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- Setting Your Goals [OL]- Understanding Your Customer's Persona- How to Write Great Content For Your Target Persona

Introduction to Digital Marketing

LESSON 1

- What is WordPress [OL]- Setting up Domain and Hosting [OL]- Setting up Your First WordPress Site - Customising the Basic Layout- Setting up Theme on WordPress- Setting up Contact Form

Setting Up Your Website

LESSON 2

- Setting Up Instagram Account [OL]- How to Use Instagram as a Business Marketing Tool

Social Media Marketing (Instagram)

LESSON 3

LESSON 4

- Setting Up YouTube Channel- How to use YouTube Marketing to

Generate Leads- Understanding YouTube SEO - Ranking Your First Video on YouTube- Using Software to Create Professional

Videos to rank on Google

Social Media Marketing (YouTube)

- Setting Up LinkedIn Profile - How to Optimise Your Linkedin for

Business Use- Understanding Types of Linkedin Ads [OL]- Setting Linkedin Ads Campaign [OL]

Social Media Marketing (LinkedIn)

LESSON 5

- Basic of SEO- How to Identify Keywords that Has Searches- Competitor Analysis- Onpage Optimization- page Optimization*Using Marketing Samurai (Online Learning - Download Samurai)

Search Engine Optimisation LESSON 6

- Why Google Analytics- How Google Analytics Works- Google Analytics Set Up- Understanding Overview Analytics Report

Google AnalyticsLESSON 7

- Understanding the Type of Google Paid Ads- Setting Up Your Google Ads Account- Setting up Google Search Campaign

Google Paid Ads (Part 1)

LESSON 8

- Understanding Types of Advertisements in Facebook- Best Methods in Using FB Paid Ads- Setting up and Optimizing a FB Campaign- Setting Up Facebook Remarketing [OL]

Facebook Paid AdsLESSON 9

- Setting up Google Display Campaign- Google Remarketing [OL]- Setting up Conversion Tracking [OL]

Google Paid Ads (Part 2)

LESSON 10

- Understanding the Importance of Email Marketing- How to Craft Email for Higher Inbox- How to Increase Open Rate of Email- How to Set up an Email Campaign on Autopilot [OL]

E-Mail MarketingLESSON 11

- Your Journey to Become A Digital Marketer- Your Journey to Set Up A Digital Marketing Agency- Your Journey to Become A Digital Marketing Trainer- Current Trends To Make Money Online via E-Commerce- Current Trends To Make Money Online via Affiliate Marketing

Whats Next? What is My Path?LESSON 12

*Live Case Studies will be DiscussedTemplates, Working Sheets and Documentation will be provide

For More Info, Visit Our Websitewww.kiniacademy.com

Cer

April Intake 2018

Digital Marketing Professional CerConducted By

Digital Marketing Consultancy Sdn Bhd

THIS IS A 90 DAYS CERTIFICATION PROGRAM TO LEARN DIGITAL MARKETING BEST PRACTICES AND YOU WILL LEARN…

[OL] : Online Learning

PROFESSIONAL CERTIFICATION IN DIGITAL MARKETING