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Professional Designs Dynamic Reporting Responsive Customer Service

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Page 1: Professional Designs Dynamic Reporting Responsive Customer ...s3.amazonaws.com/AWSProd/sites/ACKit/2016-docs/web... · • Modern, responsive website with more design options •

Professional Designs

Dynamic Reporting

Responsive Customer Service

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Sleek New Designs, Enhanced Features and Reporting—Plus Top-Notch Customer Service

What is Ruud WebSuite?

Whether your contractors are looking to upgrade their online marketing presence, create a stylish website, or generate more leads, the Ruud WebSuite makes it easy and affordable. From hands-on, website-savvy contractors to online beginners, our expert web team is ready to help contractors at any experience level.

Why Ruud WebSuite?

With three competitively priced website packages, customization, and customer support, your contractors have everything they need to get started. People search online for everything, including HVAC contractors. Designed to reach these customers, WebSuite delivers a modern, responsive website that’s:

highly visible To search engines and their chosen audience

professionally designed To attract and keep visitors with a variety of sharp-looking design templates

hvac-content ready Frequently updated text, product images, and graphics from Ruud

includes custom updates Allowing site owner to add or change their own content

flexible setup options Let them Bring Your Own Domain (BYOD), keep or replace their current site, or pick a new domain name

heavily discounted Pricing bundles can save them thousands over web design firms

How Can WebSuite Help Distributors?

• Build customer loyalty—Helps you establish stronger relationships with contractors, by partnering with Ruud to offer them better online business tools to support their busniess needs.

• Change the conversation—Moves discussions away from equipment or discounts to “How’s your business going? How can we help you grow?

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Which Package is Right for Your Contractor?

From basic to advanced—we designed three versatile website packages to match the needs of every contractor:

New WebSuite Contractor Site Design Options

Each package offers contractors a choice of several modern, responsive design templates, which can be easily viewed on a mobile or tablet device. Plus, they can customize each with colors, copy, images, and more based on the package they choose.

No matter which package fits their business best, our team is here to support your contractors and make sure they have everything needed to succeed.

design options

2 Core Package - $50/Month

POLISHED PRO STEADY SCROLLEVEN KEEL

Choose from three (3) responsive website designs

Ideal for small- to medium-sized contractor businesses that haven’t upgraded their web presence in 4 or more years. It’s the best value if contractors elect to “Bring Their Own Domain” (i.e. www.TheirName.com)—replacing their current site without the large expense.

• Modern, responsive website with more design options

• Customizable, unlimited pages, and a unique domain name

• Expert team promotion on Google, Yelp, Bing & other engines

• $100 setup fee ($0 for Pro Partners)

Choose from two responsive website designs

Great for contractors working with a limited budget, just starting to offer Ruud products, or not ready to switch their current online efforts.

• Modern website that looks great on all devices

• Customizable copy, colors, and images to fit company’s branding

design options

1 Base Package - $7/Month

MODERN FLOW TWENTY FIRST

$0cost for ruud pro partners

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design options

3 Package - $400/Month with 2-lead Guarantee*

CLEAN CO

STEADY SCROLL

TRUE BLUE

EVEN KEEL

CLEAN SLATE

POLISHED PRO

JOVIAL

LUMINOUS

Choose from all of the Core Package options, plus five (5) additional responsive website designs

The perfect choice for contractors ready to start tracking leads and new business from their website by performing local marketing best practices. At this level, we track their leads through call recording, so they see new leads coming from their site— and we guarantee 2 leads per month.*

*If they do not get 2 leads in a given month, they will not be charged for that month.

• Modern responsive website with a unique domain name

• Expert team promoting their local listing on all major search engines

• Additional lead tracking and analytics tracking

• Team working to generate leads for their business with a 2-lead guarantee*

• $500 set up fee ($0 for Pro Partners)

• First 4 months are free, then $400 per month

guaranteed2leads

per month

Did You Know?

40% of people abandon a website that takes more than 3 seconds to load

88% of people trust online reviews as much as personal

recommendations

88% of searchers use mobile phones to find local businesses

according to Google

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The New WebSuite Marketplace

Regardless of the markets your contractors serve, their level of marketing support, or knowledge of the web, we believe their marketing strategy should be as unique as their business. The WebSuite Marketplace is a portal that allows us to provide the industry’s best integrated tools, services, and support—all to help any contractor succeed. Contractors can access the Marketplace by going to their Dashboard and clicking the “Marketplace” link in the menu on the left side of the screen.

The New WebSuite Dashboard

Available from your MyRuud Account, the Dashboard is a system for tracking all activity for your contractors enrolled in WebSuite. It provides you with information on actions, leads, website traffic stats, users, and billing.

Once contractors setup a website, they can easily access their own personalized dashboard by logging into MyRuud.com and going to the WebSuite page under the Marketing menu. Here, they can log in, adjust account preferences, and view detailed information on their website performance.

How Dashboard Delivers Business Insights:

• Watch marketing stats to see who’s racking up leads and if they are buying equipment from you

• Track billing needs for WebSuite

• See how a contractor is progressing over time

• Learn how you can help improve a contractor’s business

*Note that lead and action notifications are only displayed for the LEADGen package.

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Why should contractor’s pick WebSuite over other options?

Our expert web team offers unmatched knowledge of the industry and the online landscape with dedicated support. For example, when Ruud introduces new logos, product imagery, or special promotions, everything is automatically synced—so their site is always up to date. When you compare fees, hiring a web designer can cost several thousand dollars for a single website build— not to mention recurring for charges hosting, security, maintenance contracts, and required updates for compatibility across browsers and devices.

Ruud WebSuite takes all the upfront costs of a great, modern website out of the way. Our team is always there to answer questions and ensure websites are up-to-date, secure, and performing at their best. If contractors don’t have the luxury of a dedicated in-house web team, WebSuite offers them a great value and resource.

What does this cost?

Base Package—$7 per month; $0 for ProPartners

Core Package—$50 per month/$100 one-time setup fee - $0 setup fee for Pro Partners

LEADGen Package—$400 per month/$500 one-time setup fee - $0 setup fee for Pro Partners. First 4 months are free! Package also includes a 2-lead guarantee - If contractors do not get at least 2 leads in a given month, they will not be charged the monthly fee for that month.

Where can I get more information about this program?

All program information and links to sign up for a website are available on MyRuud.com. You can access this information by going to the Marketing menu and clicking the WebSuite link under the Programs category.

FAQs

What is Bring Your Own Domain (BYOD)?

Bring Your Own Domain means contractors don’t have to give up their current web address to get a new website! On sign up, they tell us the domain name they want us to use and we’ll set up the website on the same domain they currently use. This option is not available at the Base level.

What if contractors like the look of their existing website?

There is an option within the Core and LEADGen 2.0 packages to do a design swap. This means we will use the look of their current website instead of the predesigned templates. There is a one-time $2,000 setup fee to use this feature. Please note that competing brand logos will not be displayed.

What the contractor already has a website?

That’s ok! WebSuite can be run as a standalone site that operates on it’s own, OR it can be run as their main website.

What is the WebSuite Marketplace?

The online marketing world is constantly changing. The Marketplace offers a la carte options and best-in-class tools to enhance their online presence and improve marketing abilities. For example, they can purchase additional tracking phone numbers to measure the number of phone calls coming from a local newspaper ad.