professional perceptions digital and face-to-face impressions amy oberts & aaron von qualen
TRANSCRIPT
PROFESSIONALPERCEPTIONS
Digital and Face-to-Face Impressions
Amy Oberts & Aaron Von Qualen
#thedress
A Guiding Principal: Perception is Reality
A Guiding Principal: Perception is Reality
Facts
Story
Perception
Facts = Written Correspondence, Web Profiles, etc.
Stories = Personal Interactions
The Formula
Digital Netiquette+Personal Networking =
Professional Perceptions of YOU and Your Brand Promise
The rules of etiquette that apply when communicating over computer networks, especially the Internet
Digital Netiquette
Your Online “Voice”
Tip#1:
It is betterto betoo formal than risk being perceived as too casual.
In 2015, An Email Message =
A Formal Letter A Text Message =
An Email from 10 years ago A Snapchat =
Nothing Professionally-Related
Your Online “Look”
Tip#2:
Consistency across social networks and sites will build your brand and gain recognition.
The Components Your Profile Pic =
You (…but not too personal)
Your Bio =Your strengths, professional goals, and aspirations
Your Content =Exceptional (and applicable) examples of your “brand promise”
Your Online “PLN”
The Tools:LinkedIn
Web presence About.m
e
Your Personal Learning Network Versatile and dynamic
You Your Bio =
Your Your Content =
The ability to establish a meaningful connection within a brief time allotment by identifying one or more commonalities
Personal Networking
It’s About Outcomes
Tip#1:
Have a specific goal for the experience, and be willing to adapt as the situation allows.
Strategic Socializing Know Your Purpose
Be ready to articulate whatyou do and why.
Know the Event ClimateDetermine the atmosphere inadvance and prepare accordingly.
Know the StakesWhat are the possibilities?
It’s About Timing
Tip#2:
Recognize the three stages of a brief networking opportunity.
Read the Moment Minute 1
Assess and respond Minutes 2 - 4
Discover the commonalities Minute 5
Intentionally “close” the exchange
It’s About Authenticity
Tip#3:
Take a genuine approach.
Be Your “BEST” Self Attentive
Awareness of social cues Build Trust
Relationship-building Complimentary
Mutually beneficial