professor of marketing and department head ph.d. university of washington mba washington state...
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Professor of Marketing and Department HeadPh.D. University of WashingtonMBA Washington State UniversityM.Sc. and B.Sc. University of Canterbury, Christchurch, New Zealand
赵永甫 教授
Area of ExpertiseConsumer Behavior, Global Marketing, Global Business and Business Ethics.
赵永甫 教授
Dr. Chao received a Fulbright Scholarship grant to teach and conduct research in China. While a Fulbright Scholar, he was invited to lecture at various universities in China. He has also taught in Austria, Denmark, Taiwan and Hong Kong.
赵永甫 教授
His research has been published in leading journals in Marketing and International Business including Journal of Consumer Research, Journal of Business Research, Journal of Advertising, Journal of Advertising Research, Journal of International Business Studies, International Marketing Review, Management International Review, Journal of Business Ethics, among others. He is currently on the Editorial Review Board of International Marketing Review. He has co-edited a Special Issue on International Marketing in Asia Pacific Region for the journal. Other works have been presented and published in numerous national and international conferences. In addition, he has also served as Track Chairs at various national and international conferences.
赵永甫 教授
Paul Chao, Gerhard Wührer and Thoman Werani (2005), “Celebrity and Foreign Brand Name as Moderators of Country-of-Origin Effects,” International Journal of Advertising, 24 (2), 173-192.
Selected Publications:
Paul Anderson and Paul Chao (2003), “Country-of-Origin Effects on Global Industrial Sourcing: Toward an Integrated Framework,” Management International Review, 43 (4), 339-60.
Paul Sauer and Paul Chao (2003), “Cross-national Differences in Workplace Computer Use Ethics: US and China,” in Rights, Relationships, & responsibilities: Business Ethics And Social Impact Management, Vol. 1, eds. O.C. Ferrel, Sheb L. True and Lou E. Pelton, Kennesaw State University Press, 255-64.
Stephen Jakubowski, Paul Chao, S.K. Huh and S. Maheshwan (2002), “A Cross Country Comparison of the Codes of Professional Conducts of Certified/Chartered Accountants,” Journal of Business Ethics, Vol. 25, January, 111-29.
赵永甫 教授
演讲主题：
消费者行为研究和应用 :跨国际和跨文化的面面观
消费者行为研究和应用 :跨国际和跨文化的面面观