Validated by the Syllabus Advisory Council (SAC)

Professional Diploma inMobile MarketingFULL TIME · PART TIME · ONLINE

Professional Diploma in Mobile Marketing

Content

Welcome

Course overview

Course content

How is the course delivered?

Course assessment

Qualifications Roadmap

Subject Matter Experts

Syllabus Advisory Council

Past students

Welcome

Mobile marketing is evolving rapidly…... and has become an integral part of the digital marketing strategy for many companies.

Digital Marketing Institute programmes deliver the framework and tools needed to meet the challenges of our economy today - and tomorrow.

Learn how to create and implement mobile strategies to help transform your career and company with some of the industry’s leading mobile marketing experts

The Digital Marketing Institute is the world’s leading

professional institute in the field of Digital Marketing.

Working closely with expert-practitioners, the

Institute promotes best current practice, theory and

applied skills in Digital Marketing for individuals and

organisations.

Meet and exceed your mobile marketing goals through application of the latest methods, techniques and tools which will help improve your organisation’s mobile marketing and brand building efforts.

Who is this course for?

The Professional Diploma in Mobile Marketing is suitable for individuals who are responsible for the planning, execution or measurement of mobile marketing campaigns - mobile marketing specialists, mobile advertising executives, or anyone who would like to pursue a career or enhance their marketing knowledge base in this area. The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with mobile marketing within the overall digital marketing domain.

What can you expect?

Through dynamic lectures, case studies and practical exercises, participants will learn the latest methods, techniques and tools for improving their organisation’s mobile marketing and brand building efforts.

What will you learn?

The Digital Marketing Institute’s panel of Subject Matter Experts has specifically structured the syllabus to focus on current trends and best practices in Mobile Marketing. As well as producing innovative and creative Mobile strategies, participants will also learn how to leverage these strategies to gain competitive advantage for both their business and their career.

Course Overview

The Professional Diploma in Mobile Marketing focuses on the planning, implementation and measurement of your Mobile Marketing Strategy.

There are ten modules in the course:

Module 1 Introduction to Mobile Marketing

Module 2 Mobile Messaging

Module 3 Mobile Sitess

Module 4 Mobile Apps

Module 5 Mobile Advertising

Module 6 Mobile Video

Module 7 Mobile Games Marketing

Module 8 Mobile Commerce

Module 9 Cross Channel

Module 10 Strategy & Planning

Course Content

MODULE 1

Introduction to Mobile Marketing

The Introduction to Mobile Marketing module enables course participants to appreciate the unique power and connectivity associated with mobile marketing, and the compelling opportunity to engage and transact with their target audience in a relevant and meaningful way, based on the context, the device they have, where they are located, their unique needs created by mobility and how they are socially engaged on the move.

MODULE 2

Mobile Messaging

The Mobile Messaging module helps participants learn about the significant marketing opportunities afforded by mobile.

The module teaches students about short message service (SMS) technology, and to appreciate how push messaging functions as part of an active mobile marketing engagement.

Participants will learn about short codes and keywords, and be given an understanding of how a mobile marketing campaign is developed, operated and optimised.

MODULE 3

Mobile Sites

The Mobile Sites module helps participants learn about the different options, tools, technologies, and the opportunities afforded by websites that are deployed through mobile.

Participants will learn about mobile optimised websites, and appreciate what these websites are trying to achieve for the consumer. They will recognise features, as well as advantages and limitations of mobile optimised websites in terms of: device optimisation with regard to screen size, legibility, scrolling, zooming, navigation, and interface features.

Participants will carry out a range of exercises to reinforce their learning and skills.

MODULE 4

Mobile Apps

On the Mobile Apps module participants will learn about all key aspects of mobile app technology: what they are, when they use them, how apps are developed, as well as learning about important current market trends.

Participants will recognise that app development is predicated on a specific utility need or requirement and that the best apps offer a precise value to the consumer. Participants will be able to distinguish between native apps, web apps, and hybrid apps.

They will recognise the features and benefits of native app development (Android, iOS, Windows Mobile), web apps, which are based around internet technology, and hybrid apps, which are based on a combination of both.

MODULE 5

Mobile Advertising

The Mobile Advertising module centres upon the idea of mobile advertising as a one-on-one marketing exchange with the consumer, offering unique opportunities and advantages for marketers.

Participants will learn about the different advertising channels that are available to advertisers including: SMS advertising, mobile website advertising, in-app advertising, in-game advertising, and mobile search advertising, as well as a range of different mobile coupon advertising channels.

Participants will recognise a range of different mobile advertising layouts and appreciate how different formats are used for smartphones and tablets.

MODULE 6

Mobile Video

The Mobile Video module helps participants learn about the mobile video ecosystem, and how this provides a basis for delivering mobile marketing messages to consumers around the world.

Participants learn about Content Delivery Networks (CDN), and understand how these networks allow video campaigns and marketing messages to be delivered to smartphones and tablets using a range of formats.

