prof. Ing. Peter Patus, PhD.

Department of Tourism and HospitalityFaculty of EconomyMatej Bel UniversityBanska Bystrica

2013

Set Up of Mission Statement

Mission Statement of Tourism Development in the region of

Zvolenska kotlina

• Tourism represents vital economic sector of the region Zvolenska kotlina and is one of the important factors of economic growth, employment and regional development with positive impact on cultural and social life of the citizens

Vision of Tourism Development in the region of Zvolenska

kotlina

• Outcomes of the workshop November 2012 (published in the project website www.zvolenskakotlina.sk)

• Let us discuss ....

Strategic aim to 2020

• To transform the region Zvolenská kotlina into a tourism destination with important position on the tourism market of Slovakia and in Central Europe

Specific aims (priorities)

• Specific Aim 1– Development of organisational structure and

destination marketing of the region

• Specific Aim 2– Improvement of tourism infrastructure in the

region

• Specific Aim 3– Innovation of existing and creation of new tourism

products in the region