Production CompanyA production company provides the physical basis for works in the realms of the performing arts, new media art, film, television, radio, and video.They may fundraise to support the production or seek help with a parent or partner company or a private investor. They handle budgeting scheduling, scripting, the supply with talent and resources, the organization of staff, the production itself, post-production, distribution, and marketing.Production company idents are the logos and images associated with that production company. To create an effective production company ident, bright colours and bold images are often used to draw in the attention of the audience. The typography and images used can often represent the production company's genre that it focuses on, for example a sans-serif font with bright colours may represent a more modern and up to date production company whereas a serif font with a plain background may represent a more sophisticated and traditional production company. An effective image that is used for a production company ident is a simple yet unique image that can immediately be associated with that production company, for example Disney is the Disney castle.E.g. DreamWorks:

For this production company ident clouds have been used as a background. Clouds are quite commonly found in production idents as they connote dreams and the association between dreams and the media is strong as people like to view film as dreams becoming reality. The little boy fishing on the moon connotes playful innocence, lost in his own little world, much like the movie can become the audience's own little world where they can escape everyday life. The child may also represent the target audience as the majority of DreamWorks productions are aimed at children. The moon symbolises night-time which also connects in to the theme of dreams and imaginary worlds as the night is when most people are asleep and therefore dreaming.

The production company I have chosen to produce my thriller if it were made would be 'Heyday Films'. This is because they have proven to be successful in the thriller genre, producing movies such as 'I Am Legend', 'Gravity' and 'Page Eight'. They have a wide range of genres which they produce showing their flexibility when it comes to production, this means that they have the experience of other genres as well so that a hybrid genre may be made successfully (action/thriller). They are a British company, I chose this because the demand for British television is becoming increasingly popular, British production teams are highly valued by Hollywood and I would like to stick to traditional British production. The company has been around since 1997 and is based in London. It is a fairly young company and is therefore fresh and futuristic, also shown by the sans-serif font on the logo, this means more up-to-date ideas that are modern and suits the ever-changing public views.Heyday could fund the production through private investors or through their partner, Warner Brothers, whom they have produced numerous successful films including the Harry Potter film series.