Production ManagementMarketing Plan3L Torch Light Manufacturer

Edward 10110137Paulus 10110269

Background

3L Torch Light Manufacturer are a company that produce a unique torch light that can glow in the dark during black out by the help of Phosphor.

“How did you find your torch light in the dark?”

Market AnalysisThe first “Whole” body torch light

that has a Glow in the darkBetter improvement Stylish

Business ObjectivesTo help people in rural country

side or area that have not being reach by the electricity when there are a lot of black out

Brand NetworkingHelp elderly to find their torch

lightProfit

Key StrategyWe are going to market our

product by sell it at the electric store / household store

We are targeting the area that often get black out, usually in sub urban area and outside java island (rural area)

UniquenessCheaper

Steps To Achieving Your ObjectivesFirst step are to offer our product to

the electronic and household store at Ambon in 5 districts that have approximately 4 Villages through the distributor channel in Surabaya.

Second step register the brand and product copyright

Third step promote our product by using media Advertisement and other printed advertisement.

Proposed Budget

Rp.5.000.000,00 Start up Capital, now increase to Rp.28.000.000

For marketing: Rp.3.500.000 Advertisement Brochure Business Card Personal Website

BEPRp. 5.000.000,00 : Rp. 17.000

(Hpp per unit) = 294 UnitsWe need to sell 294 Units to get

the BEPNet Profit 294 x Rp 18.000 =Rp 5.292.000,00

TimingWe increase our production

capacity when the rainy season come, because usually in rainy season there are many black out cases in all around Indonesia, either due to electricity repair or genuine black out due to lack of power.

Thank you

“Here I am”