Participants will learn about current trends in mobile video and be aware of mobile video consumption statistics.

MODULE 7

Mobile Games Marketing

The Mobile Games Marketing module considers how mobile gaming offers significant opportunities for targeted marketing to specific audience groups.

Participants are provided with statistical evidence on mobile games consumption, and will be taught to recognise how marketing through the medium of games offers significant advantages. Participants will be able to conduct audience analysis of different types of mobile gamers, and segment different gamer personas.

Participants will learn about the technology behind mobile games and recognise well-known publishers and developers.

MODULE 8

Mobile Commerce

The Mobile Commerce module helps students learn about the networks, systems and consumer behaviours that make up the mCommerce ecosystem.

In the module, participants are provided with updates and insights on global mCommerce statistics and trends. Participants will learn about the main market players, both portals and system providers, and learn how mCommerce operates in terms of mCommerce websites, mWallets, mPayments, mCoupons, and mVouchers.

Participants will be able to access different analytics and measurement tools and conduct standard reporting in order to enhance and improve their mCommerce strategy.

MODULE 9

Cross-Channel

The Cross-Channel module is concerned with how the narrative and customer story for conveying brand, product and service marketing messages will be built across multiple digital marketing channels through different digital devices, and based on various mobile marketing platforms.

In the module, participants learn how to plan the customer journey, from the search and inquiry stage, through to product selection and purchase.Participants will be able to set a

MODULE 10

Strategy and Planning

The Strategy and Planning module brings together all the strands of the Professional Diploma in Mobile Marketing, teaching participants to create a structured and well-considered, coherent Mobile Marketing plan.

The Strategy and Planning module provides participants with the skills to create a formal Mobile Marketing plan for their organisation that will allow participants to implement a successful and effective mobile marketing strategy.

Course Delivery

Supporting your online learning journey...The Professional Diploma in Mobile Marketing is available to study online via the Digital Marketing Institute’s dynamic online learning environment, known as the Class Network.

How we can guide you through your online learning journey:

Access HD video lectures with accompanying downloadable course material.

Access resources to help you with your studies including self-directed practical exercises and recommended reading.

Your Programme Manager is available to support you during your study and assist with any administrative related queries you may have.

Discussion forums, to interact with fellow students and a tutor with an expertise in digital skills and practices.

The Class Network also contains information on the exam, which you must complete successfully to achieve certification.

The Class Network can be accessed 24/7 through your desktop or mobile device.

Certification for the Professional Diploma in Mobile Marketing is achieved by the successful completion of a computer based examination. The exam is designed to measure individuals’ knowledge and mobile marketing proficiency following their completion of the programme.

The 3 hour exam consists of a range of question formats including multiple choice and hot spot questions. There are no text based/written answers.

DMI partners with the Pearson Vue global network of test centres to deliver our exams in a quality examination environment.

Pearson Vue have over 5,200 test centres in 180 countries making the DMI exams internationally accessible

Course Assessment

Professional Diploma

Digital MarketingDigital Selling

SpecialistDiploma

Search Marketing Social Media Marketing

Mobile Marketing Digital Strategy & Planning

PostgraduateDiploma

Digital Marketing

Masters

Digital Marketing

QualificationsRoadmap

The Digital Marketing Institute provides a Qualifications Roadmap through which students can progress, gaining a greater depth of skills as you advance through the courses.

The roadmap below displays the progression of qualifications, allowingyou to identify your position within the Digital Marketing education path.

Subject MatterExperts

The course will introduce you to the most important and transformative aspects of mobile marketing, delivered by the industry’s leading practitioners.

All of your lecturers are specialist professionals in the digital marketing sector, running and delivering online marketing campaigns, using the latest tools and techniques on a daily basis.

They help to create and validate our modules as well as teach them, so your lectures will be based on our formalised syllabus of learning overlayed with their real life experiences, examples and case studies.

The course made the whole digital realm seem less complicated and actually very easy to navigate given the right tools. Conor O’Sullivan

The Syllabus Advisory Council, representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute course content.

By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers.

The Syllabus Advisory Council works with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage. The Council ensures that our courses are developed in alignment with the digital economy’s most in-demand digital needs and skillsets.

Syllabus Advisory Council

The Syllabus Advisory Council includes experts from;

Certification

The Digital Marketing Institute is the global certification body for Digital Marketing education.

Our syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and our practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification.

Digital Marketing Institute courses are also available to study through our network of Global Partners. Exclusively selected and trained by the Digital Marketing Institute, our Global Partners are licensed to deliver our educational courses in locations across Europe, Asia, Africa and Latin America.

For details of your nearest classroom location, please visit digitalmarketinginstitute.com

Global partners

Our students are thrivingPast students of Digital Marketing Institute courses have worked with some of the world’s leading brands and companies

For more information or to register for a course please contact us

353 (1) 531 1200info@digitalmarketinginstitute.comwww.digitalmarketinginstitute.com