product launch information for - wordpress.com · country to help launch their new product, the...
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Product Launch Information for:
Prepared by Alyssa Rockerswww.alyssarockers.wordpress.comwww.alyssarockersphotography.comwww.goatgirlalyssa.wordpress.com
Includes: Product Fact Sheet Launch Event News Release Launch Event Radio PSA Artwork Page Testimonials Industry Information
Fact Sheet• The Better Living DSLR Cameras & Accessories Company is proud to introduce the newest dig-
ital single-lens reflex (DSLR) camera in the product line, the Better Living Clover’s Kid.
• Better Living DSLR Camers & Accessories was founded in Springfield, MO, by founder Alex Ross in 2015 and has quickly grown to have the third largest market share in the digital camera industry.
• The Better Living Clover’s Kid features an 18.0 Megapixel CMOS image sensor and the Better Living Fifth Generation Image Processor in order to provide purchasers with sharp, high quali-ty, vibrant images on the hiking trail, watching fireworks with friends, or ring side at a livestock show.
• The Better Living Clover’s Kid is the lower cost alternative to Better Living’s higher-end Clover DSLR camera. The Clover’s Kid Kit includes the DSLR body, an 18-55mm lens, a 75-300 mm lens, and a durable camera bag and retails for only $359.99.
• The Better Living Clover’s Kid product launch will take place Saturday, March 18, 2017, at noon in Houston, TX, during the Houston Livestock Show & Rodeo Lamb and Goat Auction. Better Living will have 50 Clover’s Kid DSLR cameras available for 4-H members to test and compete in a photography contest with photos taken during the Lamb and Goat Auction. For more infor-mation about the Clover’s Kid product launch, contact Alyssa Rockers, PR director, at
• For the calendar year following March 18, 2017, Better Living will donate one Clover’s Kid DSLR camera to an eligible county 4-H photography program for every three Clover’s Kid camer-as sold. Following March 18, 2018, 4-H photography programs will be able to apply for $1000 grants from Better Living provided by the proceeds of the Better Living Clover’s Kid.
• Founder Alex Ross was an eleven-year 4-H member as a part of Missouri 4-H and developed her passion for photography through the 4-H photography project. As a result, Ross has made it her mission to give back as much as possible to the youth organization through the funds raised by Better Living DSLR Cameras & Accessories.
News ReleaseFOR IMMEDIATE RELEASE
February 14, 2017 10:00 AM Central Time
Better Living plans to launch new camera during Houston Livestock Show & Rodeo
[Houston, TX] Better Living DSLR Cameras & Accessories is inviting 4-H members across the country to help launch their new product, the Better Living Clover’s Kid. Members are invited to compete in a photo contest at the Houston Livestock Show & Rodeo Lamb and Goat Auction at 12 p.m. in Houston, Texas, on March 18, 2017, for the product launch.
During the event, Better Living will provide 50 of the newly released Clover’s Kid DSLR cameras for 4-H members to take photos of the Lamb and Goat Auction. The winner of each age category will recieve a free Clover’s Kid camera. The Clover’s Kid camera was created as a low-cost alternative to Better Living’s higher-end Clover camera. The DSLR is a perfect tool for younger photographers on a budget.
Better Living is a strong supporter of the 4-H program and feels that involvement in 4-H clubs helps youth to develop lifelong friendships as well as employable skills that will pay off in the long run. “Better Living DSLR Cameras & Accessories is a company that was founded because of a 4-H project, so it is only natural to use this company to give back to this phenomenal organization. We feel that by combining youths’ livestock projects at the Houston Livestock Show & Rodeo with their photography projects, we will be able to encourage youth in their passions,” said Alex Ross, Better Living founder and CEO.
To learn more about this event, email Better Living PR Director Alyssa Rockers at [email protected].
Better Living DSLR Cameras & Accessories is a small company that began with a passion for providing the best digital single-lens reflex cameras to photographers for the lowest cost. Better Living hopes for these cameras to be especially accessible to youth, particularly youth in the 4-H program.
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Radio PSABETTER LIVING TO HOST PHOTO CONTEST FOR 4-H MEMBERS AT HOUSTON LIVESTOCK SHOW & RODEORADIO PUBLIC SERVICE ANNOUNCEMENT: 30 SECONDS
ALL 4-H MEMBERS ARE INVITED TO JOIN BETTER LIVING DSLR CAMERAS & ACCESSORIES FOR
A PHOTO CONTEST AT THE HOUSTON LIVESTOCK SHOW & RODEO. THE PHOTO CONTEST WILL
TAKE PLACE AT THE LAMB AND GOAT AUCTION ON SATURDAY, MARCH EIGHTEENTH TWO
THOUSAND SEVENTEEN, FROM NOON TO 4 P.M. CONTEST WINNERS WILL RECIEVE THEIR
OWN BETTER LIVING CLOVER’S KID DSLR CAMERA. IN ADDITION, FOR THE YEAR FOLLOWING
THIS CONTEST, BETTER LIVING WILL DONATE ONE CAMERA TO 4-H PHOTOGRAPHY
PROGRAMS FOR EVERY THREE CLOVER’S KID CAMERA SOLD. FOR MORE INFORMATION
ABOUT THIS EVENT OR BETTER LIVING PRODUCTS, CONTACT ALYSSA ROCKERS, PR DIRECTOR
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Artwork
Testimonials
“Better Living DLSR Cameras are the only cameras I will trust when I am capturing a client. Durable, easy-to-use, and quality that you can’t beat. Better Living does it all. “The Clover’s Kid camera is a perfect DSLR for anyone with little to no ex-perience with DSLRs or for an expe-rienced photographer to use in more rugged situations.”
--Audrey, Owner of AT Photography
“I love taking my Better Living Clover’s Kid with me when I’m hiking with my dog and friends. It’s light-weight, ver-satile, and takes beautiful photos that help preserve great memories.”
--Brianna, outdoorswoman
Industry Information