profile for evsp2

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Los Alamos CountyNew Mexico

Community Profile

Prepared by the Los Alamos Commerce & Development Corporation

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CONTENTS

Introduction …………………

Location ……………………..

History ……………………….

Climate ……………………...

Population …………………..

Housing ……………………..

Income ………………………

Employment/Labor ………...

Business Community ………

Workforce Readiness ……..

Employers …………………..

Education …………………...

Recreation …………………..

Healthcare …………………..

Cost of Living ……………….

Government ………………...

Transportation ……………...

Space ………………………..

Utilities ………………………

Incentives …………………..

Contacts …………………….

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Rev 82299

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About Los Alamos County

Los Alamos, New Mexico is a small, mountain community of 18,000 people that possesses a world-wide reputation for scientific and technological achievement. Los Alamos community life features small-town living with friendly neighbors, low crime, and an excellent school system.

Location

Los Alamos is located in North Central New Mexico, about 90 miles north of Albuquerque, 35 miles from Santa Fe, and 55 miles from Taos.

History

Ancestors of present day Native American tribes commonly referred to as “Anasazi” built communities and inhabited the area between A.D. 1150 and the 16th century. Anasazi ruins are found throughout the County, most notably at Bandelier National Monument. In 1918, the Los Alamos Ranch School was established as a prep school that combined academic study with outdoor experience. Many historic structures and trails remain from the Ranch School era. The school operated for 25 years until the onset of the Manhattan Project. In 1943, the Project was initiated and culminated in development of the first atomic weapon in 1945. This project evolved into establishment of the Los Alamos National Laboratory.

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Over the years LANL has become one of the largest multidisciplinary, multiprogram research institutions in the world. LANL has developed top drawer capabilities in areas such as supercomputing, information management, advanced materials, sensor technologies, biosciences, earth/environmental sciences, and others.

Climate

At 7200 feet altitude,Los Alamos is “big pine” country. We have a mild, four season climate. Summers have moderately warm days and cool nights. Afternoon temperatures are in the 70s and 80s and infrequently reach 90 degrees. The relatively thin air, light winds, clear skies, and dry atmosphere cause nighttime temperatures to drop to the 50s even after the warmest day. Winters are typically short with many mild, sunny days. There is typically just enough snow in the winter to support the local ski area. The annual maximum average temperature is 70 degrees and the average minimum is 42. We are renowned for sunny days and blue skies.

Population

Los Alamos has experienced low population growth because we are surrounded by National Forest, National Park, Pueblo, and other Federal lands.

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Addition of housing units in recent years has been offset by a trend toward smaller household sizes.

Housing

The housing market is Northern New Mexico is truly regional. There are housing options to serve a broad range of interests. Newly available lands and redevelopment potential in Los Alamos is enabling a potential increase in housing availability.

Low property taxes are a plus for the New Mexico resident. Real property taxes are the 49th lowest among the 50 states and there is no residence personal property tax.

Income

Los Alamos is an affluent community owing to the concentration of highly skilled occupations in the County. The estimated per capita income was $50,223 in 2009 which was 160% of the national average. Median household income was $104,813 (187% of national average). Poverty is practically nonexistent here.

Employment/Labor

Los Alamos possesses a highly trained and educated work force. The primary employer is the Los Alamos National Laboratory, an internationally renowned research institution that directly employs about 9000 scientists, engineers, technicians, and professionals. In addition, there are

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many national companies with a presence in Los Alamos. There are a significant number of technology firms in Los Alamos engaged in software development, technology development, and engineering services activities that draw upon this established technology workforce. The Laboratory’s liberal retirement policies (retirements as early as 50 years of age) and availability of extended entrepreneurial leave for its staff provide local technology businesses with additional access to highly skilled talent.

The workforce serving Los Alamos is very much regional. In recent years, nearly half of our workforce lives in neighboring counties and the total number of people employed in Los Alamos has exceeded the County’s population. Los Alamos is a major job generating center in Northern New Mexico.

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Business Community

As might be expected given proximity to LANL, there is a growing segment of technology oriented businesses in Los Alamos and the region. In Los Alamos alone, there are dozens technology and technical services companies.

A broad variety of retail and service businesses are resident in Los Alamos County. Analysis of demographics and retail spending patterns indicate that the primary opportunities for new retail are in the “shopper’s goods” segment.

Work Force Readiness

The workforce in Los Alamos is highly educated. The portion of the workforce that resides in Los Alamos boasts an average of fifteen years of education completed. Eighty percent of the population over 25 years of age are college educated and 29% possess a graduate degree. Educational attainment is also high in the entire region from which Los Alamos draws its workforce. The average education completed is thirteen years. Thirty percent of the region’s workers possess a college degree and 15% possess a graduate degree.

Employers

The largest employers in Los Alamos include Los Alamos National Security, LLC (LANS) which operates LANL, SOC Los Alamos, Los Alamos County, Los Alamos Public Schools, Los Alamos Medical Center, and Los Alamos National Bank.

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Education

The educational system is top-notch. Offspring magazine rated the Los Alamos Public School system as the #1 public school system in the Southwestern US states. Annually, over 80% of Los Alamos High School graduates go on to four year colleges. SAT scores have historically exceeded national averages by more than 30%.

There are five higher education institutions located within 40 miles of Los Alamos County. Technical and manufacturing training programs are available. The University of New Mexico-Los Alamos (UNM-LA) campus provides computing, engineering, and technology coursework in support of local businesses and the National Laboratory. Tailored technical training for specialized technical fields is available through UNM-LA, Northern New Mexico College in Espanola, and Santa Fe Community College. Small business training is available through the UNM-LA Small Business Development Center. Undergraduate and Advanced academic degree programs are offered through the UNM-LA, Northern New Mexico College, the University of Phoenix (Santa Fe classes), St. Johns College in Santa Fe, and the main campus of University of New Mexico in Albuquerque.

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Recreation

Recreational and cultural opportunities and social interactions go hand-in-hand in Los Alamos. Los Alamos is home to Pajarito Ski Mountain, a top-notch aquatic facility, a scenic, high altitude golf course, a community skating rink, an urban trail system that connects to adjacent National Forest trails, and is adjacent to Bandelier National Monument, the Valles Caldera National Preserve, and the Jemez National Recreation Area. Local theater, light opera, arts, and concert groups maintain an active calendar of events. There are also a large number of active clubs, service organizations, sports leagues, and religious communities.

