products have feelings too
TRANSCRIPT
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I’m a good looking, smart and fun app
Why don’t you want to use me?
Products have feelings too
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It’s not a product if it has no users
To start using something, people need to feel something
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When something goes wrong
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Or when you need to say something inconvenient
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It all started with a doodle
The Takipi brand
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Find your product’s ‘magic moment’
Yep. People are usually interested in themselves
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AutoCAD WS – seeing your drawings on the mobile for the first time
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Walk the Walk, Talk the Talk
Exception route -> Tale
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But, how can I tell what drives feelings ?
Rely on Intuition Well… not yours…
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How to ask questions
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Use alternatives
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Creating A Spectrum Of Alternatives
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There are no boring features
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