prof. alceste santuari (ph.d. law – cantab) professor of public and tourism law university of...
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Prof. Alceste Santuari Prof. Alceste Santuari ((Ph.D. Law – Ph.D. Law – CantabCantab))
Professor of Public and Tourism LawProfessor of Public and Tourism LawUniversity of Trento – ItalyUniversity of Trento – Italy
[email protected]@soc.unitn.it
Appointed Expert of Navigli Lombardi Appointed Expert of Navigli Lombardi scarlscarl
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INLAND WATERWAYS:INLAND WATERWAYS:
WHICH WAY WHICH WAY FORWARD?FORWARD?
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INLAND WATERWAYS: INLAND WATERWAYS: IDENTITY, TOURISM AND TRANSPORT IDENTITY, TOURISM AND TRANSPORT
POTENTIALSPOTENTIALS
1.1. THE EUROPEAN CONTEXTTHE EUROPEAN CONTEXT
2.2. SERVICES OF GENERAL SERVICES OF GENERAL INTERESTINTEREST
3.3. TOURIST PROMOTIONTOURIST PROMOTION
3.1. THE LOMBARD NAVIGLI AREA3.1. THE LOMBARD NAVIGLI AREA
4. LOCAL AND REGIONAL 4. LOCAL AND REGIONAL DEVELOPMENT AGENCIESDEVELOPMENT AGENCIES
5. CONCLUDING REMARKS5. CONCLUDING REMARKS
1. THE EUROPEAN 1. THE EUROPEAN CONTEXTCONTEXT
TRANSPORTS IN EUROPE: KEY CONCEPTS/1
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EFFICIENCY
QUALITY
SUSTAINABILITY
SUBSIDIARITY
COMPETITION
MARKETSERVICES (OF GENERAL INTEREST)
EFFECTIVENESS
GOODS
PASSENGERS(CRUISES)
TRANSPORTS IN EUROPE: TRANSPORTS IN EUROPE: KEY CONCEPTS/2KEY CONCEPTS/2
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LIBERALISATION
CONSUMERS’ RIGHTS
EVALUATION
FREEDOM OF ESTABLISHMENT
FREEDOM OF MOVEMENT
EUROPEAN GROUPING OF TERRITORIAL COOPERATION
PRIVATISATION
GOODS
PASSENGERS(CRUISES)
2. SERVICES OF 2. SERVICES OF GENERAL INTERESTGENERAL INTEREST
• LOCAL AUTHORITIES MAY DECIDE TO PROVIDE FOR THEM DIRECTLY OR BY MEANS OF FOR PROFIT OR
NON PROFIT ORGANISATIONS
• ARE GOVERNED BY COMPETITION AND MARKET RULES
• HAVE TO BE CLOSE TO CONSUMERS’ NEEDS
• ARE TO RESPECT DIVERSITY OF SERVICES
• HAVE TO BE OF A HIGH QUALITY AND RELIABILITY STANDARDS
3. TOURIST 3. TOURIST PROMOTIONPROMOTION
EUROPEAN COMMISSIONEUROPEAN COMMISSION
COMMUNICATION COMMUNICATION
30 JUNE 2010 30 JUNE 2010
COM(2010) 352 finalCOM(2010) 352 final
“EUROPE, THE WORLD'S NO 1 TOURIST DESTINATION – A NEW
POLITICAL FRAMEWORK FOR TOURISM IN EUROPE”
THE ACTIONS PROPOSED THE ACTIONS PROPOSED ALSO AFFECTING INLAND ALSO AFFECTING INLAND
WATERWAYSWATERWAYS
IMPROVING THE IMPROVING THE COMPETITEVENESS OF TOURISM COMPETITEVENESS OF TOURISM
IN EUROPEIN EUROPE
•TO ADAPT TOURISM TO THE TO ADAPT TOURISM TO THE NEW CONSUMERS’ NEEDSNEW CONSUMERS’ NEEDS