Los Alamos is a forty minute drive to Santa Fe, a city with an international reputation for southwest culture, arts, and cuisine. We are within 45 miles of eight Indian Pueblos and their link to ancient American cultures. Los Alamos residents have the dual benefit of small town living coupled with close proximity to a broad variety of cultural and entertainment possibilities.

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Health CareLos Alamos is served by a modern hospital operated by Lifepoint Hospital Corp..

Cost of LivingWith the exception of housing, the cost of living in Los Alamos is comparable to national averages. Housing tends to be more expensive in Los Alamos.

Government & TaxesLos Alamos is governed by an elected County Council. Property tax rates in Los Alamos are low. New Mexico’s property tax is perennially ranked among the three lowest states in the nation. The Gross Receipts Tax rate in Los Alamos is 7.1875%.

TransportationLos Alamos is a one hour drive from the regional airport at Santa Fe and less than a two hour drive to the international airport at Albuquerque. Scheduled service to Denver, Dallas, and Los Angeles is available from Santa Fe..

Los Alamos has an active general aviation airport. The airport services private and corporate jet traffic.

Four lane highway connects Los Alamos with Santa Fe and Albuquerque as does regional public transit (by bus and rail). Los Alamos is served internally by a free, public bus system.

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Space

There is currently office, retail, and light industrial space available in a variety of sizes. Rates range from $8 to $23/sq. ft./year depending on type of space, requirements, configuration, and condition of the property. Typical lease terms for commercial space range from 3-5 years.

The Los Alamos Commerce and Development Corporation operates a business incubation program that can provide small office space to starting/growing small businesses. The facilities provide tenants with common use reception, business services, equipment, and meeting space. Direct internet access service via a T1 connection is available. Rentals are typically at market rates. Flexible/short-term leases are possible.

A 44 acre research park opened in early 2001 with an 84,000 s.f. multi-tenant light lab and office building. Los Alamos Research Park is immediately adjacent to the main technical area at LANL. The park is master planned for four additional buildings.

Land zoned for commercial development is available at Entrada, a light industrial area.

Utilities

Electrical, gas, sewer, and water services are provided by the Los Alamos County Utilities Department. Fiber optic telecommunications links are serviced by Qwest Communications.

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Incentives

Training Assistance“In-plant training” incentives are available from the State of New Mexico. The New Mexico In-Plant Training Program provides classroom and on-the-job training for employees of eligible companies. Maximum training benefit is 1,040 hours per worker with the program paying on-half of the trained employee’s wages.

Research and Development Tax ReductionResearch and development services produced by a business with a New Mexico office but sold for initial use to an out-of-state buyer, and delivered out-of-state is not charged gross receipts tax.

Industrial Revenue Bonds

Industrial Revenue Bonds may be issued by the County to finance land, building and improvements, machinery, and equipment necessary for qualifying projects.

Revolving Loan Fund

The Northern New Mexico Economic Development District administers a revolving loan fund to supplement traditional sources of financing.

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Tax Increment Financing

Tax Increment Financing allows local businesses to make capital improvements on private land and finance the improvements through the County. The improvements increase the appraised value of the property, thus increasing the property taxes. The incremental increase in the property tax is used to pay off the loan from the County. After the loan is paid off, the County reaps the benefit of the improvements from higher property taxes along with the business owner.

Technology Transfer

Proximity to Los Alamos National Laboratory provides improved opportunity for participating in technology transfer initiatives. There is a mandate for transferring technologies with commercial potential to private firms for development. The Laboratory offers industry user facilities and test beds to encourage the transfer of technology to industry.

Small Business Assistance

The UNM-LA Small Business Development Center provides business consulting, resource materials, training programs, and referral to other sources of technical, financial, and management assistance. Many of the services are free, including business consultation; other programs carry a nominal charge.

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For more information about Los Alamos, contact:

Kevin Holsapple

Los Alamos Commerce & Development Corporation

190 Central Park Square, PO Box 1206

Los Alamos, NM 87544

Phone 505-661-4806

[email protected]

www.locateinlosalamos.com

Site MapLos Alamos MainStreet

©2009 ESRI

Los Alamos, NM Latitude: 35.88304190 Central Park Sq Longitude: -106.30041Los Alamos, NM 87544-4001 Site Type: Rings Rings 3, 10, 40 Miles

http://www.esri.com/bao

Graphic ProfileLos Alamos MainStreet

©2009 ESRI Page 1 of 1

Los Alamos, NM Latitude: 35.88304190 Central Park Sq Longitude: -106.30041Los Alamos, NM 87544-4001 Site Type: Rings Radius: 10 Miles

Households 2009 Households by Income

83918177

9000

8000

7497

7000

6000

5000

4000

3000

2000

1000

0201420092000

$150K+ (24.4%)

<$15K (3.7%)

$15K-$25K (2.9%)$100K-$150K (28.7%)$25K-35K (4.2%)

$35K-$50K (6.0%)

$50K-75K (15.7%)$75K-100K (14.4%)

2009 Population by Age 2009 Owner Occupied HUs by Value

25-34 (8.3%)

55-64 (15.9%)65+ (15.0%)

<5 (5.4%)

45-54 (17.9%)

5-19 (19.5%)

35-44 (13.2%)

20-24 (4.9%)

$500K+ (17.0%)$400-499K (15.8%)

<$100K (4.3%)

$300-399K (22.4%) $100-199K (13.9%)

$200-299K (26.6%)

2009 Employed 16+ by Occupation 2009 Population by Race

Sales (4.5%)Admin Support (8.8%)

Services (10.3%) Construction (2.3%)Maintenance/Repair (1.7%)

Production (1.7%)Transportation (0.8%)

Mgmt/Business. (16.3%)

Professional (53.6%)White

BlackAm. Ind.

Asn./Pac.Other

Two+

0

Per

cent

10

20

30

40

50

60

70

80

90

2.52.9

4.90.70.4

88.6

2009 Percent Hispanic Origin: 13.1%

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.


Graphic ProfileLos Alamos MainStreet



Households 2009 Households by Income

8974084832

90000

80000

75144

70000

60000

50000

40000

30000

20000

10000

0201420092000

$100K-$150K (14.3%)

$75K-100K (11.7%) $150K+ (8.7%)

<$15K (12.3%)

$50K-75K (19.7%)

$15K-$25K (9.2%)

$25K-35K (9.7%)$35K-$50K (14.3%)

2009 Population by Age 2009 Owner Occupied HUs by Value

55-64 (13.8%)

65+ (12.7%)

45-54 (15.9%)

<5 (6.3%)

35-44 (13.0%) 5-19 (19.4%)

25-34 (12.5%) 20-24 (6.5%)

$400-499K (8.3%) $500K+ (19.2%)

$300-399K (15.0%)

<$100K (17.2%)

$200-299K (22.2%)

$100-199K (18.1%)

2009 Employed 16+ by Occupation 2009 Population by Race

Production (2.6%)Transportation (2.6%)

Farm/Fish (0.4%)Admin Support (12.4%) Construction (7.3%)

Maintenance/Repair (2.4%)

Sales (9.7%)

Mgmt/Business. (13.5%)

Services (18.7%)

Professional (30.3%)White

BlackAm. Ind.

