product leadership (the aiesec way)

The AIESEC Way

THE AIESEC WAY gives answers to questions like:

• What is AIESEC?• What do we envision?• What is our impact?• In what way do we make that impact possible?


• What is AIESEC?• What do we envision?• What is our impact?• In what way do we make that impact

possible?


Many organizations are working to make a positive impact on our society, as

we do.

We also have our unique way to make

that impact …

The AIESEC WAY !

Each one of them has its own approach.

So, What is The AIESEC Way?

The AIESEC Way is not only a descriptionof the way (manner)

we aim to make a positive impact on society, but also describes...the way (road)

we are taking to achieve what we envision.

So, What is The AIESEC Way?

The AIESEC How

To engage and develop every young people in the world

The AIESEC How

The AIESEC XP as our Internal Product

• When you first joined AIESEC, you bought AIESEC’s product – AIESEC XP.

Is it a unique product for you? How unique?Do you feel the product is superior enough for

you? If yes, how? If no, why?

The AIESEC XP as our Internal Product

Product Leadership as our STRATEGY

As a leader, driving Product Leadership Strategy begins with knowing your markets, defining a product vision that’s realistic, communicating this vision and investigating what you don’t know.

Product Leadership is our strategy to consistently deliver superior products (AIESEC XP) to consumers, differentiate from the competition, increase channel opportunities, and drive revenue growth.

Product Leadership

Cost Leadership

Customer Itimacy

Unique Product

Superior Quality

Create a Product then educate the Market

Organization Vision

Strategy

Connection

Balanced Score CardBalanced Score Card

Product LeadershipProduct Leadership

AIESEC 2015AIESEC 2015

AIESEC XPAIESEC XP

AIESEC Way

AIESEC Way

Product Leadership

Product

CustomerCost

AIESEC Experience is the core product of AIESEC. Different facets of AIESEC Experience are sold to different stakeholders who customize their own experience.

@XP as an experience & how it is lived needs to continue to evolve & improve, which would ensure our product leadership. The absolutes of @XP are an exchange & leadership experience & a global learning environment.

The objectives & scope of our core processes need to be standardized across the network. The processes should be customizable to the reality of countries, which would ensure our product leadership on the ground, at the LC level.

AIE

SE

C’s

Pro

duct

Lea

ders

hip

We have to create a prime quality experience for every stakeholder.

We need to have an extremely strong & reputable brand which attracts people & organizations to AIESEC & @XP. We need to reach out & educate the markets about our product – the AIESEC Experience.

We need to be always sure about our product portfolio & the value that the products offer. The portfolio continues to evolve as we find more opportunities with @XP, but we need to be comfortable with the idea of everyone not wanting our products & not wanting to associate with AIESEC.

In any product – any activity or partnership, AIESEC brings four areas of benefit.

Access to TalentEmployer Branding

Impact in SocietyAccess to youth opinion

Product Leadership in Corporate Perspective

ACCE

SS T

O T

ALEN

T

Local Talent

Global Talent

Alumni

International Internship ProgramMentorship ProgramLeadership Development ProgramGraduate Program

Alumni Hall of FameGraduate Program

Value Description AIESEC offers

EMPL

OYE

R B

RAN

D AIESEC Conferences : Content workshops, Partnership Launch.

AIESEC Events – Alumni Events

Reward and Recognition: Global/ Regional Awards

Virtual platform (myaiesec.net), wiki, classified …etc

AIESEC enables organizations to interact physically and virtually with high talented people from all over the world in order to strengthen their employer brand and position the company as the first choice of attracting Talent in the market.


IMPA

CT in

SO

CIET

Y

Issue Based Projects

Learning Events and learning networks

CSR/Sustainability Forums

AIESEC Expansion

Focusing on developing youth and interacting with them around specific issues become a major need for corporate organization nowadays.

AIESEC is partnering with the corporates to provide the needed impact in society.


ACCE

SS to

YO

UTH

O

pini

on

Online Surveys

Campus Surveys

AIESEC Symposium

Focus Groups and workshops

Youth is the future of any business today. Youth opinions and innovation are crucial in order for any business to be aware of trends and issues young people care about. AIESEC offers the opportunity to interact physically and virtually with high-potential university students and graduates from all over the world through gathering their opinion through ON-Line Surveys and Focus Groups


You guys are now an official AIESEC Binus LCEB – As the executive team who has an authority to develop our product,

Analyze the forces of change that happens in today’s business scope

After that, analyze the significant changing factor and the implication toward our product that come from the forces of change (change driver)

21st Century Modern Business

Forces of Change

Analyze the significant changing factor and the implication toward our product that come from the forces of change (Change Driver)

Change Driver

Significant Changing Factor Implications for ICX GIP/ GCDP & OGX GIP/ GCDP

Technology

Pol/Leg

Economy

Soc/Cul

Market

product leadership (the aiesec way)

Leadership & Management