MARKETThe consumer electronics and digital mobility industry in Kuwait is one of the most dynamic and large businesses in the country owing to the large size of the younger age population, the growing number of technology-based users and the fast moving technological developments.At the beginning of this century Eureka recognized a need in Kuwait and endeavored to stimulate a shift in the consumer shopping practices towards a Megastore retail environment.By doing this Eureka initiated the concept of a true, and fully fledged, multibrand megastore as a venue for customers seeking the full range and depth of consumer electronic products, the latest technological introductions, world-class brands and also well trained sales staff to satisfy the well informed customer who seeks professional service and advice. All this Eureka has managed to achieve and, at the same time, has developed and improved the overall shopping experience for consumers in Kuwait.It is no wonder then that Eureka stores are the consumers’ first choice for electronic products.

ACHIEVEMENTSEureka, in just less than seven years from date of its establishment, managed to emerge as a major player in the market and to compete with old established companies who have been in the market for more than 60 years.Eureka has succeeded in introducing a new and unique shopping environment to its customers

by capitalizing on a customer-focused business model by offering the widest selection of brands and product categories, introducing challenging consumer promotions and offers and recruiting and developing well trained sales staff. In such a short period of time, Eureka has grown to become a retailer that equally matches the work practices and standards of the big International retail stores.As a consequence, Eureka embarked on implementing an aggressive expansion plan in view of the welcoming market acceptance and the quick business success. This expansion plan has resulted in the fact that Eureka has won several awards and accolades from well reputed organizations for its customer service and performance. Some of these accolades are:• Service Hero Award for 2010• Service Hero Award for 2011• Service Hero Award for 2012• Service Hero Award for 2013• Superbrands Award for 2012

HISTORYEureka was established in 2001 and started its operations in November 2002. Eureka inaugurated its first showroom that extended over a retail area of 3,500 square metres in the major street of Salem Al-Mubarak street, in Salmiya. Such was the success of this first Showroom that very soon additional showrooms were opened:• Shuwaikh (Life Centre) in 2005 • Fahaheel in 2007 • Farwaniya in 2009 • Hawali Eureka Flagship in 2014Eureka continues to be on the search to identify strategic locations for new stores and to seize opportunities to open more showrooms in the various locations to ensure better service to its customers.

PRODUCTEureka offers reputable brands, distributed in Kuwait, and also source under its own management selective brands and products that would enhance the benefits and luxury standards of its customers.The core product range offered at Eureka isa mix of kitchen appliances such as refrigerators,cookers, washing machines, air conditioners, mobility technologies (smart phones, mobilephones, computers), entertainment products (gaming console, software), audio/video products (LED, LCD, DVD, Home theatres), small kitchen appliances (kettles, microwaves, vacuum cleaners, juicers) and imaging products (cameras, camcorders, printers), and many more others.All products selected by the Eureka management for sale in their showrooms are the very best of their kind and are carefully vetted to ensure that Eureka offer their customers only the highest quality products allied with exceptional value for money.Eureka also offers other related services such as Mobile Service providers, Internet Services,pre-paid card vending machines and Extended

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Warranty programmed for all products.Further, Eureka operates a reputable Workshop Service center dedicated for the warranty and repair service of smart mobilephones.Eureka offers its own easy Credit Financing programmed to all nationals and foreign customers with the ability to close a credit request in the same day. Its credit portfolio has been continuously growing, thus reflecting its acceptance and appreciation by customers.

RECENT DEVELOPMENTSThe company E-commerce and website are under a major upgrade and development and will be re-launched early 2013.A new showroom (the largest in the region) will open early 2013 in Hawalli and will comprisea comprehensive venue for entertainment as well as electronic product sales (food and beverage outlets, sports activities, Café etc).Eureka management is continually searchingout new products to introduce into the Kuwait market place as well as new services to enhancethe shopping experience of their customers.An example of this is the recently introduced workshops in all their showrooms for the repair services of smart phones.Eureka have also refurbished and upgraded the product display and merchandising furniture in most showrooms to offer a more enjoyable shopping experience to their customers.