Asn./Pac.Other

Two+

0

Per

cent

510152025303540455055606570

3.7

18.9

1.3

10.40.6

65.1

2009 Percent Hispanic Origin: 51.2%



Market ProfileLos Alamos MainStreet


Los Alamos, NM Latitude: 35.88304190 Central Park Sq Longitude: -106.30041Los Alamos, NM 87544-4001 Site Type: Rings

Radius: 3 Miles Radius: 10 Miles Radius: 40 Miles

2000 Total Population 12,275 18,343 191,950 2000 Group Quarters 80 92 2,8122009 Total Population 13,038 19,510 215,6312014 Total Population 13,309 19,899 227,413 2009 - 2014 Annual Rate 0.41% 0.4% 1.07%

2000 Households 5,261 7,497 75,144 2000 Average Household Size 2.32 2.43 2.522009 Households 5,717 8,177 84,832 2009 Average Household Size 2.27 2.37 2.52014 Households 5,873 8,391 89,740 2014 Average Household Size 2.25 2.36 2.49 2009 - 2014 Annual Rate 0.54% 0.52% 1.13%2000 Families 3,471 5,341 49,234 2000 Average Family Size 2.89 2.92 3.092009 Families 3,604 5,609 53,267 2009 Average Family Size 2.88 2.9 3.122014 Families 3,647 5,685 55,557 2014 Average Family Size 2.88 2.9 3.13 2009 - 2014 Annual Rate 0.24% 0.27% 0.85%

2000 Housing Units 5,636 7,937 83,902 Owner Occupied Housing Units 67.1% 74.3% 65.0% Renter Occupied Housing Units 26.2% 20.2% 24.5% Vacant Housing Units 6.7% 5.5% 10.4%2009 Housing Units 6,336 8,909 95,697 Owner Occupied Housing Units 65.3% 72.3% 64.5% Renter Occupied Housing Units 24.9% 19.5% 24.2% Vacant Housing Units 9.8% 8.2% 11.4%2014 Housing Units 6,465 9,090 101,314 Owner Occupied Housing Units 65.3% 72.4% 63.9% Renter Occupied Housing Units 25.5% 19.9% 24.7% Vacant Housing Units 9.2% 7.7% 11.4%

Median Household Income 2000 $69,768 $77,838 $41,563 2009 $92,783 $104,813 $55,110 2014 $93,840 $105,391 $56,498 Median Home Value 2000 $198,412 $213,046 $158,099 2009 $301,802 $323,306 $264,419 2014 $333,309 $363,061 $315,350 Per Capita Income 2000 $33,871 $34,646 $22,285 2009 $48,989 $50,223 $29,369 2014 $49,480 $50,672 $30,131 Median Age 2000 40.0 40.7 37.3 2009 43.3 44.2 39.2 2014 43.6 44.7 39.4

Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided b y total households. Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received by all persons aged 15 years and over divided by total population. Detail may not sum to totals due to rounding.







2000 Households by IncomeHousehold Income Base 5,251 7,495 75,087 < $15,000 6.4% 5.3% 16.6% $15,000 - $24,999 7.0% 5.4% 12.8% $25,000 - $34,999 7.0% 5.7% 12.8% $35,000 - $49,999 12.6% 11.0% 15.9% $50,000 - $74,999 20.5% 19.7% 17.7% $75,000 - $99,999 16.5% 18.8% 10.7% $100,000 - $149,999 22.1% 25.1% 8.7% $150,000 - $199,999 5.2% 6.4% 2.6%

$200,000+ 2.7% 2.6% 2.2% Average Household Income $79,491 $84,940 $56,520

2009 Households by Income Household Income Base 5,718 8,177 84,831 < $15,000 4.4% 3.7% 12.3% $15,000 - $24,999 3.6% 2.9% 9.2% $25,000 - $34,999 5.4% 4.2% 9.7% $35,000 - $49,999 7.4% 6.0% 14.3% $50,000 - $74,999 18.5% 15.7% 19.7% $75,000 - $99,999 14.0% 14.4% 11.7% $100,000 - $149,999 26.8% 28.7% 14.3% $150,000 - $199,999 11.3% 14.6% 4.4% $200,000+ 8.6% 9.8% 4.3% Average Household Income $111,477 $119,660 $74,029

2014 Households by Income Household Income Base 5,874 8,391 89,739 < $15,000 4.1% 3.4% 11.8% $15,000 - $24,999 3.3% 2.7% 8.9% $25,000 - $34,999 5.0% 3.8% 9.1% $35,000 - $49,999 7.7% 6.5% 14.4% $50,000 - $74,999 19.3% 16.6% 19.1% $75,000 - $99,999 13.3% 13.2% 13.1% $100,000 - $149,999 27.5% 29.1% 14.8% $150,000 - $199,999 11.2% 14.6% 4.4% $200,000+ 8.7% 10.0% 4.5% Average Household Income $111,861 $119,981 $75,690

2000 Owner Occupied HUs by Value Total 3,787 5,895 54,481 <$50,000 6.4% 4.3% 14.1% $50,000 - 99,999 10.3% 7.4% 14.8% $100,000 - 149,999 14.4% 12.7% 17.9% $150,000 - 199,999 19.5% 20.6% 17.2% $200,000 - $299,999 28.3% 32.9% 17.9% $300,000 - 499,999 18.8% 19.8% 12.2% $500,000 - 999,999 2.3% 2.3% 4.4% $1,000,000+ 0.0% 0.0% 1.5% Average Home Value $216,507 $229,228 $206,943

2000 Specified Renter Occupied HUs y Contract Rent Total 1,477 1,602 20,328 With Cash Rent 97.2% 97.4% 92.6% No Cash Rent 2.8% 2.6% 7.4% Median Rent $594 $615 $597 Average Rent $620 $639 $606

Data Note: Income represents the preceding y ear, expressed in current dollars. Household income includes wage and salary earnings, interest, dividends, net rents, pensions, SSI and welfare payments, child support and alimony. Specified Renter Occupied Housing Units xclude houses on 10+ acres. Average Rent excludes units paying no cash rent.







