professional design project · design of a membrane based domestic water purifier msme name ......

Professional Design Project

PDP‐11‐075

Design of a Membrane Based Domestic Water Purifier

MSME name -City

Membrane filters (I) pvt. Ltd.PuneCity -

State -Zone -

PuneMaharashtraWest

Designer/Firm-City -State -PROJECT CODE

Lokus design pvt. LtdPuneMaharashtra

Approved cost :Start Date :Completion date :

PROJECT CODERs.73783011-01-201222-05-2012

PHASE 1 – RESEARCH

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Research

Understanding the method of purificationUnderstanding of user expectations

Market

Competitor studyBench MarkUnderstanding national trendIdentification of international trends

Analysis & Synthesis

Brief generation

Research Competitor study

Contemporary aesthetics

User survey

Brief generation

Analysis

Initial concepts

Target group

Synthesis

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Brief generation

Analysis

Initial concepts

Target group

Synthesis

User survey

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Purity

Expectations

Pure waterPurification options as per their

requirement

Secured health

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Brief generation

Analysis

Initial concepts

Target group

Synthesis

User survey

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WP 3893WP 3892WP 3891WP 3890WP 3889

AestheticsDepicting a family of products

Simplicity & elegant appeal of the productModularity

Materialstainless steel element along with white-silver combination

gives trendy appeal

FeaturesIntegrated control panel gives high-tech appeal

ColoursUse of soft colours gives elegance to the product

Philips

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Whirlpool

AestheticsMore of a lifestyle appliance, style icon in kitchen

Platinum & Deluxe are elegant due to soft formFor premium Segments

Elite appears high–tech & modern due to basic form having

MaterialsWhite + Silver colour combination

combination of gloss plastic & brushed metal finishes

FeaturesDigital display appears hi-tech

Purafresh Platinum

Purafresh Delux Purafresh Elite

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Aesthetics

Appears to be of same family due to similarity in colours and form

It is a value for money product

Materials

Transparency is used to showcase purified water

Transparency to expose water develops authenticity

Features

Introduction of interface gives it a trendy look

Dark grey and silver gives trendy look

Pureit classicPureit compact Pureit AutofillPureit Marvella

Hindustan Unilever

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Kent

MaxxUltra

Pearl Wonder

Grand+ Super Pride

Aesthetics

Appeal of family of products

Technology for purification has been made part of aesthetics

But camouflaging of these elements is preferred in modern products

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Eureka forbes

Aesthetics

There is no common thread in the aesthetics

UV based water purifiers have industrial look and feel and seem to be contemporary

Latest arrived RO based purifiers have softer curves but do not appear trendy

Model Total Sensa has trendy & modern appeal

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Usha Brita

Waterguard ultra plusWaterguard Digital RO aquarius RO Optima RO Aviva RO Splash

Aesthetics

Less Perceived value of the product reflected through product appeal in spite of high product cost & high end

technologies

No family of product due to different form & graphical attributes

Soft forms do not feel trendy & modern

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WQD74RJ5P

LG

AestheticsTrendy & modern appeal

Integrated & sleek Seems to be gelling with concealed interiors of the kitchen

Appeal of premium category products

Patterns and graphicsTrendy use of patterns & textures over the aesthetic surfaces

WCD74GJ1P

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AestheticsIntello water purifier appears hi-Tech and sophisticated

Kitchen Mate has contemporary aesthetics and have user graphics to evoke a sophisticated appearance

In general Zero B products cost is high with high performance but without contemporary aesthetics

Zero B

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Permionics

Ultraflo Hiflo

Aesthetics

Product s seem to be of one familyAesthetically not modern & trendy

More mechanical appeal does not suit to modern kitchen environmentVisually looks like low end value for money products

Pureflo

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Purioin Fnp Magic Purioin Fnp Magic auto Purioin FnP elite Purioin Fnp plus

Membrane filters purifiersExisting Products

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Brief generation

Analysis

Initial concepts

Target group

Synthesis

User survey

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Where is contemporary aesthetics heading towards?

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Curved surface with glossy surface and translucency

has illuminated effect

Under the sink purification provision

Has a moderns appeal

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Touch sensor

Warm and cold purified water supply

Appears Hi- Tech due to silver finish

Hi tech look and feel due to use of

colour transformation

Use of black and simple lines gives

a hi-tech look

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Trend in appliance

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Brief generation

Analysis

Initial concepts

Target group

Synthesis

User survey

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What makes it contemporary

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Housewives expects to do most out of little

available time inside the kitchen, hence

expects an appliance to do more

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Interface

Introduction of an interface makes the user communicate with the device. Also evokes a hi-tech feel and experience

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People want to Create clean ,

streamlined & minimalisticappearance in their kitchen

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Two color scheme

White, silver, metallic finish and a stark bright color

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Brief generation

Analysis

Initial concepts

Target group

Synthesis

User survey

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Target Group

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A person who purchases WaterPurifier for 2000/-

might likewise have

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Research Competitor

study

Contemporary

aesthetics

Brief

generation

Analysis

Initial

concepts

Target group

Synthesis

User survey

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Kent GoldStorage typeRs 24003 yrs old

Countertop modelRecurring cost – Rs 650 per yrs

Purchase criteria

Low priceEasy maintenanceless hassles as compared to high end models

Current concerns: Slow purification rateLess flow rate Consumes platform spacePrefer buying a new type of purifier instead of spending on recurring costSustainability concern : No resale or reuse value

Satisfaction:Quality of waterAesthetics

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Preferences: Fast purificationWall mounting is preferredHassel free in cleaning & maintaining Lower recurring cost Storage is not a major concern for online filtration

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Aqua guardOnlineRs 70003 yrs old

Wall mountedRecurring cost – Rs 1000 per yr

Purchase criteriaFriends advice Method of PurificationFast purificationSpace

Current concerns: Have to externally fit a tube from the outlet to direct purified water to earthen pot

Satisfaction:Quality of waterFast purification process

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Preferences: Water purification quality and featuresWall mounting is preferredHassel free in cleaning & maintainingStorage is not a major concernLow recurring cost

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Assured pure waterFast Purification

Compact and space saving deviceEasy to clean

Less recurring Cost

Space

Brand

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Brief generation

Analysis

Initial concepts

Target group

Synthesis

User survey

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A water purifier is no more a mysteryPeople know its types and choose purification method according to their requirement

User concernsFaster response by the deviceCompact & hassle free

Aspired aesthetics+ Economic product

High aesthetic value Higher possibility of purchase=Basic

functionality

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Brief generation

Analysis

Initial concepts

Target group

Synthesis

User survey

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Design briefEssential FeaturesBasic functionality

Online purification without storageWater flushing off featureWater dispensing knobWall mountedFlexible tube for inlet and outlet



functionality

PHASE 2 – CONCEPTS

PHASE 3 – DRAWINGS

PHASE 4 – PROTOTOTYPE

FINAL PRODUCT

professional design project · design of a membrane based domestic water purifier msme name ......

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