product management 2010 02 16
DESCRIPTION
Digital product management from the trenches.TRANSCRIPT
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Product Management
Gareth Knighthttp://technovated.com/
http://web-workshops.co.uk/
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Hello, welcome and thank you ;-)
Chatham House Rules please / strap yourself in
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Where are you currently experiencing pain? Do you want to
move fast?
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Let's do some sense checking:
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Commercial reality / roadmap / wireframes / design led prototyping / SCRUM / backlog / buglist / source
control / workflows / user testing / functional testing / unit testing / multi-disciplined team / one click
deployments / server infrastructure / tech stacks / libraries / participating in communities?
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Simplicity is your goal
Overengineering and premature optimisation are the mother of all evil
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Constant iteration is your weapon
Get out as quickly as possible / test / fix bugs / adapt to users and intelligence / rinse and repeat
[screenshots]
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Follow a clearly defined process
Everyone will know where they are, you can optimise and you can plan
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Technical debt is just like real credit
When are you going to pay it off?
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Too many cooks = recipe for distaster
Eliminate ambiguity of direction; focus on roles
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The user funnel = good responsibility matrix
Getting traffic / keeping traffic
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Where can I save?
Outsource commodity work, leverage open source software
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Product warning signs
Disobey the 40 / 40 / 20 rule at your own peril
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I'm tired of email!
Email is not good for collaboration
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The best technology is the one you can use now
Become agnostic about technology as much as you can afford to
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Open Source Software can be your friend
.... and your enemy. Use libraries, use frameworks, hammers and nails, many eyeballs
lead to fewer bugs, a sense of community.
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Get REAL hosting
Only scale when you need toWindows hosting = expensive
LAMP hosting = cheaper
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Internal infrastructure is expensive
Everything you need to be efficient can be done in the cloud. Don't waste time setting up email!
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Focus on the user
Ignore that, and your product will flounder. Tech is not the end in itself.
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Use REAL designers
For the betterment of dur unterwebs, use a really good designer, so people enjoy looking at your
product ;-)
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There will always be bugs
Get over it. Prioritise. Deal with it. Make testing part of your process.
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Build something that people will want to use
Inherent value and usefulness = traffic. Your vertical will depend on how much.
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Don't be naive about leveraging social networks for traffic
What is your value to the user?
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Key metrics to measure ROI
Visitors / uniquesvs
returning users / time on site / goals & funnels / traffic sources / geography / content / ajax & JS
actions
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Learn everything you can about search engines
Traffic makes or breaks a product
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Google Adwords is great if you have a budget
… but make sure you measure performance
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Treasure your users...
… think of them as part of the family
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… but be pragmatic about what your users say
Exercise restraint, but keep the conversation going
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Thank you!
Gareth Knighthttp://technovated.com/
http://web-workshops.co.uk/