2000 Population by Age Total 12,280 18,343 191,950 Age 0 - 4 5.6% 5.6% 6.4% Age 5 - 9 6.8% 7.1% 7.0% Age 10 - 14 7.9% 8.4% 7.5% Age 15 - 19 6.6% 6.6% 6.9% Age 20 - 24 2.9% 2.5% 5.6% Age 25 - 34 11.7% 10.2% 12.9% Age 35 - 44 17.8% 17.5% 16.2% Age 45 - 54 17.0% 17.6% 16.5% Age 55 - 64 11.0% 12.4% 10.1% Age 65 - 74 6.6% 6.7% 6.3% Age 75 - 84 5.0% 4.5% 3.6% Age 85+ 1.1% 0.9% 1.2%

Age 18+ 75.0% 74.2% 74.7% 2009 Population by Age Total 13,043 19,510 215,631 Age 0 - 4 5.4% 5.4% 6.3% Age 5 - 9 5.7% 5.9% 6.3% Age 10 - 14 6.3% 6.8% 6.4% Age 15 - 19 6.5% 6.8% 6.7% Age 20 - 24 5.5% 4.9% 6.5% Age 25 - 34 9.6% 8.3% 12.5% Age 35 - 44 13.5% 13.2% 13.0% Age 45 - 54 17.6% 17.9% 15.9% Age 55 - 64 14.8% 15.9% 13.8% Age 65 - 74 8.1% 8.5% 7.2% Age 75 - 84 4.9% 4.7% 3.9% Age 85+ 2.0% 1.8% 1.5% Age 18+ 78.5% 77.6% 76.9% 2014 Population by Age Total 13,315 19,899 227,413 Age 0 - 4 5.5% 5.4% 6.3% Age 5 - 9 5.7% 5.9% 6.4% Age 10 - 14 6.2% 6.6% 6.4% Age 15 - 19 5.8% 6.1% 6.2% Age 20 - 24 5.2% 4.8% 6.3% Age 25 - 34 12.2% 10.7% 13.3% Age 35 - 44 11.1% 10.8% 12.1% Age 45 - 54 15.9% 16.2% 14.1% Age 55 - 64 15.3% 16.3% 14.1% Age 65 - 74 10.2% 10.6% 9.2% Age 75 - 84 4.6% 4.7% 4.0% Age 85+ 2.1% 1.9% 1.6% Age 18+ 79.0% 78.2% 77.2% 2000 Population by Sex Males 50.3% 50.4% 49.2% Females 49.7% 49.6% 50.8%

2009 Population by Sex Males 49.5% 49.6% 49.1% Females 50.5% 50.4% 50.9%

2014 Population by Sex Males 49.2% 49.3% 49.2% Females 50.8% 50.7% 50.8%







2000 Population by Race/Ethnicity Total 12,275 18,343 191,950 White Alone 89.0% 90.3% 67.4% Black Alone 0.4% 0.4% 0.5% American Indian Alone 0.6% 0.6% 8.7% Asian or Pacific Islander Alone 4.4% 3.8% 1.0% Some Other Race Alone 3.1% 2.7% 18.7% Two or More Races 2.5% 2.3% 3.6% Hispanic Origin 12.3% 11.7% 50.2% Diversity Index 37.7 35.3 76.9



2000 Population 3+ by School EnrollmentTotal 11,839 17,749 184,903 Enrolled in Nursery/Preschool 2.4% 2.3% 1.6% Enrolled in Kindergarten 1.3% 1.4% 1.4% Enrolled in Grade 1-8 12.2% 12.9% 12.6% Enrolled in Grade 9-12 6.3% 6.3% 5.8% Enrolled in College 4.9% 4.2% 4.7% Enrolled in Grad/Prof School 1.7% 1.4% 1.4% Not Enrolled in School 71.2% 71.5% 72.6%

2009 Population 25+ by Educational Attainment Total 9,199 13,700 146,139 Less than 9th Grade 1.2% 1.1% 6.5% 9th - 12th Grade, No Diploma 1.9% 1.9% 8.6% High School Graduate 13.1% 12.3% 23.4% Some College, No Degree 14.4% 15.7% 19.2% Associate Degree 7.5% 7.4% 6.6% Bachelor's Degree 24.7% 24.5% 18.6% Graduate/Professional Degree 37.1% 37.1% 17.1%

Data Note: Persons of Hispanic Origin may be of any race. The Diversity Index measures the probability that two people from the same area will be from different race/ethnic groups.






2009 Population 15+ by Marital StatusTotal 10,768 15,987 174,523 Never Married 23.7% 21.1% 32.6% Married 60.3% 65.5% 48.6% Widowed 3.6% 3.5% 5.3% Divorced 12.5% 9.8% 13.6%

2000 Population 16+ by Employment StatusTotal 9,590 14,191 149,126 In Labor Force 69.6% 69.4% 64.4% Civilian Employed 68.1% 68.0% 60.9% Civilian Unemployed 1.5% 1.4% 3.5% In Armed Forces 0.0% 0.0% 0.0% Not in Labor Force 30.4% 30.6% 35.6%

2009 Civilian Population 16+ in Labor Force Civilian Employed 98.9% 99.0% 94.1% Civilian Unemployed 1.1% 1.0% 5.9%

2014 Civilian Population 16+ in Labor Force Civilian Employed 99.1% 99.2% 94.9% Civilian Unemployed 0.9% 0.8% 5.1%

2000 Females 16+ by Employment Status and Age of Children Total 4,759 7,067 76,818 Own Children < 6 Only 7.8% 7.5% 6.5% Employed/in Armed Forces 3.5% 3.8% 3.8% Unemployed 0.2% 0.3% 0.3% Not in Labor Force 4.1% 3.4% 2.5% Own Children < 6 and 6-17 Only 5.8% 5.6% 5.5% Employed/in Armed Forces 3.1% 2.9% 3.1% Unemployed 0.0% 0.0% 0.2% Not in Labor Force 2.8% 2.7% 2.2% Own Children 6-17 Only 19.4% 20.8% 18.3% Employed/in Armed Forces 14.5% 14.9% 13.0% Unemployed 0.6% 0.4% 0.4% Not in Labor Force 4.3% 5.5% 4.9% No Own Children < 18 67.0% 66.1% 69.8% Employed/in Armed Forces 36.9% 36.0% 36.3% Unemployed 0.6% 0.6% 2.0% Not in Labor Force 29.4% 29.5% 31.4%


