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PROF. JUAN SERRATOS GOMEZ Slide 2 CONCEPTS, TIPS & DEFINITION WHATS THE DEAL WITH A BLOG ANYWAY? WHATS THE DEAL WITH A BLOG ANYWAY? WHY DO YOU NEED A BLOG? WHY DO YOU NEED A BLOG? HOW CAN YOU LET PEOPLE KNOW? CAN YOU MAKE MONEY FROM A BLOG? CAN YOU MAKE MONEY FROM A BLOG? EXIT FACEBOOK VS BLOG FACEBOOK VS BLOG Slide 3 WHATS THE DEAL WITH A BLOG ANYWAY? KEYWORDS Web Log Personal website To post (add info) To blog (update a blog) Blogger (person who has one) Post or entry (item added) DEFINITION Watch video & insert your definition here! Slide 4 WHY DO YOU NEED A BLOG? BUSINESS First time online presence Hub for marketing & activites An education center To help customers Training Make money EDUCATION Improves writing skills Builds confidence as writers Take ownership of their writing Become better observers Encourage experimenting Encourage risk-taking Increase awareness of private & public writing 1/2 Slide 5 WHY DO YOU NEED A BLOG? PERSONAL To get a better job To start a new business To become a better writer To learn more about a group of people Gain influence Build a network Express yourself ( journal / diary ) Take control of your Online Identity Put simply, employers prefer to hire people with a positive online influence and blogging is the single best way to achieve that. Sometimes a blog starts out as a hobby only to become a full-time business. Thats what happened to Pat Flynn, who created a blog called Green Exam Academy simply to share his thoughts and insights on architecture. When Flynn was laid off from his job, he decided to take his blog a little bit more seriously and about one year later the blog had become a $100,000 per year business.Pat Flynn Green Exam Academy That type of growth isnt typical. But Flynns story is a great example of how a simple blog can be the foundation for a thriving business if youre willing to commit to it. EXAMPLE 2/2 Slide 6 FACEBOOK VS BLOG Stability Slide 7 FACEBOOK VS BLOG Stability Bigger payoff Slide 8 FACEBOOK VS BLOG Stability Bigger payoff SEO Slide 9 FACEBOOK VS BLOG Stability Bigger payoff SEO Long shelf life Slide 10 FACEBOOK VS BLOG Stability Bigger payoff SEO Long shelf life News feed Slide 11 FACEBOOK VS BLOG Stability Bigger payoff SEO Long shelf life News feed Content hub Slide 12 FACEBOOK VS BLOG Stability Bigger payoff SEO Long shelf life News feed Content hub Offer more Slide 13 FACEBOOK VS BLOG Stability Bigger payoff SEO Long shelf life News feed Content hub Offer more More clicking Slide 14 FACEBOOK VS BLOG Stability Bigger payoff SEO Long shelf life News feed Content hub Offer more More clicking Reach multiple audiences Slide 15 FACEBOOK VS BLOG Stability Bigger payoff SEO Long shelf life News feed Content hub Offer more More clicking Reach multiple audiences Control Slide 16 CAN YOU MAKE MONEY FROM A BLOG? Slide 17 It is possible There is no single way to monetize blogs There are no formulas Many niches monetize Most bloggers dont make a full- time living from blogging It takes time to build It takes a lot of work Conclusions Yes, it is possible to make money blogging. There is an ever- increasing number of people making money from blogging at a part-time to full-time level however they are still in the minority. Those who do make a living from blogging come from a wide range of niches, however one of the most common factors between them is that theyve been at it for a long while. Slide 18