INTERNSHIP AT CENTAUR MEDIA PLC

Production Labs

Who am I?

Mariana

Online Journalism Master

Internship at Centaur Media PLC

Social Media

1. Context – Centaur Media PLC

Centaur is a leading UK based business information, publishing and events group. 

Marketing and information solutions to buyers and sellers

Ascent Publishing Ltd produce a range of magazines ,websites and exhibitions

1. Context – Centaur Media PLC

Homebuilding & Renovating: magazine self-build magazine, and its website homebuilding.co.uk , along with the associated network of UK Homebuilding & Renovating Shows

Period Living magazine: period homes magazine, and it's website Periodliving.co.uk

1. Context – Centaur Media PLC

Real Homes magazine: home improvement magazine, and it's website Realhomesmagazine.co.uk  , along with the associated UK show The National Home Improvement Show

Plotfinder.net: internet service for people seeking land for sale or properties to renovate or convert in the UK.

1. Context – Centaur Media PLC

1. Context – Centaur Media PLC

Social Media Accounts

Facebook Twitter Pinterest Youtube

Homebuilding & Renovating

Period Living

Real Homes

PlotFinder

National Home Improvement Show

1. Context – Centaur Media PLC

5 Facebook Accounts5 Twitter Accounts3 Pinterest Accounts1 Youtube Account

= 14 Social Media Accounts!!!

2. Plan/Objectives

Create a Social Media Strategy – Create an online campaign

Use a variety of platforms to create awareness of these publications

Increase fan data base as much as possible

Encourage fans/users interaction with the social media platforms

2. Plan/Objectives

Enhance my Social Media Skills and as a Community Manager

Explore the role of a social media developer within an organisation

Oversee and manage the implication of social media in online/offline platforms

3. Approach

I will review the Strategy used for the Social Media Platforms and research how can I improved them

I will work from home but need to be there at least twice a week

I will use the established social media platforms and will see if we can use others according to the goals of each magazine

5. Risks

Social Media Strategy does not work

I don’t manage to implement their goals

No engagement from the audience

Lack of investment/commitment from the company

Affect my recommendations in this field

5. Risks

Understand that I hate it

Lack of time

6…and how to manage risks

Constant interaction with the company

Always try to understand their goals

Research

6. Next Step

MED 7022S2

MARIANA DIAS PEREIRA (12790161)MA ONLINE JOURNALISM

Production Labs