©2009 ESRI 1age 5 of 8





2009 Employed Population 16+ by Industry Total 6,244 9,300 103,135 Agriculture/Mining 0.1% 0.1% 1.1% Construction 3.9% 3.0% 9.1% Manufacturing 0.5% 0.7% 2.2% Wholesale Trade 1.3% 1.2% 1.6% Retail Trade 4.1% 3.6% 9.4% Transportation/Utilities 0.8% 0.7% 2.0% Information 1.6% 1.6% 1.8% Finance/Insurance/Real Estate 3.1% 3.1% 4.9% Services 45.8% 45.5% 52.1% Public Administration 38.8% 40.6% 15.8%

2009 Employed Population 16+ by Occupation Total 6,245 9,300 103,135 White Collar 81.0% 83.2% 65.9% Management/Business/Financial 14.4% 16.3% 13.5% Professional 53.1% 53.6% 30.3% Sales 5.0% 4.5% 9.7% Administrative Support 8.5% 8.8% 12.4% Services 11.2% 10.3% 18.7% Blue Collar 7.8% 6.5% 15.3% Farming/Forestry/Fishing 0.1% 0.0% 0.4% Construction/Extraction 3.2% 2.3% 7.3% Installation/Maintenance/Repair 1.8% 1.7% 2.4% Production 1.8% 1.7% 2.6% Transportation/Material Moving 0.9% 0.8% 2.6%

2000 Workers 16+ by Means of Transportation to WorkTotal 6,372 9,476 89,006 Drove Alone - Car, Truck, or Van 81.8% 81.6% 71.6% Carpooled - Car, Truck, or Van 8.1% 9.3% 16.3% Public Transportation 0.2% 0.2% 0.7% Walked 3.4% 2.6% 3.1% Other Means 2.8% 2.3% 1.6% Worked at Home 3.7% 4.0% 6.6%

2000 Workers 16+ by Travel Time to Work Total 6,371 9,476 89,006 Did Not Work at Home 96.3% 96.0% 93.4% Less than 5 minutes 3.9% 3.5% 4.0% 5 to 9 minutes 19.2% 15.7% 12.2% 10 to 19 minutes 57.5% 55.7% 33.2% 20 to 24 minutes 6.1% 11.4% 12.0% 25 to 34 minutes 4.9% 5.8% 14.6% 35 to 44 minutes 1.6% 1.2% 4.6% 45 to 59 minutes 1.3% 1.2% 6.9% 60 to 89 minutes 0.9% 0.8% 4.1% 90 or more minutes 0.8% 0.7% 1.6% Worked at Home 3.7% 4.0% 6.6% Average Travel Time to Work (in min) 14.5 15.2 22.9

2000 Households by Vehicles Available Total 5,261 7,497 75,125 None 3.0% 2.4% 5.7% 1 31.8% 27.1% 33.5% 2 42.0% 41.5% 37.9% 3 15.9% 19.7% 15.8% 4 5.4% 6.9% 5.0% 5+ 2.0% 2.4% 2.1% Average Number of Vehicles Available 2.0 2.1 1.9


©2009 ESRI2-2224 1 Page 6 of 8





2000 Households by Type Total 5,261 7,497 75,144 Family Households 66.0% 71.2% 65.5% Married-couple Family 56.2% 62.7% 47.4% With Related Children 24.6% 27.7% 22.2% Other Family (No Spouse) 9.8% 8.5% 18.1% With Related Children 7.6% 6.5% 12.6% Nonfamily Households 34.0% 28.8% 34.5% Householder Living Alone 29.6% 24.9% 27.6% Householder Not Living Alone 4.4% 3.8% 6.9%

Households with Related Children 32.2% 34.2% 34.8% Households with Persons 65+ 19.9% 20.0% 20.6%

2000 Households by Size Total 5,261 7,497 75,144 1 Person Household 29.6% 24.9% 27.6% 2 Person Household 36.8% 38.4% 33.5% 3 Person Household 14.4% 15.2% 16.0% 4 Person Household 13.0% 14.5% 13.2% 5 Person Household 4.3% 4.9% 5.9% 6 Person Household 1.2% 1.5% 2.1% 7+ Person Household 0.6% 0.6% 1.7%

2000 Households by Year Householder Moved In Total 5,262 7,497 75,125 Moved in 1999 to March 2000 20.9% 17.3% 19.3% Moved in 1995 to 1998 30.9% 28.0% 27.9% Moved in 1990 to 1994 15.7% 16.2% 17.1% Moved in 1980 to 1989 16.0% 18.5% 16.0% Moved in 1970 to 1979 7.0% 10.9% 9.6% Moved in 1969 or Earlier 9.6% 9.1% 10.1% Median Year Householder Moved In 1995 1994 1994

2000 Housing Units by Units in StructureTotal 5,639 7,937 83,852 1, Detached 47.9% 60.1% 61.2% 1, Attached 11.8% 10.2% 7.0% 2 4.9% 3.5% 2.0% 3 or 4 8.9% 6.8% 3.0% 5 to 9 5.5% 4.0% 2.4% 10 to 19 4.5% 3.3% 2.5% 20+ 8.9% 6.3% 3.7% Mobile Home 7.3% 5.5% 18.1% Other 0.2% 0.2% 0.2%

2000 Housing Units by Year Structure Built Total 5,638 7,937 83,852 1999 to March 2000 1.5% 1.2% 2.9% 1995 to 1998 5.4% 4.2% 11.5% 1990 to 1994 3.8% 4.0% 11.9% 1980 to 1989 14.2% 13.2% 20.7% 1970 to 1979 12.5% 20.0% 19.0% 1969 or Earlier 62.6% 57.5% 33.9% Median Year Structure Built 1961 1967 1978

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing.

