curve is too steep

• Needed standards for data sharing will evolve too slowly


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Potential Product Innovation Platforms Vendors Will Evolve Differently

Product Innovation Platforms

Autodesk, Aras, Dassault Systemes,

PTC, Siemens

Product Design and PLM

Business Suite

IFS, Infor, Oracle, SAP

Big Lever, Gensight, Jama Software,

Planisware, Sopheon, Mathworks

Niche Contributors


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Key Issues





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Perceived Risks

Inadequate Openness

Incomplete Standards

Uncertain Cloud Performance

Steep Learning Curve Cyber-terrorism


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Step 5

Change Management

Step 3

Implementation Road Map

Road Map to Enabling Product Innovation Platforms for Product Life Cycle Management

Step 2

Root-cause Analysis

Step 1

Business Case

Step 4

Partner Selection


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Key Messages

• You need the next generation of design and PLM IT to support the emerging digital business world.

• Product Innovation Platforms, the next generation of IT for design and PLM, improves today's PLM and more.

• Enabling Product Innovation Platforms starts with the business case and addressing risks with the road map.


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Recommended Gartner Research

Product Innovation Platforms: The Foundation of Product Design and PLM in the Digital Business EraMarc Halpern (G00264008)

Hype Cycle for Discrete Manufacturing and PLM, 2014Marc Halpern and others (G00263257)

Hype Cycle for Process Manufacturing and PLM, 2014Janet Suleski and others (G00263399)

Lessons Learned From Cloud in Manufacturing IndustriesDale Hagemeyer, Thilo Koslowski and others (G00259827)

Survey Analysis: Why Manufacturers Still Struggle to Modernize CollaborationMichael Shanler and Marc Halpern (G00238925)

Innovation Insight: Exploiting Cloud Services to Improve and Transform Your Supply Chain InnovationMichael Dominy (G00261032)

For more information, stop by Gartner Research Zone.

http://www.gartner.com/document/2822322?ref=QuickSearch&sthkw=Product Innovation Platforms: The Foundation of Product Design and PLM in the Digital Business Era&refval=141103274

http://www.gartner.com/document/2808322?ref=QuickSearch

http://www.gartner.com/document/2798223?ref=QuickSearch&sthkw=Hype Cycle for Process Manufacturing and PLM, 2014&refval=141103390

http://www.gartner.com/document/2832918?ref=QuickSearch&sthkw=Lessons Learned from the Cloud in Manufacturing Industries&refval=141568749

http://www.gartner.com/document/2408315?ref=QuickSearch&sthkw=Survey Analysis: Why Manufacturers Still Struggle to Modernize Collaboration&refval=141103592

http://www.gartner.com/document/2724419?ref=QuickSearch&sthkw=G00261032&refval=141103549

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