Product Presentation

Group 3

COMPANY BACKGROUND

Pastry NAMED Inc. was established on January 18, 1966Organized by a four boy buddiesOriginated from a simple hobby making pastrythey established a small pastry shop named Shop of Sweets

which later on become and re-organized as Pastry NAMED Incorporation

This establishment focuses on making sweets product.One of their new launch products is the Mr. P which was

discovered by one of the Board of Directors when he looks for a perfect recipe for his child who prefers candies than any healthy foods.

MissionOur product is commited to provide healthy delicates that suits the taste

of consumers and thier budget as well.

VissionOur vision is to serve the best ingredients for the customers and to be known with

this product with our hard work and dedication to our business also to become the customer’s first choice and one of the

famous pastillas in the field of candies.

Objectives• To provide healthy delicacies that suits the taste of the consumers and to their budget as well.• To promote vigorous competition among other competitors by giving equilibrant and just price.

TARGET MARKET

THE PRODUCT

The Nature of the Product

The Product Parts and Features

• Generic Name : Snow Ball• Brand : PNAMED• Brand Name : Mr. P• Trade Name : Pastry NAMED

Incorporation• Trade Mark :• Product Servicing :

Call us at Tel #: (082) 222 - 4824Email us at: www.pnamedinc.comVisit us: Maa Road, Davao City

The Product Parts and Features

Brand Mark Company Logo

The Product Parts and Features

Quality Mark

The Product Parts and Features

 Barcode Product Warranties

The Product Parts and Features

  Levels Types Kinds

Primary Foil Non-Biodegradable Disposable

Secondary Bottle Non-Biodegradable Reusable

THE PRICE

Pricing Strategy Used

Computation of PriceVariable Cost Php 15.00Fixed Cost 650,000.00Expected Unit Sales 80,000Mark Up Percentage 25%Unit Cost = Variable Cost + Fixed Cost /Unit Sales = 15+ 650,000/80,000 = Php 23.13 Mark Up Cost = Unit Cost = 23.13 = Php 30.84

1 - % of Mark – up 1-.25Break-even Volume = Fixed Cost = 650,000 = 41035 Price – Variable Cost 30.84 - 15.00

THE PLACE

Flow Chart of Distribution

Market Coverage Strategy

Strength of Distribution Strategy

THE PROMOTION

Use of Tri-Media• TV Ads• Radio

Ads• Prints

Ads

TV Ads

Radio Ads

Prints Ads