productivity and the new consumer greg stone chief technology officer, microsoft australia
TRANSCRIPT
Productivity and the new consumer
Greg Stone Chief Technology Officer, Microsoft Australia
Our sad story#1
Context
Our productivity decline
0
-1
1
2
%
Masked by positive resources sector, and…
…skills reduction via attrition
“productivity” is a proxy
A changing world#2
Structural changes
Factors of production
+ +Designknowledgetechnology
Experience=
+labour land
= Food
+ +labour
energycapital
Goods=
The $12 Gongkai Phone
Tata car – c.USD $2,000
Renuka infocom $20 Tax return
Frugal innovation
1. Cost, value erosion for goods/services
2. “Experiences” trump goods/service
3. Consumers are driving vs following
Take-outs:
Changing lives#3
blending … work, play, live, learn
It’s All About
Me!Extreme personalization, what is relevant to ME, right where I am now, and what I am doing right this minute. Here are some examples:
Source: Bill Gross Idealab / UberMedia
Dynamic Advertising:Combination of intent, proximity, timing, and customization is too powerful to resist. Mobile coupons perform 10x over paper.
Source: Bill Gross Idealab / UberMedia
Driving 5 miles to a store takes 2.5 MILLION times as much energy as walking 50 meters to a store!
“Nudging” people costs orders of magnitudes less than relocating people.
Proximity = Probability
Source: Bill Gross Idealab / UberMedia
Conquesting: Winning customers when they’ve already shifted themselves to a particular mindset is one of the biggest mobile opportunities.
Source: Bill Gross Idealab / UberMedia
Domino’s:You’ve just shared that you’re craving Pizza — we can show you an offer showing real-time distance & compass
Source: Bill Gross Idealab / UberMedia
Gartner: A nexus of ForcesHuman behaviour/Tech enablement
Four megatrends
SocialMobility InfoCloud
You need a platform#4
production consumption
Social software
Portals
Business intelligence
CRM
Unified Comms
Client Mgt
Content Mgt
Database/ Datawarehouse
Server/virtualisation