PROMOTIONEureka has pioneered in the introduction of consumer offers and promotions. It led themarket in its innovative approach in offering promotions to its customers.The “Deal of the Day”, “Guaranteed Lowest Price Rebate”, “Lowest Advertised Price”, “$3 millionGift Campaign”, “0% credit financing”, … etc, andmany others were, in fact, unique in the market place in their design and execution resulting inincreased turnover for the company and exceptional value for their customers.Eureka is also active in conducting societal activities aiming to benefit the Kuwaiti societyat large. They participate and assist social clubs, educational and sport programs etc.Owing to the high customer walk-in traffic at the showrooms, many vendors and shop-in-shop businesses find Eureka a suitable place to run and organise road shows, advertise and to operate demonstrations platforms.

BRAND VALUESEureka recognizes at the core of its strategic directions that customer service and satisfactionare the key success elements. They strive toexceed their customers’ expectations andcontinue to seek means to improve their performance. Eureka are proud to be acustomer-driven organization.Their people are their most precious assets and they strive to develop their skills so asto attain the highest level of teamwork and excellence while servicing their valued customers.www.eureka.com.kweMall “4 Smart Buyr”:Eureka with it’s long experience in electronics retail business moved from the idea of Electronic Retailer store to a Department Store with more than 16,000 square meter of shopping space. Under the name of “eMall”, which reflect the new shopping experience and retailing strategy for Eureka.eMall offers new concepts and values for retail business in the State of Kuwait, eMall covers almost all the requirements of consumers, such as international fashion brands, Fine Dining, Café Shops, kids entertainment and health clubs.“e” can stands for certain values such as:EnterTainment:“eJoy”: Safe Family Amusement Center” “eJoy” has been engineered in a way to offer safety to families and their kids. You can sit relaxed while your kids enjoy their time without getting worried about them going out or missing them. Also with eJoy well trained staff your kids will have unforgettable moments.“eJoy” is rewarding his customers for their fun! Thanks to our redemption corner.

“eJoy” Restaurant, offers decent menu for both kids and adults“eJoy” Is the only place where you can have a combined packages of food and games in a very reasonable prices consistent with the Idea of eMall “4 Smart Buyer”EnterActive:“eClub: Social Restaurant & Café” the Digital Restaurant, first of its kind in Kuwait, offers a new way for food ordering from the table with remarkable ambience scenes, Fine Food, Shows and Events.EnterFashion:“eFashion: Biggest Multi Brands Megastore in Kuwait”More than 3,500 square meters, specialized in Smart Casual, Sportwears, Perfumes & Cosmetics products. Offering more that 100 international brands under one roof such as RL, Lacoste, TH, BR, Nike, Puma, Adidas.. etc. with minimum 20% to 60% below the prices of the same brands in the market!EnterFood:“12 New concepts of restaurants & cafés” Local & InternationalCafé Supreme, Zaatar w Zait, Chocolate Cuisine, Koshari Bites, SimitSarayi, Mrs. Fields, Chiquita Fruit Bar and 4 more new concepts coming soon.EnterSports:2 Health Clubs Women “Pilates& More” Men “FE Gym”Eureka Electronics 5th Mega Store for Eureka Electronics with more than 3000 square meters containing the latest products and services in the world of electronics.

www.eureka.com.kw

Things you didn’t know aboutEureka

• Eureka is commonly thought to be a chain of an international franchise operation due to its professional shopping environment. In fact Eureka is a local Kuwaiti business operation.

• Eureka sales per retail square meter are amongst the highest in the local market.

• Eureka initiated the concept in Kuwait of a true and fully fledged, multi-brand megastore as a venue for customers seeking the full range and depth of consumer electronic products.

• International Companies and Vendors recognize Eureka as high ranking among the top five in the Gulf Region in terms of management, service and sales performance.