professional certificate reading_list_2013-14
TRANSCRIPT
READING LIST 2013/2014
PROFESSIONAL CERtIFICAtE IN MARkEtINg
professional CertifiCate in Marketing
CiM professional Marketing qualifiCations
uNIt 1:
MARkEtINg ESSENtIALS
Core texts
Blythe, J. (2012) Essentials of marketing. 5th edition. Harlow, Prentice Hall. £43.99
Blythe, J. (2009) Principles and practice of marketing. 2nd edition. Cengage. £49.99
Workbooks
BPP (2012) CIM study text: marketing essentials. London, BPP Learning Media. £22.00 eBook £13.20
BPP (2012) CIM assessment workbook: professional certificate in marketing. London, BPP Learning Media. £25.00 eBook £15.00
CIM (2010) Listen and learn audio CD: marketing essentials. Cookham, CIM. £14.99
supplementary reading
Chaffey, D. and Ellis-Chadwick, F. (2012) Digital marketing: strategy, implementation and practice. 5th edition. Harlow, Pearson. £46.99
Hegarty, J. (2011) Hegarty on advertising. London, Thames & Hudson. £16.95
Jobber, D. and Ellis-Chadwick, F. (2012) Principles and practice of marketing. 7th edition. Maidenhead, McGraw-Hill. £51.99
Fill, C. (2013) Marketing communications: brands, experiences and participation. 6th edition. Harlow, Pearson. £49.99
Study pack
•Essentialsofmarketing. 5th edition
•CIMstudytext: marketing essentials
•Listenandlearn audio CD:marketingessentials
rrp £80.98 study pack price £64.75
Buy the study pack –SAVE 20%
reCoMMended support Materials
BPP (2012) CIM passcards: professional certificate in marketing. London, BPP Learning Media. £10.00 eBook £6.00
Fill, C., Hughes, G. and De Francesco, S. (2012) Advertising: strategy, creativity and media. Harlow, Pearson. £42.99
Kotler, P. and Armstrong, G. (2011) Principles of marketing.15th International edition. NJ, Pearson. £43.99
Grant, J. (2008) The green marketing manifesto. Chichester, John Wiley. £15.99
professional CertifiCate in Marketing
CiM professional Marketing qualifiCations
uNIt 2:
ASSESSINg thE MARkEtINg ENVIRONMENt
Core texts
Palmer, A. and Hartley, B. (2011) The business environment. 7th edition. Maidenhead, McGraw-Hill. £44.99
Elearn Training Co (2008) The business environment. Oxford, Pergamon Flexible Learning. £26.99
Workbooks
BPP (2012) CIM study text: assessing the marketing environment. London, BPP Learning Media. £22.00 eBook £13.20
BPP (2012) CIM assessment workbook: professional certificate in marketing. London, BPP Learning Media. £25.00 eBook £15.00
CIM (2010) Listen and learn audio CD: assessing the marketing environment. Cookham, CIM. £14.99.
BPP (2012) CIM passcards: professional certificate in marketing. London, BPP Learning Media. £10.00 eBook £6.00
supplementary reading
Blowfield, M. and Murray, A. (2011) Corporate responsibility. 2nd edition. Oxford, Oxford University Press. £42.99
Campbell, D. and Craig, T. (2005) Organisations and the business environment. 2nd edition. Oxford, Butterworth Heinemann. £36.99
Capon, C. (2009) Understanding the business environment. 3rd edition, Harlow, FT Prentice Hall. £49.99
Jobber, D. and Ellis-Chadwick, F. (2012) Principles and practice of marketing. 7th edition. Maidenhead, McGraw-Hill. £51.99
reCoMMended support Materials
Study pack
•Thebusinessenvironment. 7th edition
•CIMstudytext:assessing the marketing environment
•Listenandlearn audio CD:assessingthe marketing environment
rrp £81.98 study pack price £65.50
Buy the study pack –SAVE 20%
Keegan, W. and Green, M. (2012) Global marketing. 7th edition. Harlow, Pearson. £54.99
Kew, J. and Stredwick, J. (2008) Business environment: managing in a strategic context. 2nd edition, London, CIPD. £43.99
Morrison, J. (2011) The global business environment. 3rd edition. Basingstoke, Palgrave Macmillan £42.99
Worthington, I. and Britton, C. (2009) Business environment. 6th edition. Harlow, FT Prentice Hall. £47.99
professional CertifiCate in Marketing
CiM professional Marketing qualifiCations
uNIt 3:
MARkEtINg INFORMAtION ANd RESEARCh
Core texts
