professionals bonifant presentation
DESCRIPTION
Overview of Project marketingTRANSCRIPT
Welcome to the
Bonifant Group
Project Marketing
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What is Project Marketing?Multiple sole agency on quantity of stockMarketing not just sellingAll about “moving” propertyQuantity sales – one vendorLucrativeOnce recipe in place trouble free
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Everything will move – given time !!
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History Bonifant GroupPRD – Project Research & DevelopmentUnitsLandHousing and landDevelopers require marketing solutionPrepared to pay
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Quantity of property looking for quantity of peopleWhat property?Where do we find it?Work along side consultantsArchitects, Engineers, LawyersResearch
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Source from amalgamations eg H2OOlder property in development areasLiaison with surveyors/architectsKeep eye out for council announcementsRezoning by councilOn sell opportunist developer stock – but beware of greed (Nirvana)
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Heaps of work, but no planning
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Feasibilities (Bernard Salt research)Be aware of what is sellingWhat is future demand?Build data base of DevelopersPricing is an “art” Price sensitivity (Objectivity)Traps of selling too dear and then having to sell new stock at “silly” levels
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Grand Product! – but are there 150 Purchasers? ?
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FeasibilityEnsure capacity for the market to consumeEstablish priceOff the plan ?Correct Staff – can they sell?Where is the market ?
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Put yourself into the position to be “in the chair”
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Presentations to DevelopersFull programmeRequest input at earliest planning stageContract preparationStaffing requirements – profilesTestimonialsFees – sales, marketing, advertising, promotionThere at the start to the finish
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Risky Business – Cover all bases with fees
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FeesConsulting not sales feesCommission for sellingIncentive bonuses expense, revenueAdvances (non refundable)Off plan commissions early paymentQld Fee around 5.7% incl advertising
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PlanningWell mapped out strategy – timing – Off the plan ?Rate of SaleWhen will project complete ?Fixed price contract – constructionPlan for price increases
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BrochureFact SheetsSignageAgent / Client functionsData baseInternetPublic Relations - newspaper
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Properly equipped Sales Office !
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Location looking smartOpen maximum hoursCorrect signage Two stage office – display unit/homeEasily accessibleVisible Ease of Parking
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Source of Purchasers On site visitorsConventional Real Estate AgentsLead providersSpecialist Marketing CompaniesData base MarketInternet Market
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Imagination – Dress up your site
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Smart state - keep pristine Smart display officeCrisp landscapingEntry StatementDisplay furnitureModelLighting
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Staff6 days /weekRelief supportGood communication with developerRegistration of all trafficBonus for being there “at the end”
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Be prepared for the unexpected
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PromotionAdvertisingBudgetingPublic RelationsKeeping your market informedAre there needs for incentive ? ie guaranteed rent and/or finance
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Don’t give up – keep mowing!
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Unlike general real estateIn for the long haulStatement “there at the beginning – there at the end” – developer popularVary advertising and promotionMotivate staffIncentive to all sales and marketers
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Project Marketing is less competeitiveGreatest competitor is the developerGood financial resultsBonifant Group experience:Single sale $54.5 milBest year $400 milRoom for more Professional involvement
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Contented Marketer – Contented Developer