©2009 ESRI4 Page 7 of 8





Top 3 Tapestry Segments

1. In Style Sophisticated Squires Crossroads2. Sophisticated Squires In Style Midland Crowd3. Wealthy Seaboard Subur Wealthy Seaboard Subur Industrious Urban Frin

2009 Consumer Spending shows the amount spent on a variety of goods and services by households that reside in the market area. Expenditures are shown by broad budget categories that are not mutually exclusive. Consumer spending does not equal business revenue.Apparel & Services: Total $ $15,783,075 $24,081,451 $155,739,520 Average Spent $2,760.73 $2,945.02 $1,835.86 Spending Potential Index 110 118 73Computers & Accessories: Total $ $2,069,769 $3,159,731 $20,387,821 Average Spent $362.04 $386.42 $240.33 Spending Potential Index 159 169 105Education: Total $ $12,287,497 $18,950,284 $108,235,394 Average Spent $2,149.29 $2,317.51 $1,275.88 Spending Potential Index 171 185 102

Entertainment/Recreation: Total $ $29,416,450 $45,257,101 $290,558,646 Average Spent $5,145.43 $5,534.68 $3,425.11 Spending Potential Index 159 171 106 Food at Home: Total $ $39,057,384 $59,511,199 $401,531,739 Average Spent $6,831.80 $7,277.88 $4,733.26 Spending Potential Index 150 160 104 Food Away from Home: Total $ $29,286,080 $44,647,702 $293,862,762 Average Spent $5,122.63 $5,460.16 $3,464.06 Spending Potential Index 154 164 104 Health Care: Total $ $32,105,003 $49,466,338 $333,641,220 Average Spent $5,615.71 $6,049.45 $3,932.96 Spending Potential Index 149 161 104 HH Furnishings & Equipment: Total $ $17,857,987 $27,536,780 $175,071,408 Average Spent $3,123.66 $3,367.59 $2,063.74 Spending Potential Index 144 155 95 Investments: Total $ $14,398,745 $22,746,427 $133,368,139 Average Spent $2,518.58 $2,781.76 $1,572.14 Spending Potential Index 175 193 109 Retail Goods: Total $ $217,860,818 $334,594,719 $2,209,296,548 Average Spent $38,107.54 $40,919.01 $26,043.20 Spending Potential Index 148 159 101 Shelter: Total $ $146,487,131 $224,451,336 $1,396,435,404 Average Spent $25,623.08 $27,449.11 $16,461.19 Spending Potential Index 164 176 105 TV/Video/Sound Equipment: Total $ $10,458,578 $15,936,900 $106,608,798 Average Spent $1,829.38 $1,948.99 $1,256.70 Spending Potential Index 151 160 103 Travel: Total $ $17,991,565 $27,913,486 $167,072,666 Average Spent $3,147.03 $3,413.66 $1,969.45 Spending Potential Index 170 185 107 Vehicle Maintenance & Repairs: Total $ $8,268,927 $12,676,547 $83,965,846 Average Spent $1,446.38 $1,550.27 $989.79 Spending Potential Index 155 166 106

Data Note: The Spending Potential Index represents the amount spent in the area relative to a national average of 100.

Source: Consumer Spending data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics. ESRI.



Housing ProfileLos Alamos MainStreet



2000 Total Population 12,275 2000 Median HH Income $69,768



2009 - 2014 Annual Rate 0.41% 2009 - 2014 Annual Rate 0.23%

Housing Units by Occupancy Status and Tenure

Census 2000 2009 2014Number Percent Number Percent Number Percent

Total Housing Units 5,637 100.0% 6,336 100.0% 6,465 100.0%

Occupied 5,261 93.3% 5,717 90.2% 5,872 90.8%

Owner 3,785 67.1% 4,138 65.3% 4,224 65.3%

Renter 1,476 26.2% 1,579 24.9% 1,648 25.5%

Vacant 376 6.7% 619 9.8% 593 9.2%

Owner Occupied Housing Units by Value


Total 3,787 100.0% 4,140 100.0% 4,227 100.0%

< $10,000 26 0.7% 17 0.4% 20 0.5%

$10,000 - $14,999 57 1.5% 7 0.2% 8 0.2%

$15,000 - $19,999 51 1.3% 35 0.8% 26 0.6%

$20,000 - $24,999 23 0.6% 34 0.8% 42 1.0%

$25,000 - $29,999 38 1.0% 30 0.7% 35 0.8%

$30,000 - $34,999 13 0.3% 14 0.3% 25 0.6%

$35,000 - $39,999 21 0.6% 18 0.4% 15 0.4%

$40,000 - $49,999 14 0.4% 29 0.7% 40 0.9%

$50,000 - $59,999 33 0.9% 23 0.6% 27 0.6%

$60,000 - $69,999 17 0.4% 11 0.3% 22 0.5%

$70,000 - $79,999 68 1.8% 12 0.3% 10 0.2%

$80,000 - $89,999 115 3.0% 20 0.5% 13 0.3%

$90,000 - $99,999 156 4.1% 13 0.3% 21 0.5%

$100,000 - $124,999 272 7.2% 118 2.9% 97 2.3%

$125,000 - $149,999 273 7.2% 241 5.8% 182 4.3%

$150,000 - $174,999 370 9.8% 228 5.5% 248 5.9%

$175,000 - $199,999 370 9.8% 168 4.1% 216 5.1%

$200,000 - $249,999 578 15.3% 479 11.6% 398 9.4%

$250,000 - $299,999 493 13.0% 559 13.5% 444 10.5%

$300,000 - $399,999 556 14.7% 777 18.8% 674 15.9%

$400,000 - $499,999 155 4.1% 637 15.4% 780 18.5%

$500,000 - $749,999 88 2.3% 568 13.7% 703 16.6%

$750,000 - $999,999 0 0.0% 73 1.8% 140 3.3%

$1,000,000+ 0 0.0% 29 0.7% 41 1.0%

Median Value $198,412 $301,802 $333,309

Average Value $216,507 $338,361 $364,541

Data Note: Detail may not sum to totals due to rounding. Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. ESRI forecasts for 2009 and 2014.





Census 2000 Vacant Housing Units by StatusNumber Percent

Total 376 100.0%

For Rent 195 51.9%

For Sale Only 46 12.2%

Rented/Sold, Unoccupied 10 2.7%

Seasonal/Recreational/Occasional Use 61 16.2%

For Migrant Workers 10 2.7%

Other Vacant 54 14.4%

Census 2000 Occupied Housing Units by Age of Householder and Home OwnershipOccupied Units Owner Occupied Units

Number % of Occupied

Total 5,262 3,785 71.9%

15 - 24 149 21 14.1%

25 - 34 809 325 40.2%

35 - 44 1,271 885 69.6%

45 - 54 1,222 989 80.9%

55 - 64 825 706 85.6%

65 - 74 491 430 87.6%

75 - 84 430 377 87.7%

85+ 65 52 80.0%

Census 2000 Occupied Housing Units by Race/Ethnicity of Householder and Home OwnershipOccupied Units Owner Occupied Units


Total 5,261 3,785 71.9%

White Alone 4,789 3,524 73.6%

Black Alone 25 10 40.0%

American Indian Alone 33 17 51.5%

Asian Alone 201 103 51.2%

Pacific Islander Alone 2 2 100.0%

Some Other Race Alone 120 68 56.7%

Two or More Races 91 61 67.0%

Hispanic Origin 524 347 66.2%

Census 2000 Housing Units by Units in Structure and OccupancyHousing Units Occupied Units

Number Percent Number PercentTotal 5,639 100.0% 5,263 100.0%

1, Detached 2,702 47.9% 2,634 50.0%

1, Attached 668 11.8% 658 12.5%

2 277 4.9% 239 4.5%

3 to 4 504 8.9% 484 9.2%

5 to 9 309 5.5% 266 5.1%

10 to 19 256 4.5% 208 4.0%

20 to 49 392 7.0% 287 5.5%

50 or More 108 1.9% 100 1.9%

Mobile Home 413 7.3% 377 7.2%

Other 10 0.2% 10 0.2%

Data Note: Persons of Hispanic Origin may be of any race.Source: U.S. Bureau of the Census, 2000 Census of Population and Housing.