Wilson, A. (2011) Marketing research: an integrated approach. 3rd edition. Harlow, Pearson. £49.99
Bradley, N. (2013) Marketing research: tools and techniques. 3rd edition. Oxford, Oxford University Press. £39.99
Workbooks
BPP (2012) CIM study text: marketing information and research. London, BPP Learning Media. £22.00 eBook £13.20
BPP (2012) CIM assessment workbook: professional certificate in marketing. London, BPP Learning Media. £25.00 eBook £15.00
supplementary reading
Brace, I. (2013) Questionnaire design: how to plan, structure and write survey material for effective market research. 3rd edition. London, Kogan Page. £29.99
Kozinets, R.V. (2009) Netnography: doing ethnographic research online. London, SAGE Publications Ltd. £25.99
Malhotra, N., Birks, D.F. and Wills, P. (2012) Marketing research. 4th edition. Harlow, Prentice Hall. £49.99
McDaniel, C. and Gates, R. (2012) Marketing research. 9th edition. New York, John Wiley & Sons. £51.99
Poynter, R. (2010) The handbook of online and social media research: tools and techniques for market researchers. Chichester, John Wiley & Sons Ltd. £39.99
Tapp, A. (2008) Principles of direct and database marketing. 4th edition. Harlow, Prentice Hall. £54.99
reCoMMended support Materials
CIM (2010) Listen and learn audio CD: marketing information and research. Cookham, CIM. £14.99.
Study pack•Marketingresearch: an integrated approach. 3rd edition
•CIMstudytext:marketing informationand research
•Listenandlearn audio CD:marketinginformation and research
rrp £86.98 study pack price £69.50
Buy the study pack –SAVE 20%
professional CertifiCate in Marketing
CiM professional Marketing qualifiCations
uNIt 4:
StAkEhOLdER MARkEtINg
Core texts
Egan, J. (2011) Relationship marketing; exploring relational strategies in marketing. 4th edition. Harlow, Prentice Hall. £46.99
Jobber, D. and Ellis-Chadwick, F. (2012) Principles and practice of marketing. 7th edition. Maidenhead, McGraw-Hill. £51.99
Workbooks
BPP (2012) CIM study text: stakeholder marketing. London, BPP Learning Media. £22.00 eBook £13.20
BPP (2012) CIM assessment workbook: professional certificate in marketing. London, BPP Learning Media. £25.00 eBook £15.00
CIM (2010) Listen and learn audio CD: stakeholder marketing. Cookham, CIM. £14.99
Harwood, T., Garry, T. and Broderick, A. (2008) Relationship marketing: perspectives, dimensions and contexts. Maidenhead, McGraw-Hill. £39.99
Johnson, G. et al. (2011) Exploring strategy. 9th edition. Harlow, Prentice Hall. £54.99
Ryan, D. and Jones, C. (2012) Understanding digital marketing. 2nd edition. London, Kogan Page. £19.99
Kotler, P. and Lee, N. (2005) Corporate social responsibility: doing the most good for your company and your cause. NJ, John Wiley & Sons. £23.99
Smith, P. and Zook, Z. (2011) Marketing communications: integrating offline and online with social media. 5th edition. London, Kogan Page. £39.50
supplementary reading
Benn, S. and Bolton, D. (2011) Key concepts in corporate social responsibility. London, Sage. £20.99
Blythe, J. (2005) Essentials of marketing communications. 3rd edition. Harlow, Prentice Hall. £44.99
Christopher, M., Payne, A. and Ballantyne, D. (2011) Relationship marketing: creating stakeholder value. Abingdon, Taylor & Francis. £31.99. Available on MyiLibrary – reprint of 2002 edition
Evans, M., Jamal, A. and Foxall, G. (2009) Consumer behaviour. 2nd edition. Chichester, John Wiley. £48.99
Fill, C. (2006) Simply marketing communications. Harlow, FT Prentice Hall. £48.99
Ford, D. et al (2011) Managing business relationships. 3rd edition. Chichester, John Wiley. £34.99
Friedman, A.L and Miles, S. (2006) Stakeholders: theory and practice. Oxford, Oxford University Press. £37.50
reCoMMended support Materials
Study pack
•Relationshipmarketing. 4th edition
•CIMstudytext: stakeholder marketing
•ListenandlearnaudioCD:stakeholder marketing
rrp £83.98 study pack price £67.15
Buy the study pack –SAVE 20%
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