Product management in a startup

Weston Triemstra@thermistor • weston@netsign.com

Product management?

Steve Blank

Eric Ries

Lean Canvas

Press release first

Ian McAllister at Amazon

Metrics don't matter

Qualitative data matters

Documents

DocumentsAssumptions

DocumentsAssumptionsPrototypes

DocumentsAssumptionsPrototypes

Excel Models

DocumentsAssumptionsPrototypes

Excel ModelsPositioning

DocumentsAssumptionsPrototypes

Excel ModelsPositioningSales Bible

DocumentsAssumptionsPrototypes

Excel ModelsPositioningSales BibleRoadmap

Practices

PracticesGet out of the office

PracticesGet out of the officeDesign led process

Google Venture's Design Sprints

PracticesGet out of the officeDesign led process

Cheat!

Generate a roadmap ondemand

Invision for shareable prototypes

Things that don't scale

Mechanical Turk Wizard of Oz

Metrics don't matter

Metrics don't matteruntil you have customer/market fit that is ...

AARRR

AARRRPirate Metrics

Acquisition: users come to the site from various channels

Activation: users enjoy 1st visit: "happy" user experience

Retention: users come back, visit site multiple times

Referral: users like product enough to refer others

Revenue: users conduct some monetization behavior

Thank you

Weston Triemstra@thermistor • weston@netsign.com