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St. Andrew’s Catholic SchoolCenter Number: ___________________

Candidate Number: _____________________________________

Candidate Name: _______________________________________________________________________

A2 Media Studies

Unit G324: Advanced Portfolio in Media –

Production Log

Asuka Young

64135

4149

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Evidence of Planning & Research

Aims and Objectives

· AO2 – Assess candidates’ application of knowledge and understanding in evaluating their own work, showing how meanings and responses are created.

· AO3 – Assess candidates’ ability to plan and construct media products using appropriate technical and creative skills.

· AO4 – Assess candidates’ ability to undertake, apply and present appropriate research.

Brief Chosen

A 45 second – 1 minute 30 second trailer for a NEW

Soap Opera that will be exhibited on at 8:30pm (after Eastenders) that will appeal to a Male and Female audience.

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YOU SHOULD research when Eastenders is scheduled (Day – Time)

Contents

Textual Analysis

· Eastenders

- Soap Opera Codes & Conventions- Multi Strand Narrative

· Coronation Street

“..the home, the family, domestic tribulations and the strong woman, and as such, it has long been said to appeal to the female viewer”

‘Masculinity and Popular television’ – Rebecca Feasey (2007)

- Is this evident and how is this presented to the audience?

Research

· Purpose of a Trailer· Multi-Platform promotion· Textual Analysis – Coronation Street and Hollyoaks

Deadlines – Production Work

Filming Dates: (after October half term)

Edited Trailer – Complete:

Promotional Poster – Complete:

Promotional Magazine Cover – Complete:

Evaluation – Complete:

7:30 / 8:00 on WeekdaysNot aired on Weekends.

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Production Work

· Director – Roles & Responsibilities?· Producer – Roles & Responsibilities?· Institution research – BBC Two

Soap Opera Codes & Conventions – Lesson 2

1) What are some of the Codes & Conventions of this genre?

YOU MUST demonstrate what you already know by completing a “Spider Diagram” of what you know about OR expect from this genre:

Repetoire of elements

SETTING:Conventional soap settings:-a pub-local housing-local market

NARRATIVE:-Relationships and family issues-Death-Adultery-Flashbacks-Sexuality-Overarching storylines-realism-social issues-several stories running at the same time (multi-stranded)-sudo (fake), verisimilitude (attempt at realism).

CHARACTER:-manipulative characters-killer-geezer-femme, fetale-nosy-bullies-active/passive-figures for the audiences to relate to.

ICONS:-community-regional identity-Theme tunes-Plots/sub-plots-Gossips

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2) Codes & Conventions of the Soap Opera Genre

The Soap Opera genre can be categorized by the ‘repeated’ (S teve N eale) elements of:

1. __________________________________________________________

2. __________________________________________________________

3. __________________________________________________________

4. __________________________________________________________

5. __________________________________________________________

Eastenders (1985 – Present)

Key information regarding this text:

Romance

Family relationships/conflict

Focus on working class communities

Antagonism and conflict within the community

Long, overarching narrative / fixed representation of regionality

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· ____________________________________________________________

· ____________________________________________________________

Textual Analysis Task

http://www.youtube.com/watch?v=Ye51O8WBVVM&feature=related -

YOU MUST complete the Table below whilst watching the TWO promotional trailers for the BBC Soap Opera Eastenders.

YOU SHOULD aim to identify key examples (Verbal, Non-Verbal, Technical) from each trailer that demonstrates your understanding.

Extension - YOU COULD apply relevant audience theory to explain what impact these key examples would have on the target demographic.

In your opinion, according to Hartley’s Seven Subjectivities, what is the target audience for Eastenders?

Age Adults (40’s, 50’s?)/ teen- similar lifestyles.

Gender Both Men and Women – dominant women

Nationality English with strong accents.

Trailer 1)

What is the Focus of this trailer?

A narrative of Taking over of the vic, death, violence themes.

Set in the kitchen sink setting of fictional Walford, East London.

Exhibited on BBC1 / repeated on BBC3

One of the UK’s highest rated programmes

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Code &

Convention

Evidence

(Verbal, Non-Verbal, Technical)

Impact on the Audience

(Katz, Maslow, Hartley)

Romance- -

Family relationships and/or conflict

-action of man pushing woman(NV)-‘It was me!’: argument(V)-‘stay away from my sister’ (V)-violence: actions with furious facial expressions.

-Katz: escapism, entertainment.(K)Informing about characters, (K)-Care givers (M)-Gender: Male-enjoy /familiar with violence? (H)

Focus on working class communities

-mid-shot, tightly framed-new owner of the vic: leader of a community-‘250 a grand’ sounds a lot according to people’s reactions.

-Personal identity within working class (K)-Age: for young people (20’s etc), 250 grand sounds a lot of value. (Hart)-Social climbers- have reaction to money.(M)

“Multi-Stranded Narrative”

-Money, relationships of different characters shown simultaneously.

-Katz: it is more entertaining to have more stories going on at once, rather than one constant narrative.

