product mix / marketing management
DESCRIPTION
Product mix / marketing managementTRANSCRIPT
Product Mix
Presented by Niaz Sahil
What is a Product? The Product is a bundle of satisfaction
that a customer buys. It represents a solution to a customer’s
problem. It includes:-o Physical Productso Serviceso Personso Placeso Organizationso Ideaso Combinations of the above
Product MixThe number of products carried by a company at a given point of time is called its Product Mix.
Product Mix DecisionsA company can offer its product and services in four main dimensions
namely ,
PRODUCT MIX
Width
Length
Depth
Consistency
A company can offer its product and services in four main dimensions namely
width , length , depth , consistency ,
Product Mix Width--(i) width refers to the no. of different product lines the co. Carries..o Product Line Length--the number of different
products a firm sells under a product line .o Product Line Depth—total number of items
under each brand in the line in terms of variants, shades, models, pack sizes etc.
o Product Consistency—the uniformity of products. refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way
PARLE Product Width
Biscuits
Sweets
Snacks
PARLE Product Length
PARLE has 43 different products in its product line.
PARLE Product Depth
BISCUITS
GLUCOSE BISCUITS KRACK JACK KRACK JACK TIL-GOOD MONACO REGULAR MONACO 4 IN 1 MONACO JEERA MONACO METHI 22 MONACO ONION FUN CENTRE CHOCOLATE
CREAM FUN CENTRE PINEAPPLE
CREAM FUN CENTRE ELAICHI CREAM HIDE & SEEK MARIE CHOICE ORANGE CREAM MAGIC CHOCOLATE MAGIC CASHEW CRUNCH-MUNCH KAJU BADAM CRUNCH-MUNCH TUTTI FRUTI MANGO BITE CHEESLING JEFFS / SIXER CRUNCH MUCH
CHOC./ELAICHI
SWEETS
14 MELODY KISMI GOLD MANGO BITE MAZELO GOLGAPPA KISMI TOFFEE KISMI BAR MELODY SOFTEE 2 IN 1 ECLAIRS ORANGE CANDY KACHHA MANGO BITE XHALE PARLE LITES POPPINS
SNACKS
8 MUNCH ON SNACKS! MUSST BITES SIXER SIXER ZEERA JEFFS MUST CHIPS MUSST STICKS MONACCO SMART CHIPS
PARLE BiscuitsHide and Seek Milano
Monacco
Krack Jack Kreams Parle-G
PARLE SweetsMango Bite Kismi Poppins
Mazelo XhaleEclairs
PARLE SnacksMusst Bites Sixer Jeera Smart Chips
Parle cheeslings Parle Jeffs Parle sixer
PARLE Product Consistency
The consistency of Parle is that the whole product mix consists of Food products only.
Thanks