Promotion in the film industry

Promoting and selling:

An overview

Product Differentiation:

- Service- Convenience- Social and environmental

issues- Value

Product Promotion Strategies:

- Personal selling- Advertising

- Below-the-line promotion- Publicity

Targeting Consumers:

Segmenting the market based on

- Age- Gender- Income

- Educational background

- Geographical location

- Lifestyle- Usage rate

Legal and Ethical Issues:

- Gender role in promotion

- Sponsorship deals- Creation of needs- Product placement

- Sugging

Applying selling techniques:- Product

development- Product promotion- Product niche focus

- Product differentiation

- Product pricing- Product

enhancement

Product Promotion Strategies

Teaser trailer

Full trailer

Posters

Billboards

Publicity

Changing the films name to appeal to a particular audience

Targeting ConsumersWho is the target market for a

film like this?

Legal and ethical issuesWhat are some of

the legal and ethical issues associated with the promotion of this film?

Evaluating selling techniques One way with which to evaluate how effective your

marketing campaign has been is by looking at what you have earned for your labors. The film Casino Royale:

Budget:

$150,000,000 (estimated)

Opening Weekend:

$40,833,156 (USA) (19 November 2006) (3434 Screens)

Gross:

$594,239,066 (Worldwide) (6 May 2007)