Disruption in storyline‘Disequilibrium’ (Todorov)

-New owner of the vic disrupts the overarching storyline?

-Community Drivers/Explorers- agree/disagree with it? -Personal identity to the storyline?

Trailer 2)

What is the Focus of this trailer?Finding the cheater to a relationship (marriage).

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Code &

Convention

Evidence

(Verbal, Non-Verbal, Technical)

Impact on the Audience

(Katz, Maslow, Hartley)

RomanceShouting ‘it does to me!’ –conventional couple argument?-action of kissing

-Entertainment & Personal identity (K)-Care givers feeling sorry (M)

Family relationships and/or conflict

-shouting, burning paper-lots of cuts-violence (pushing woman against wall)-background?

-class-mid: lots of arguments (H)-Entertaining? (K)-Creating social interaction between people-making people feel better about themselves

Focus on working class communities

-The market- when he was stalking her- conventional shop for this class.-funfair brings the community sense to a location

-working class audiences can identify themselves (H)-Country: typical British market? (H)-Social climbers? As they like status symbols and cares about money- they will think that either they are higher up in authority than the characters, or lower and be competitave.

“Multi-Stranded Narrative”

It is one story line but with lots of shots of multiple characters.

-It may mean that many different kinds of people can identify themselves (K)

‘Disequilibrium’ (Todorov)

7 people cut in the same way- seems like a different narrative.

-perhaps, people with different regional identity, age groups etc can identify with the different characters (H),(K).

Multi-stranded narrative

A Multi-stranded narrative can be defined as…..

telling a story from more than one person’s point of view. _____________________________________________________________________________

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Telling multiple stories about multiple characters in an open narrative for example. _____________________________________________________________________________

YOU MUST deconstruct the 10-minute extract from Eastenders and identify where the following elements are presented to the audience:

· Multi-stranded narrative· Family relationships and/or conflict· Focus on working class communities· ‘Disequilibrium’ (Todorov)· Romance

YOU SHOULD write down x1-2 examples for EACH of the elements above that are presented.

Code & Convention Evidence Impact on the audience· Multi-stranded

narrative-boys in bar & girls on street-2 adults stuck in a room-focusing on different characters’ story

-entertainment- different genders etc-personally identifying-educate- how different age groups act and go through different things.

· Family relationships and/or conflict

-a sense of a parent & child- drinking together-men and women fighting : ‘Im so sorry’ ‘I’ll punch you in the face’-making up with a friend

-self identity-entertainment-care givers may feel like resolving the fights-explorer may think how to change bad attitudes?

· Focus on working class communities

-The bar- setting -people with dress: not appropriate-lots of action scenes-lots of beer scenes, medium shot.

-bars etc are familiar to working class audiences -therefore can personally identify with characters

Disequilibrium’ (Todorov)

-sound of knocking door changes a constant situation.

-expecting something to happen: entertaining

· Romance -kissing, room with a pinky environment

-personal identification with their current relationship-survivors: conventional situation.

Soap Opera Codes & Conventions continued – Lesson 3Textual Analysis

According to Rebecca Feasey in ‘Masculinity and Popular television’ (2007), the Soap Opera genre tends to focus on:

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The home/family / domestic tribulations and strong women and the such. They’re long been said to appeal to the female viewer. Personal identifying, but also reinforcing stereotypes. _____________________________________________________________________________

1) – Do you agree?

http://www.youtube.com/watch?v=F8_ApPT6isY (First 5 minutes)

Next Page - YOU MUST deconstruct the opening 5 minutes of a sequence from the popular ITV Soap Opera Coronation Street (1960 – Present) to identify examples of where this ideology is presented to the target audience.

YOU SHOULD also try and identify, to demonstrate your knowledge and understanding of the genre, any Codes & Conventions associated to the Soap Opera genre.

Code & Convention Evidence Impact on the audience

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Rebecca Feasey (2007) Ideology:

1. Woman doing housework using gloves (Full shot)- traditional ideology. Female audience identifying themselves, as care givers (K&M) / stereotypical.

2. Woman Arguing, where she stands is quite dominant compared to the man. -Her taking boy to the hospital is a traditional role of a mother.

3. An old woman controlling the situation- ‘I don’t want you to think that I’m the sort of woman that...’ -counter stereotyping traditional woman.

4. Traditional woman: need man- ‘He’s only gone for 5 days’ & ‘I miss ya’ in response to him going- stereotypical women’s weakness in men.

5. Woman having a stereotypical family daily life as a mother- eating together in a dining room.

Rebecca Feasey (2007) Ideology:

1. Woman doing housework using gloves (Full shot)- traditional ideology. Female audience identifying themselves, as care givers (K&M) / stereotypical.

2. Woman Arguing, where she stands is quite dominant compared to the man. -Her taking boy to the hospital is a traditional role of a mother.

3. An old woman controlling the situation- ‘I don’t want you to think that I’m the sort of woman that...’ -counter stereotyping traditional woman.

