product mix and product lines
TRANSCRIPT
![Page 1: product mix and product lines](https://reader035.vdocument.in/reader035/viewer/2022062310/586f8b991a28ab54768b66ff/html5/thumbnails/1.jpg)
Product Mix and Product Lines
For product strategy
Submitted to Professor Sameer Mathur
![Page 2: product mix and product lines](https://reader035.vdocument.in/reader035/viewer/2022062310/586f8b991a28ab54768b66ff/html5/thumbnails/2.jpg)
Product MixA product mix is the set of all products and items that are offered for sale.
![Page 3: product mix and product lines](https://reader035.vdocument.in/reader035/viewer/2022062310/586f8b991a28ab54768b66ff/html5/thumbnails/3.jpg)
![Page 4: product mix and product lines](https://reader035.vdocument.in/reader035/viewer/2022062310/586f8b991a28ab54768b66ff/html5/thumbnails/4.jpg)
![Page 5: product mix and product lines](https://reader035.vdocument.in/reader035/viewer/2022062310/586f8b991a28ab54768b66ff/html5/thumbnails/5.jpg)
These product mix dimensions helps business to expand.
![Page 6: product mix and product lines](https://reader035.vdocument.in/reader035/viewer/2022062310/586f8b991a28ab54768b66ff/html5/thumbnails/6.jpg)
Product Line Analysis
• It is analyzing relationships between product items and their attributes eg. Sales or profit or quality etc.
• Product Line Analysis help companies to develop a basic platform to meet different customers requirements and Lower production costs.
![Page 7: product mix and product lines](https://reader035.vdocument.in/reader035/viewer/2022062310/586f8b991a28ab54768b66ff/html5/thumbnails/7.jpg)
For example
analyzing by the graph we observe
![Page 8: product mix and product lines](https://reader035.vdocument.in/reader035/viewer/2022062310/586f8b991a28ab54768b66ff/html5/thumbnails/8.jpg)
Product Line analysis provides information for two key decision areas:
• Product Length Line• Product Mix Pricing
![Page 9: product mix and product lines](https://reader035.vdocument.in/reader035/viewer/2022062310/586f8b991a28ab54768b66ff/html5/thumbnails/9.jpg)
Product Length Line
Company objectives influence product length lineFor example:Companies seeking high market share and market growth will carry longer product lines.Companies that emphasize high profitability will carry shorter lines consisting of carefully chosen products.
![Page 10: product mix and product lines](https://reader035.vdocument.in/reader035/viewer/2022062310/586f8b991a28ab54768b66ff/html5/thumbnails/10.jpg)
Product Line Length
![Page 11: product mix and product lines](https://reader035.vdocument.in/reader035/viewer/2022062310/586f8b991a28ab54768b66ff/html5/thumbnails/11.jpg)
Product Mix Pricing
In product mix pricing, the firm searches for a set of prices that maximizes profits on the total mix.
![Page 12: product mix and product lines](https://reader035.vdocument.in/reader035/viewer/2022062310/586f8b991a28ab54768b66ff/html5/thumbnails/12.jpg)
![Page 13: product mix and product lines](https://reader035.vdocument.in/reader035/viewer/2022062310/586f8b991a28ab54768b66ff/html5/thumbnails/13.jpg)
Created by Aditi Jain ,LSR ,New DelhiDuring marketing internship under Professor Sameer Mathur
Thank You