Productivity Management INTELLIGENT COLLABORATION SOLUTION

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Why Productivity Management?

Organizations are now challenged with delivering consistent customer experiences across all teams and channels, despite stagnant budgets and limited resources.

Aprimo Productivity Management is a cloud-based solution that enhances collaboration so organizations can better deliver consistent experiences with their existing resources and budgets.

Aprimo Productivity Management provides various benefits including:

• Visibility and alignment for leadership.

• Marketing alignment prioritization.

• Streamlined collaboration via automated and intelligent global marketing collaboration and workflow.

• Higher quality content via embedded digital asset management capabilities.

• Global visibility to content via digital asset management.

• Assurance for brand and regulatory compliance.

Aprimo Productivity Management provides an intelligent, cloud-based solution to help marketers simplify and automate marketing collaboration.

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Manage Global Marketing Activity

Create and route new marketing projects at a click of a button.

Omnichannel View

View all marketing projects within a single interface to help drive marketing priorities.

Align Marketing Priorities to Campaigns

View and align campaigns based on customer experience, leading to more streamlined campaigns.

FEATURES

Audit trail

Global marketing project management

Work requests

Single point of view

Global marketing calendars

Streamlined intake collection

Automatic routing of tasks

Manage New Tasks

Easily manage tasks between agencies and internal team members.

Marketing Calendars

View and edit campaign calendars and timelines in one place to drive marketing agility.

One Place to Launch Marketing Activities

Source new marketing content, campaigns, and projects from across the organization with adaptive, intelligent work request forms.

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Marketing Collaboration

Intelligent workflow capabilities enable different

groups to easily collaborate with marketing to

ensure consistent customer experiences.

Compliance

Ensure all brand and regulatory compliance needs are met before any projects kick off.

Prioritize Tasks

Automatically manage tasks with reminders, notifications, and agile project boards to make day-to-day task management easier.

Manage Agency Processes

Get more value from your agency spend by using intelligent workflows to manage your external creatives.

Collaborate on Creative Materials

Ensure marketers, creatives, and agencies to collaborate and mark up materials for review and approval.

Workflow

Design intelligent workflows to enable agility and enhanced business processes.

FEATURES

Intelligent, configurable workflows

Agile work management

Workflow designer and templates

Annotations and collaborative markup

Reviews and approvals

Side-by-side view of content comparison

Automatic timeline creation

Chat boards

Agile boards

Voting options

Task inbox, notifications, and reminders

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Task inbox, notification, and reminders

Resource capacity planning

Vacation and leave schedules

Current resource capacity

Agency resource management

Intelligent task re-routing based on availability and skillset

View into bottlenecks

Estimated time-to-completion for any project

Align marketing resources to support

priorities and maximize output.

Resource Planning Resource Allocation

Automatically manage and redistribute resources based on availability and skillset.

Agency Management

Add visibility to agency resources to get more value from agency spend.

Resource Prioritization

Prioritize resource allocation for your highest-value experiences.

FEATURES

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Operational Analytics

A central place to view marketing

operational analytics and make

better decisions.

Marketing Dashboards

Gain insights into resource allocation and timelines across teams, projects, and workflows to understand and improve marketing KPIs.

Marketing Activity Analytics

Present a centralized dashboard view into all activity data in one centralized location. Enable BI capabilities like drill-down to get a more nuanced view into marketing operations data.

Performance Analytics

Seamlessly integrate marketing operations data with marketing finance and marketing performance data, to get a more accurate picture of marketing ROI.

Embedded BI capabilities

Custom reporting and data visualization

Data collection on every aspect of a project

Marketing operations dashboards

Integration to marketing budgeting data solutions

Seamless integration with third-party BI tools

FEATURES

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Asset Management

Connect to Aprimo DAM for

end-to-end content lifecycle

management.

Brand Management

Easily and automatically ensure global campaigns are on-brand at all times.

Single Source of Truth

A single place to quickly search and find assets.

Content Enrichment

Easily add content to projects, and reuse content for new campaigns.

Retire Content

Automatically retire content that’s off-brand or has expired rights.

Asset upload, tagging, and metadata

Asset preview and download across file formats

Enterprise search

Brand management

Content workflows

Digital rights management

FEATURES

Aprimo Productivity Management Technical Advantages

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Aprimo Productivity Management offers robust technical capabilities that help organizations get up and running quickly so they can focus on getting great experiences to market.

SaaS Open architecture

Seamless integration

Global enterprise readiness

Technical performance at scale

Ability to scale to a best-of-breed DAM

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Strong history as a global leader and an enterprise marketing innovator in the industry.

Seamless ecosystem that extends out scalable, integrated suite of products.

A single system of record to simplify omni-channel marketing challenges.

Agile implementation with Aprimo’s quick time-to-value activation methodology.

SaaS solution that provides unparalleled scalability, reliability, and lower total cost of ownership.

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The market shift toward customer experience requires today’s marketers to bridge the gap between the customer experience and marketing complexity.

Aprimo gives the advantage:

The pressure is on. Aprimo empowers marketers to optimize spend, resources, and content with a modular and integrated SaaS platform for marketing operations.

Get the Aprimo advantage. We give marketers an advantage that includes increased innovation, faster implementation, scalability to match business growth, and a significantly lower total cost of ownership.

Aprimo Productivity Management offers enhanced capabilities, technologies, and best-in class services that save time and money.

The Aprimo advantage

Aprimo and the Aprimo logo are registered trademarks of Aprimo LLC and/or its affiliates in the U.S. and worldwide. Aprimo continually improves products as new technologies and components become available. Aprimo, therefore, reserves the right to change specifications without prior notice. All features, functions, and operations described herein may not be marketed in all parts of the world. Consult your Aprimo representative or Aprimo.com for more information.

aprimo.com

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

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