4. Traditional woman: need man- ‘He’s only gone for 5 days’ & ‘I miss ya’ in response to him going- stereotypical women’s weakness in men.

5. Woman having a stereotypical family daily life as a mother- eating together in a dining room.

Rebecca Feasey (2007) Ideology:

1. Woman doing housework using gloves (Full shot)- traditional ideology. Female audience identifying themselves, as care givers (K&M) / stereotypical.

2. Woman Arguing, where she stands is quite dominant compared to the man. -Her taking boy to the hospital is a traditional role of a mother.

3. An old woman controlling the situation- ‘I don’t want you to think that I’m the sort of woman that...’ -counter stereotyping traditional woman.

4. Traditional woman: need man- ‘He’s only gone for 5 days’ & ‘I miss ya’ in response to him going- stereotypical women’s weakness in men.

5. Woman having a stereotypical family daily life as a mother- eating together in a dining room.“Multi-Stranded Narrative”

-Two Families in both of family relationships sort of scenes.-Marriages-Two Families in both of family relationships sort of scenes.-Marriages

· Family relationships and/or conflict

-Old woman dominant over everyone: about the red carpet etc.-family daily life presented.

-Old woman dominant over everyone: about the red carpet etc.-family daily life presented.

· Focus on working class communities

-Women doing housework -setting in small rooms, conventional to the class.-Women doing housework -setting in small rooms, conventional to the class.

Disequilibrium’ (Todorov)

-The introduction of the grandmother changes what was constant inside the family’s life.-The introduction of the grandmother changes what was constant inside the family’s life.

· Romance -Old & Young couple being presented.-Old & Young couple being presented.

· Other Themes & Issues represented:

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Soap Opera Codes & Conventions continued – Lesson 4Textual Analysis

1) What is the purpose of a trailer?

To promote and to gain interest for mass audiences of a media product by: informative cliffhangers, using multi-stranded narratives, clashing/exaggerated imageries/clips, to keep previous audiences going with the product (if it’s a series), social audiences can spread the words. _____________________________________________________________________________

2) What are the benefits of Multi-Platform promotion of a media text?

· _Maximising audiences- getting more views on the text _______________________________________________________________________

· Can reach those who doesn’t use certain platforms (Radio, TV, magazines, internet...etc. _______________________________________________________________________

Ultimately, some form of Convergence is important when promoting a text to the target audience.

3)

Textual Analysis –

Next Page - YOU MUST make notes on the following areas when deconstructing this sequence from Coronation Street:

· Multi-stranded narrative· Character dilemmas· ‘Personal Identification’ (Katz)

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http://www.channel4.com/programmes/hollyoaks/4od

The above link will take you to some of the latest episodes of Hollyoaks.

1. What are the connotations of the ident for the popular Channel Four Teen Soap Opera Hollyoaks (1995 – Present)?

the soap appeals to both genders, shown in the colours (Pink = female, blue = male), and the gender symbols in the O’s which are non-verbal codes. These also connote that there are stereotypical gender issues involved in this soap. _____________________________________________________________________________

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Next Page - Hollyoaks – “White Wedding Trailer” - http://www.youtube.com/watch?v=Bu2sW-r9Vb4

2. YOU MUST make notes on the following areas when deconstructing this sequence from Hollyoaks:

· Binary opposition of the non-diegetic music· Symbolism of the non-verbal code of the tear· Representation of Pregnancy· Any other examples that would impact the audience

Music: - Not the sort of music that would appeal to women in wedding. It was a dark, mellow music. The lyrics says: ‘White wedding’, but the setting is all black themed. Telling the audiences that the story is going to be about a sad / unhappy wedding?

The Tear: - represents unhappiness, pain- however because the tear is reddish black, it may represent fake emotions within the soap.

Pregnancy: - who’s the father? Situation: The doll being smashed on the floor representing troubles involving children/babies? (Abortion etc).

Women with the vail: personally identifiable with people who are already married? Black vail representing the dark married life ahead of her?

Production Work

1) What is the role of a Producer?

The Decision making: Productions/logistic side. _____________________________________________________________________________

Overseeing production: consideration of target audience, profits etc. _____________________________________________________________________________

Build up contracts, financing, budgeting. _____________________________________________________________________________

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2) What is the role of a Director?

Decide the ideas / visualisation of stories _____________________________________________________________________________

See what everything is like through the eyes of the audiences _____________________________________________________________________________

A leader, calm, focused, decisive. _____________________________________________________________________________

3) Institution research –

YOU MUST research the institution that your trailer will be exhibited on.

Tips: Programming, Target audience, Audience figures, History of the channel.

· Home of ‘serious’ television. It delivers content that is not so main stream.

· Targets everyday working class people with national average incomes.

· Average audience figures: 5.7% share, 53% weekly reach, 19.7% daily reach.

· Founding part of BBC2 was to provide educational and community programming to the UK public. Founded in 1964 to compete with the ITV network.