•TO MAKE TOURISM TO MAKE TOURISM SEASONS LONGERSEASONS LONGER
•TO DEEPEN THE TO DEEPEN THE SOCIOECONOMIC SOCIOECONOMIC
KNOWLEDGE OF TOURISMKNOWLEDGE OF TOURISM
PROMOTING THE DEVELOPMENT OF A SUSTAINABLE, RESPONSIBLE AND
QUALITATIVE TOURISM
• TO FOSTER THE EXCHANGE OF BEST TO FOSTER THE EXCHANGE OF BEST PRACTICES AMONG REGIONAL PRACTICES AMONG REGIONAL
TOURIST DESTINATIONSTOURIST DESTINATIONS• TO CREATE A “QUALITY TOURISM” TO CREATE A “QUALITY TOURISM”
TRADEMARKTRADEMARK• TO DRAFT A EU FRAMEWORK BASED TO DRAFT A EU FRAMEWORK BASED
UPON INDICATORS OF SUSTAINABLE UPON INDICATORS OF SUSTAINABLE MANAGEMENTMANAGEMENT
• TO DRAFT A CHARTER OF CRITERIA TO TO DRAFT A CHARTER OF CRITERIA TO COMPLY WITH FOR SUSTAINABLE AND COMPLY WITH FOR SUSTAINABLE AND
RESPONSIBLE TOURISM RESPONSIBLE TOURISM
•TO CONSOLIDATE EUROPE AS TO CONSOLIDATE EUROPE AS A NETWORK OF SUSTAINABLE A NETWORK OF SUSTAINABLE AND HIGH QUALITY TOURIST AND HIGH QUALITY TOURIST
DESTINATIONSDESTINATIONS
• TO SUPPORT THE TO SUPPORT THE INTEGRATION OF TOURISM INTEGRATION OF TOURISM WITH OTHER EU POLICIES WITH OTHER EU POLICIES (SUCH AS PASSENGERS’ (SUCH AS PASSENGERS’
RIGHTS, CONSUMERS’ RIGHTS RIGHTS, CONSUMERS’ RIGHTS AND INTERNAL MARKET AND INTERNAL MARKET
RULES)RULES)
3.1. THE 3.1. THE LOMBARD LOMBARD
NAVIGLI AREANAVIGLI AREA
•A HIGH NUMBER OF B&B AND A HIGH NUMBER OF B&B AND AGRITOURISM FACILITIESAGRITOURISM FACILITIES
•A SYSTEM OF NATURAL PARKS A SYSTEM OF NATURAL PARKS AND PROTECTED AREASAND PROTECTED AREAS
•A HIGH NUMBER OF A HIGH NUMBER OF HISTORICAL AND HERITAGE HISTORICAL AND HERITAGE
HOUSES TO BE VISITEDHOUSES TO BE VISITED
•MILAN AS BUSINESS-ORIENTED MILAN AS BUSINESS-ORIENTED CITY CITY
•A SYSTEM OF ARTIFICIAL A SYSTEM OF ARTIFICIAL CANALSCANALS
ACTIONS TO BUILD THE ACTIONS TO BUILD THE TOURIST SYSTEMTOURIST SYSTEM
1.1.TO IMPROVE NETWORK TO IMPROVE NETWORK INFASTRUCTURES AND INFASTRUCTURES AND
TO PROMOTE CULTURAL TO PROMOTE CULTURAL HERITAGEHERITAGE
2.2.TO FOSTER THE TO FOSTER THE DEVELOPMENT OF LOCAL DEVELOPMENT OF LOCAL
ENTREPRENEURSHIPENTREPRENEURSHIP
1.1. TO IMPROVE NETWORK TO IMPROVE NETWORK INFASTRUCTURES AND TO PROMOTE INFASTRUCTURES AND TO PROMOTE
CULTURAL HERITAGECULTURAL HERITAGE
•TO DEVELOP INLAND TO DEVELOP INLAND NAVIGATIONNAVIGATION
•TO STRENGTHEN CYCLE TO STRENGTHEN CYCLE WAYSWAYS
•TO EXPLOIT HISTORICAL TO EXPLOIT HISTORICAL AND CULTURAL AND CULTURAL
HERITAGEHERITAGE
2.2. TO FOSTER THE DEVELOPMENT TO FOSTER THE DEVELOPMENT OF LOCAL ENTREPRENEURSHIPOF LOCAL ENTREPRENEURSHIP