Census 2000 Specified Owner Occupied Housing Units by Selected Monthly Owner CostNumber Percent

Total 2,856 100.0%

With Mortgage 2,111 73.9%

<$200 0 0.0%

$200 - $299 0 0.0%

$300 - $399 13 0.5%

$400 - $499 20 0.7%

$500 - $599 18 0.6%

$600 - $699 50 1.8%

$700 - $799 117 4.1%

$800 - $899 143 5.0%

$900 - $999 112 3.9%

$1000 - $1249 379 13.3%

$1250 - $1499 320 11.2%

$1500 - $1999 531 18.6%

$2000 - $2499 223 7.8%

$2500 - $2999 102 3.6%

$3000+ 83 2.9%

With No Mortgage 745 26.1%

Median Monthly Owner Costs for Units with Mortgage $1,409

Average Monthly Owner Costs for Units with Mortgage $1,548

Census 2000 Specified Renter Occupied Housing Units by Contract RentNumber Percent

Total 1,477 100.0%

Paying Cash Rent 1,435 97.2%

< $100 22 1.5%

$100 - $149 28 1.9%

$150 - $199 13 0.9%

$200 - $249 0 0.0%

$250 - $299 7 0.5%

$300 - $349 14 0.9%

$350 - $399 23 1.6%

$400 - $449 135 9.1%

$450 - $499 229 15.5%

$500 - $549 152 10.3%

$550 - $599 107 7.2%

$600 - $649 119 8.1%

$650 - $699 105 7.1%

$700 - $749 82 5.6%

$750 - $799 57 3.9%

$800 - $899 222 15.0%

$900 - $999 34 2.3%

$1000 - $1249 52 3.5%

$1250 - $1499 8 0.5%

$1500 - $1999 26 1.8%

$2000+ 0 0.0%

No Cash Rent 42 2.8%

Median Rent $594

Average Rent $620

Average Gross Rent (with Utilities) $684

Data Note: Specified Owner Occupied Housing Units exclude houses on 10+ acres, mobile homes, units in multiunit buildings, and houses with a business or medical office . Specified Renter Occupied Housing Units exclude houses on 10+ acres. Average Contract Rent and Average Gross Rent exclude units paying no cash rent.Source: U.S. Bureau of the Census, 2000 Census of Population and Housing.












