Adobe AudienceManager for advertisers Product Overview

Adobe AudienceManager, formerly known as Demdex from Adobe, is the industry’s first data management platform that consolidates audience information from all avail-able sources. Its powerful tools help identify, quantify, and optimize high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.

Business challengesLeading brands have vast and growing repositories of customer marketing data, but increasingly, audience data is fragmented across multiple online and offline marketing systems and internal business units and functions. Today, consumers expect relevant messages across digital channels and at various touchpoints within each channel, leaving marketers in need of a unified, actionable view of the audience that can be integrated into efficient online marketing efforts. However, fragmented data silos make it complex and costly to tie marketing data together into a central digital data asset. In addition, enabling multiple digital marketing technologies and services is critical for innovative brands, but implementing these solutions often requires extensive lead time for IT departments.

SolutionAdobe AudienceManager, the Adobe Digital Marketing Suite audience optimization solution formerly called Demdex, is the industry’s first and most experienced data management platform (DMP). AudienceManager facilitates managing digital data assets enterprise-wide to unlock audiences and enable the most relevant and accurate data to drive digital marketing. Leading advertisers have successfully used these capabilities to collect data from first-, second-, and third-party data sources and then combine these attributes into high-value audience segments.

First Party(Your Data)

Online O�ine

Second Party(Private Co-op Data)

Data Rights Management

�ird Party

Adobe AudienceManager is the only DMP with native integration to pre-defined segments available in the Adobe Digital Marketing Suite. By using data previously collected by Adobe SiteCatalyst, Adobe Discover and Adobe Test&Target and combining it with other data sources advertisers are able to create rich audience segments that maintain consistency and reduce re-work across products.

Adobe® AudienceManager for advertisersActionable and optimized audience targeting

“The DMP Is The Audience Intelligence Engine For Interactive Marketers.”Michael Greene Forrester Research

Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.com

Adobe, the Adobe logo, Adobe Discover, SiteCatalyst, and Test&Target are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

© 2011 Adobe Systems Incorporated. All rights reserved. Printed in the USA.

91055985 11/11

For more information www.omniture.com/products/advertising/audience-manager

Benefits•Improved advertising effectiveness—Use existing rich audience data as a targeting parameter

across multiple campaigns.

•Enhanced creative and content relevance—Customize the experience of customers by applying multisource segments to your creative, content management, or landing page optimization solutions.

•Extended targeting capabilities—Efficiently combine external profiling data to build look-a-like models of your best customers using third-party data attributes.

•Actionable offline data in advertising campaigns—Make customer relationship management data and other offline data models actionable online by onboarding users into online segments.

Key features•Unify audience profiles

– First-party data (analytics and registration)

– Second-party data (strategic partners)

– Third-party data (data vendors)

•Create audience segments

– Segment size estimates (de-duped overlap)

– Segment performance analysis

– Profile data provider scoring

•Action profile information and segmentation across any channel

– Adobe Digital Marketing Suite

– Creative Optimization

– Demand-side platforms (MediaMath, AppNexus, and others)

•Uphold the highest standards of privacy and protection