product tank amsterdam - data - rogier schutte 2016 03-22
TRANSCRIPT
Lessons learned when using data in our
company
Twitter: @rogierschutte, @SRXP_
Ma·nus·je-van-al·les (het; o; meervoud: manusjes-van-alles) = Jack of all trades
Me at SRXP
Design
Sales
Customer success
Product management
1
3
2
4
Data in product management
Analyse features
Giving back insights to customers
Roadmap decisions
1
2
3
VAT reclaim
Claim to tax authorities
VAT RulesExpenses
Giving back insights to customers1
Process optimization Insights
Save time Save actual money
Data for roadmap decisions2
Lesson: Only short term. Not all information
Money that we can earn with it
Customers that are blocked by feature
Amount of customers wanting the feature
Analysis of features3
Lesson: Keep talking to customers!
Use our own dataset
Find the ideal customer
SRXP is the first expense tool that is approved
by the DNB
10
Contact us
Pieter Rogier MarkTwitter: @rogierschutte, @SRXP_