product management essentials
DESCRIPTION
Key success factors for healthy product management leading to healthy business developmentTRANSCRIPT
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BE ON TOP OF YOUR PRODUCT MANAGEMENT : KEY FACTORS
Didem Michenet
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IN DEVELOPING NEW
PRODUCTS,
60% FAIL TO MAKE IT TO
MARKET!
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Long product development cycles
Disconnected product with the market
Too expensive for clients
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• Customers and demand
• Market size • Pricing • BizDev Channels
• Technical product creation
• Budget and timeline
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Differentiate or Die
Client Segments & Packaging
Pricing & Profitability
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Concept Testing (MVP,Prototype)
Product Development
Beta Testing
Product Launch
(1st shipment)
Ongoing Product
Cycle
Phases
Good read : Four Steps to Epiphany from Steve Blank, serial entrepreneur, father of Customer Development methodology
Itera4ons, digestable steps than big bang approach
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Project Management
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Skill qualifications
Smart filtering
Timeline, milestones Reverse Planning
Budget Monitoring Fixed budget, milestone payment
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Beta Checklist
! Qualify right « Beta Testers », early adapters, quality over quantity
! Use incentives to engage beta testers
! Strategize as marketing opportunity
! Stabilise the product (clean major bugs)
! Measure the feedback : Lessons learnt for Launch (SWOT Matrix)
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Launch Success Factors
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Know your competition and prepare
Prepare brief and to-the-point launch documents
Organize your support team
Wrap your product to an attractive package for your client profiles
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Product Roadmap
Customer feedback
Product Manager
Release management
ONGOING Go Agile!
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Toolbox
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MVP : Monkey Survey Landing Pages-Adwords KickStarter
Prototyping, wireframing: Balsamiq UxPin InVision Cacoo
Feedback, Bug Tracking : UserVoice OpinionLab JIRA Bugzilla
Prj Mng : Insightly Teambox Apollo GoogleDrive Dropbox
Support: ZenDesk Freelancer oDesk
Idea Testing : Pickfu ConceptFeedback Hypeanidea