product is design
DESCRIPTION
The lines between traditional Product and Design roles are continuing to blur. Collaboration, empathy and action are just a few of the qualities expected in todays creative problem solver. Jacob will discuss what he's learned designing and shipping products from both Adobe's Experience Design and Product teams and how you can bring your own ideas to life.TRANSCRIPT
Jacob Surber @jacobsurber
Productis
Design
Let’s start from the beginning
I was a Flash guy…
Flash brought:
Creativity
Logic+
Interaction
Animation+
Ad Agency
Tech Consulting+ Adobe
XD+
There is no better feeling than shipping
What is product?
“Product”
What my parents think i do:
?What I think I do: What I really do:
What my users think What my friends think I do: What my team think I do:
We’ve all “shipped”
What I’ve learned from shipping
Thing #1
Importance of telling your story
We all have a storyidea
passion
dream
goal
Idea’s have two opposing forces
Entropy
Momentum
&
How do you define that story?
Visually
http://zurb.com/article/917/how-much-life-does-the-paper-napkin-sketc
Speed & Volume are you friends
Change your venue
Don’t be alone
Wrong is not a word
Resources: Course Library of Examples Blog Posts
University
Suite of apps: Surveys Testing Feedback
Apps
Experientially
Experientially
“The importance of selling your vision”Kevin Rose via Medium
A team aligned behind a vision will move mountains.
Empathy
Fellow designers, let’s try to get through a day without saying “empathy” or “story”
https://twitter.com/zeldman/status/456217272840122368
Empathy for management
Thing #2
The art of execution
executionover
ideation
executiondoes not imply
SUCCESS
Steve Fisher
@hellofisher
Be Proactive1#
Don’t over commit2#
“The difference between
successful people and
very successful people is
that very successful
people say ‘no’ to almost
everything.”
Invest in Foresight3#
Know the difference between problems and solutions4#
Understanding the requirements and contraints of the project5#
Product is about
Collaboration
Thing #3
Collaboration is the foundation of relationships
Does collaboration imply compromise?
“Have a healthy disregard for
the impossible”
57 Things Adobe
“Originality is overrated. Difference isn’t the goal. Better is.”
Thing #4
The importance of
Letting Go
Passion is the most power tool for any creator
Workflow
Waterfall
AgileLean
Qua
lity
Uncertainty
Workflow
Constant Iteration
Is there a regression from the age of specialization?
Thing #5
Leadership
Lawyers
Executive Creative Director
Creative Director
Sr. Designer
Designer
Jr. Designer
What can you do?
Leadership comes from everywhere
it’s the small things
Have a point of view
& be able to back it up
"Nothing extraordinary is ever achieved through
ordinary means" @scottbelsky
Creative process is about moments in time
Thank you! @jacobsurber