•TO IMPROVE THE CAPACITY OF TO IMPROVE THE CAPACITY OF HOTELS AND OTHER TOURIST HOTELS AND OTHER TOURIST
FACILITIESFACILITIES
•TO ADVANTAGE LOCAL TO ADVANTAGE LOCAL ENTERPRISESENTERPRISES
•TO DEVELOP TERRITORIAL TO DEVELOP TERRITORIAL MARKETING PROJECTS FOR THE MARKETING PROJECTS FOR THE
DEVELOPMENT OF LOMBARD DEVELOPMENT OF LOMBARD NAVIGLINAVIGLI
4. LOCAL AND 4. LOCAL AND REGIONAL REGIONAL
DEVELOPMENTDEVELOPMENT
AGENCIESAGENCIES
INLAND WATERWAYSINLAND WATERWAYS
TOURISM/TRANSPORT:TOURISM/TRANSPORT:
GOVERNANCEGOVERNANCE
ENTREPRENEURSHIPENTREPRENEURSHIP
PART OF A GIVEN TERRITORYPART OF A GIVEN TERRITORY
PORTION OF A WIDER PORTION OF A WIDER
INTEGRATED INTEGRATED
TRANSPORT SYSTEMTRANSPORT SYSTEM
ENVIRONMENTALLY ENVIRONMENTALLY
FRIENDLYFRIENDLY
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LOCAL/REGIONAL AGENCIES:
PROGRAMMING
CONTROL
COORDINATION AND
SUPERVISION
ENVIRONMENT PROTECTION
SERVICES PROVISION
ACTIVITIESACTIVITIES
INFRASTRUCTURE INFRASTRUCTURE MANAGEMENT MANAGEMENT
INFRASTRUCTURE INFRASTRUCTURE DEVELOPMENT AND LAND DEVELOPMENT AND LAND
PLANNINGPLANNING
DEVELOPMENT OF DEVELOPMENT OF TRANSPORT SERVICESTRANSPORT SERVICES
TOURIST PROMOTIONTOURIST PROMOTION22
INFRASTRUCTURE DEVELOPMENT INFRASTRUCTURE DEVELOPMENT AND LAND PLANNINGAND LAND PLANNING
LAND PLANNING LAND PLANNING AND PROGRAMMINGAND PROGRAMMING
SEARCH FOR FUNDSSEARCH FOR FUNDSA GO-BETWEEN A GO-BETWEEN
PUBLIC AND PRIVATE PUBLIC AND PRIVATE ACTORSACTORS
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DEVELOPMENT OF TRANSPORT SERVICES
•FEASIBILITY OF INNOVATIVE TECHNICAL SOLUTIONS
(GREENWAYS + RAILWAYS/UNDERGROUND +
RIVER)•MATCHING BETWEEN SUPPLY
AND DEMAND•COUNSELLING ACTIVITY
TOURIST PROMOTIONTOURIST PROMOTION
SETTING UP OF DATABASESETTING UP OF DATABASE
CO-ORDINATION, PROMOTION AND MANAGING CO-ORDINATION, PROMOTION AND MANAGING
OF TOURIST ACTIVITIES OF TOURIST ACTIVITIES
INTEGRATION OF INLAND NAVIGATION AND INTEGRATION OF INLAND NAVIGATION AND
TOURISMTOURISM
NETWORK OF EXPERTSNETWORK OF EXPERTS
COUNTRY AND LOCAL MARKETINGCOUNTRY AND LOCAL MARKETING
TRAININGTRAINING
TAKING PART IN EUROPEAN PROJECTSTAKING PART IN EUROPEAN PROJECTS
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5. SOME REMARKS5. SOME REMARKS
FUTURE DEVELOPMENTSFUTURE DEVELOPMENTS
COMPETITION SUPPORTED BY FREEDOM OF COMPETITION SUPPORTED BY FREEDOM OF CHOICECHOICE
NEED TO OVERCOME THE DIVISION BETWEEN NEED TO OVERCOME THE DIVISION BETWEEN PUBLIC AND PRIVATE ACTORSPUBLIC AND PRIVATE ACTORS
RE-DRAFTING OF THE MISSION OF RE-DRAFTING OF THE MISSION OF REGULATION AUTHORITIESREGULATION AUTHORITIES
