For our Demographics of our target audience we interviewed one of our French teachers, Mrs Bibby, who matches our social class of A/B and is a 35+ female.

During the interview, we asked Mrs Bibby of her interests, opinions and attitudes on different subjects related to media. We discussed her opinions on TV, music and movies other than the Thriller/Murder Mystery genre in order to gather information for our primary target audience's Psychographics, and what they may like/dislike within our film opening.

Music -

Mrs Bibby tends to enjoy most music styles, however, particularly likes Soul and Motown music.

Within films, Mrs Bibby generally likes to hear musi that empashizes the mood of the film, for example, in the recent niche film of ‘Northern Soul’ they obviously used Northern Soul music, and at certain points changed the tone of the film using different songs. She also enjoys the classic ‘Jaws’ music as it indicates danger. This is helpful to us as we know that within Thrillers (such as jaws) our primary target audience enjoys punchy, loud and catchy, non-diagetic music.

However her dislikes are more mainstream modern/pop music such as Katy Perry and Rhianna.

Movies -

Mrs Bibby’s favourite types of film are typically rom-coms, however, she does enjoy both Thrillers and Murder Mysteries every so often. Although, in this case, our chosen genres aren’t our primary target audience’s favourite type of film to watch, our interviewee revealed that she prefers watching Thrillers/Murder Mysteries in a cinema, rather than buying and watching the DVD at home. A genre that does not particularly interest him is horror. This is mainly as this genre typically includes film that contains an “unnecessary amount of gore”. We will have to bare this in mind when creating our film opening as Thrillers especially can contain a lot of gore, and therefore may put off our target audience.

TV –

Mrs Bibby enjoys TV shows that include Mystery, such as the current TV series of ‘The Missing’. This is because she enjoys having to solve the problem at hand within the program and the suspense that is created. This is useful information as we now know that our ‘Murder Mystery’ element will appeal to our target audience. Mrs Bibby said that she also empathises with the family within ‘The Missing’ – this is also useful information as we know that many women over 35 will have children. She also enjoys shows that are based on people’s lives such as the recent series of ‘Cilla’ as these types of shows allows her to ‘escape’ from her own life. However, Mrs Bibby does not enjoy TV shows that are political Thrillers such as Homeland as she believes they are too complex and multi-faceted.

Mrs Bibby also likes reading and watching the news, and enjoys running frequently to pass the time.

To market my film, I believe it would be wise to advertise after Mystery/Entertainment/Historical Drama TV series that are typically shown late in the evening. This is mainly because these are programs that my primary target audience enjoy, but also because they are up later in the evening than young children (who aren’t within our target audience). I could also show advertisements within newspapers. This is not only because within my interview Mrs Bibby stated that she enjoyed reading the paper, but the newspaper is a typical form of entertainment for people within the A/B social class and also people who are above the age of 35.

I would choose for this movie to be released during a major holiday – preferably summer. This is because at Christmas there are usually a number of new children’s films and many people over the age of 35 tend to have children, meaning they would more likely go to see them instead. If this film is released during the summer, it also mean that our target audience is more likely to have time off work, having free time to go to the cinema. I would target my primary demographic through using known iconography from Thriller and Murder Mystery genres as well as using modern techniques to include younger viewers and yet again widen our potential audience.