Professional eMarketer

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MODULE 01 : LESSON 01

Introduction to eMarketing

WHAT ISE-MARKETING?

Presented by Susantha Herath PGD in Marketing (KLN), PGD in IT (UK)

An Overview

E-Marketing stands for “Electronic Marketing”

E-Marketing and Digital Marketing are synonyms.

Online / Internet Marketing also referred for the same or as a subset of Digital Marketing

Adopt technology into marketing practices Internet and related technologies created

opportunities for marketing

Definitions

E-Marketing (Electronic Marketing) is also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. It not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers and achieve marketing objectives.

Definitions Cont.…

There are many definitions for eMarketing. But most importantly it is not only limited to sell something on the internet, or advertising on the internet. It is about both and many other activities and objectives related with information and communication technology (ICT). Some definitions of the web are narrow down to a particular objective and it is wrong. Selling or advertising online is only one objective of many in digital marketing.

Difference Between E-Business, E-Commerce and E-Marketing

A simple model of relationships

E-Business

E-Marketing

E-Commerce

Difference Between E-Business, E-Commerce and E-Marketing

E-Business is the most broader concept. It includes all business activities handling through digital system (online ERP system). (E.g. eBay, Amazon, IBM)

Difference Between E-Business, E-Commerce and E-Marketing

E-Commerce is a sub-system of e-business. Mainly referred to selling online and handling transactions over the internet. E-Commerce websites generally have a payment gateway and shopping cart system.

E.g. Reebok.com, myownbike.de, kipling.com.br, spyder.com, discover.store.sony.com

Difference Between E-Business, E-Commerce and E-Marketing

E-Marketing is a subset of e-business and supportive part to e-commerce as well. Because marketing is not only about selling.

Difference Between E-Business, E-Commerce and E-Marketing

E-Marketing Mainly involves in digital promotional activities such as advertising online, email marketing campaigns, etc.

Branding, customer and public relationship management, market penetration and some other objectives of e-marketing.

E-Marketing is already the main proposition of marketing plan. Traditional business moving towards e-business and e-marketing is must for survival in the highly competitive online environment.

Next…

In the next lesson we will be discussing about the evolution of the internet and online marketing.

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