professional digital portfolio 2012. global economy increased competition thomas l. friedman: the...
TRANSCRIPT
Global Economy
• Increased competition• Thomas L. Friedman: The World
is Flat– A job that can become routine will be
outsourced or automated.– What will make you competitive in
the modern world?
The Seven Survival Skills1. Critical Thinking & Problem-Solving
2. Learn to ask really good questions
3. Oral and Written Communication
– Persuasive
– Writing with a voice
4. Collaboration
5. Agility & Adaptability
6. Initiative & Entrepreneurialism
7. Curiosity & Imagination
File Management
• Create a folder on your flash drive (back it up inside your “My Documents” folder)– Name the folder: LastNameDigitalPortfolio
(include your first initial if necessary) – For Example: MaherDigitalPortfolio Do NOT
include spaces in your folder name– You will save all of your html files to this
local root folder• Inside your Portfolio folder create two
additional folders:– Images– Documents
• All documents will be moved to or saved in this folder
*Be sure to define your site properly*Be sure that all of your HTMl files, stylesheets,
documents, images,and projects are saved in your Digital Portfolio folder (Ex. MaherDigitalPorfolio)
Home Page
• Focus on the content• Your Home Page should introduce the
following clearly and concisely:– what’s on your site– where to find it– how to contact you– why they should explore furtherEverything else is subordinate to these four
tasks.
• As a general rule your homepage should look slightly different than the rest of your site.
Home Page
• Don’t tell them – tell them what you’re going to tell them
• Don’t write too much. • Decide what you want people to
do – identify two actions and focus on them.
Common Objectives
• grab your attention• stir your emotions• build your interest• get you involved• develop your appetite• establish credibility and trust• persuade you to take action
Be Aware
• Most people don’t read websites – they scan them
• Search engines can’t read pictures; they read words
Avoid:
If you want an effective, search engine friendly website, things to stay away from include:
1. Intros designed in Flash, the animation technology for websites.
2. Revolving globes, bevelled line separators and animated mail boxes.
3. Too many pop-up or pop-under boxes. 4. Autoplay music. Let your customer choose to
play music if offering it strengthens your message.
5. Free hit counters saying "you’re the 27th visitor" – big deal.
6. Date and time stamps, unless you update your website daily or weekly.
7. Busy backgrounds.
Focus on
• your core content• easy navigation• interactivity • promoting your site to your
target audience
Plan Your Site
• Research• Flow Chart
– Paper– Word– Inspiration
• Story Board (sketch) of your home page– Paper– Fireworks
Digital Portfolio
Your Digital Portfolio folder should be named:
LastNameDigitalPortfolioEx. KMaherDigitalPortfolio
Be sure:•your site is properly defined•all of your images, documents, and files are stored in your portfolio folder