TRANSPORTS FOR THE BENEFIT OF LOCAL TRANSPORTS FOR THE BENEFIT OF LOCAL COMMUNITIES AND TOURISMCOMMUNITIES AND TOURISM
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DEMAND FOR NEW (INTEGRATED) DEMAND FOR NEW (INTEGRATED)
MOBILITY POLICIESMOBILITY POLICIES
NEW AREAS FOR PLANNING AND NEW AREAS FOR PLANNING AND
ACTION (TOURIST ACTIVITIES)ACTION (TOURIST ACTIVITIES)
NEED OF INNOVATING THE TRANSPORT NEED OF INNOVATING THE TRANSPORT
SYSTEMS (ALSO SERVING AS TOOLS SYSTEMS (ALSO SERVING AS TOOLS
FOR TOURIST PROMOTION)FOR TOURIST PROMOTION)
A NEW NEED: CUSTOMER A NEW NEED: CUSTOMER
SATISFACTION SATISFACTION
EVER GROWING DEMAND FOR WELL EVER GROWING DEMAND FOR WELL
BEINGBEING28
HEALTH TOURISMHEALTH TOURISM
•HEALTH TOURISM: HEALTH TOURISM: CROSS-BORDER CROSS-BORDER
MOBILITY OF MOBILITY OF EUROPEAN PATIENTSEUROPEAN PATIENTS
(SPAs)(SPAs)
NEW TRENDSNEW TRENDS
• INCREASING NUMBER OF INCREASING NUMBER OF SENIORSSENIORS WILLING TO WILLING TO
TRAVEL;TRAVEL;• INCREASING DEMAND INCREASING DEMAND
FOR ACCESSIBLE AND FOR ACCESSIBLE AND EASY TRANSPORTS;EASY TRANSPORTS;
• INCREASING DEMAND INCREASING DEMAND FOR SERVICES FROM FOR SERVICES FROM
SINGLES;SINGLES;
•INCREASING DEMAND INCREASING DEMAND FOR TOURISM IN FOR TOURISM IN “DEAD” SEASONS;“DEAD” SEASONS;
•INCREASED INCREASED AWARENESS OF AWARENESS OF
QUESTIONS QUESTIONS CONNECTED TO ONE’S CONNECTED TO ONE’S
HEALTHHEALTH
THE DEMAND FOR SPAsTHE DEMAND FOR SPAs
• HEALTH PROBLEMS: 67%HEALTH PROBLEMS: 67%
• OPPORTUNITY TO FORGET OPPORTUNITY TO FORGET ABOUT DAILY WORRIES AND ABOUT DAILY WORRIES AND
ROUTINE: 53%ROUTINE: 53%
• SEARCH FOR SOUND AND SEARCH FOR SOUND AND HEALTHY ENVIRONMENT: HEALTHY ENVIRONMENT:
53%53%
• SEARCH FOR BEAUTIFUL SEARCH FOR BEAUTIFUL VIEWS: 52%VIEWS: 52%
• PHYSICAL WELL BEING: 52%
• MEDICAL PRESCRIPTION: 49%
• WIDE RANGE OF TREATMENTS: 42%
• SWIMMING POOLS AND FITNESS CENTRES: 41%
•POSSIBILITY OF IMPROVING POSSIBILITY OF IMPROVING PHSYCOLOGICAL WELL BEING: PHSYCOLOGICAL WELL BEING:
38%38%
•CHANGE AND CHANGE AND ENTERTAINMENT: 37%ENTERTAINMENT: 37%
•RANGE OF SPORTS: 34% RANGE OF SPORTS: 34%
•EVENINGS OUT: 34%EVENINGS OUT: 34%
•SPECIAL CURE PROGRAMMES: SPECIAL CURE PROGRAMMES: 34%34%
•CULTURAL EVENTS: 26%CULTURAL EVENTS: 26%
A (PRESENT) CHALLENGEA (PRESENT) CHALLENGE
THERE IS A NEED TO STRIKE A NEW BALANCE BETWEENTHERE IS A NEED TO STRIKE A NEW BALANCE BETWEEN
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SO AS TO INCREASE THE COMMUNITY WELFARE
•Thank you for your kind Thank you for your kind attention!attention!
Prof. Alceste SantuariProf. Alceste Santuari
[email protected]@soc.unitn.it