Occupied 7,497 94.5% 8,177 91.8% 8,391 92.3%

Owner 5,894 74.3% 6,444 72.3% 6,583 72.4%

Renter 1,603 20.2% 1,733 19.5% 1,808 19.9%

Vacant 440 5.5% 732 8.2% 699 7.7%



Total 5,895 100.0% 6,444 100.0% 6,583 100.0%

< $10,000 26 0.4% 17 0.3% 20 0.3%

$10,000 - $14,999 57 1.0% 7 0.1% 8 0.1%

$15,000 - $19,999 51 0.9% 35 0.5% 26 0.4%

$20,000 - $24,999 23 0.4% 34 0.5% 42 0.6%

$25,000 - $29,999 38 0.6% 30 0.5% 35 0.5%

$30,000 - $34,999 13 0.2% 14 0.2% 25 0.4%

$35,000 - $39,999 21 0.4% 18 0.3% 15 0.2%

$40,000 - $49,999 25 0.4% 29 0.5% 40 0.6%

$50,000 - $59,999 33 0.6% 23 0.4% 27 0.4%

$60,000 - $69,999 26 0.4% 17 0.3% 24 0.4%

$70,000 - $79,999 77 1.3% 15 0.2% 16 0.2%

$80,000 - $89,999 115 2.0% 20 0.3% 16 0.2%

$90,000 - $99,999 188 3.2% 18 0.3% 21 0.3%

$100,000 - $124,999 314 5.3% 133 2.1% 116 1.8%

$125,000 - $149,999 435 7.4% 270 4.2% 207 3.1%

$150,000 - $174,999 571 9.7% 263 4.1% 282 4.3%

$175,000 - $199,999 642 10.9% 228 3.5% 255 3.9%

$200,000 - $249,999 1,121 19.0% 754 11.7% 606 9.2%

$250,000 - $299,999 816 13.8% 960 14.9% 738 11.2%

$300,000 - $399,999 865 14.7% 1,446 22.4% 1,225 18.6%

$400,000 - $499,999 301 5.1% 1,019 15.8% 1,391 21.1%

$500,000 - $749,999 137 2.3% 929 14.4% 1,132 17.2%

$750,000 - $999,999 0 0.0% 120 1.9% 249 3.8%

$1,000,000+ 0 0.0% 45 0.7% 67 1.0%

Median Value $213,046 $323,306 $363,061

Average Value $229,228 $355,286 $387,606







Total 440 100.0%

For Rent 204 46.4%



Seasonal/Recreational/Occasional Use 71 16.1%


Other Vacant 66 15.0%



Total 7,497 5,894 78.6%

15 - 24 155 25 16.1%

25 - 34 983 464 47.2%

35 - 44 1,788 1,364 76.3%

45 - 54 1,837 1,578 85.9%

55 - 64 1,346 1,214 90.2%

65 - 74 750 682 90.9%

75 - 84 553 498 90.1%

85+ 85 69 81.2%



Total 7,497 5,894 78.6%

White Alone 6,910 5,533 80.1%


American Indian Alone 46 28 60.9%



Some Other Race Alone 146 92 63.0%

Two or More Races 115 81 70.4%

Hispanic Origin 696 512 73.6%



1, Detached 4,767 60.1% 4,674 62.3%

1, Attached 812 10.2% 779 10.4%

2 277 3.5% 239 3.2%

3 to 4 540 6.8% 520 6.9%

5 to 9 317 4.0% 274 3.7%

10 to 19 265 3.3% 217 2.9%

20 to 49 392 4.9% 287 3.8%

50 or More 108 1.4% 100 1.3%

Mobile Home 440 5.5% 388 5.2%

Other 19 0.2% 19 0.3%







Total 4,809 100.0%


<$200 0 0.0%

$200 - $299 0 0.0%

$300 - $399 21 0.4%

$400 - $499 38 0.8%

$500 - $599 55 1.1%

$600 - $699 102 2.1%

$700 - $799 220 4.6%

$800 - $899 210 4.4%

$900 - $999 236 4.9%

$1000 - $1249 595 12.4%

$1250 - $1499 598 12.4%

$1500 - $1999 865 18.0%

$2000 - $2499 343 7.1%

$2500 - $2999 153 3.2%

$3000+ 127 2.6%

With No Mortgage 1,246 25.9%




Total 1,602 100.0%


< $100 22 1.4%

$100 - $149 28 1.7%

$150 - $199 13 0.8%

$200 - $249 0 0.0%

$250 - $299 7 0.4%

$300 - $349 14 0.9%

$350 - $399 23 1.4%

$400 - $449 150 9.4%

$450 - $499 229 14.3%

$500 - $549 152 9.5%

$550 - $599 107 6.7%

$600 - $649 119 7.4%

$650 - $699 105 6.6%

$700 - $749 82 5.1%

$750 - $799 57 3.6%

$800 - $899 276 17.2%

$900 - $999 63 3.9%

$1000 - $1249 79 4.9%

$1250 - $1499 8 0.5%

$1500 - $1999 26 1.6%

$2000+ 0 0.0%

No Cash Rent 42 2.6%

Median Rent $615

Average Rent $639


Data Note: Specified Owner Occupied Housing Units exclude houses on 10+ acres, mobile homes, units in multiunit buildings, and houses with a business or medical office. Specified Renter Occupied Housing Units eclude houses on 10+ acres. Average Contract Rent and Average Gross Rent exclude units paying no cash rent.Source: U.S. Bureau of the Census, 2000 Census of Population and Housing.












Occupied 75,144 89.6% 84,832 88.6% 89,740 88.6%

Owner 54,566 65.0% 61,681 64.5% 64,732 63.9%

Renter 20,578 24.5% 23,151 24.2% 25,008 24.7%

Vacant 8,758 10.4% 10,865 11.4% 11,574 11.4%



Total 54,481 100.0% 61,680 100.0% 64,731 100.0%

< $10,000 1,323 2.4% 939 1.5% 924 1.4%

$10,000 - $14,999 1,046 1.9% 448 0.7% 432 0.7%

$15,000 - $19,999 885 1.6% 621 1.0% 479 0.7%

$20,000 - $24,999 1,032 1.9% 695 1.1% 617 1.0%

$25,000 - $29,999 871 1.6% 653 1.1% 624 1.0%

$30,000 - $34,999 875 1.6% 676 1.1% 628 1.0%

$35,000 - $39,999 636 1.2% 774 1.3% 652 1.0%

$40,000 - $49,999 991 1.8% 1,142 1.9% 1,362 2.1%

$50,000 - $59,999 1,515 2.8% 1,025 1.7% 1,091 1.7%

$60,000 - $69,999 1,202 2.2% 964 1.6% 1,136 1.8%

$70,000 - $79,999 1,445 2.7% 726 1.2% 897 1.4%

$80,000 - $89,999 2,153 4.0% 904 1.5% 932 1.4%

$90,000 - $99,999 1,763 3.2% 1,037 1.7% 862 1.3%

$100,000 - $124,999 4,095 7.5% 2,273 3.7% 2,323 3.6%

$125,000 - $149,999 5,666 10.4% 3,270 5.3% 2,364 3.7%

$150,000 - $174,999 5,379 9.9% 2,996 4.9% 2,894 4.5%

$175,000 - $199,999 4,014 7.4% 2,632 4.3% 2,468 3.8%

$200,000 - $249,999 5,602 10.3% 7,183 11.6% 4,376 6.8%

$250,000 - $299,999 4,155 7.6% 6,526 10.6% 5,847 9.0%

$300,000 - $399,999 4,313 7.9% 9,272 15.0% 9,495 14.7%

$400,000 - $499,999 2,311 4.2% 5,095 8.3% 7,594 11.7%

$500,000 - $749,999 1,814 3.3% 7,156 11.6% 9,239 14.3%

$750,000 - $999,999 591 1.1% 1,860 3.0% 3,527 5.4%

$1,000,000+ 804 1.5% 2,813 4.6% 3,968 6.1%

Median Value $158,099 $264,419 $315,350

Average Value $206,943 $336,522 $389,161







Total 8,758 100.0%

For Rent 1,424 16.3%



Seasonal/Recreational/Occasional Use 3,855 44.0%


Other Vacant 2,409 27.5%



Total 75,144 54,566 72.6%

15 - 24 2,892 1,033 35.7%

25 - 34 10,870 5,801 53.4%

35 - 44 16,735 11,639 69.5%

45 - 54 18,678 14,311 76.6%

55 - 64 11,872 9,871 83.1%

65 - 74 7,882 6,846 86.9%

75 - 84 4,827 4,080 84.5%

85+ 1,388 985 71.0%



Total 75,144 54,566 72.6%

White Alone 55,238 39,928 72.3%


American Indian Alone 4,377 3,449 78.8%



Some Other Race Alone 12,115 9,127 75.3%

Two or More Races 2,369 1,542 65.1%

Hispanic Origin 33,087 25,115 75.9%



1, Detached 51,351 61.2% 46,250 61.6%

1, Attached 5,832 7.0% 5,056 6.7%

2 1,675 2.0% 1,434 1.9%

3 to 4 2,476 3.0% 2,172 2.9%

5 to 9 1,992 2.4% 1,728 2.3%

10 to 19 2,068 2.5% 1,845 2.5%

20 to 49 1,355 1.6% 1,128 1.5%

50 or More 1,710 2.0% 1,615 2.1%

Mobile Home 15,191 18.1% 13,745 18.3%

Other 202 0.2% 152 0.2%







Total 37,785 100.0%


<$200 58 0.2%

$200 - $299 210 0.6%

$300 - $399 377 1.0%

$400 - $499 564 1.5%

$500 - $599 743 2.0%

$600 - $699 1,140 3.0%

$700 - $799 1,359 3.6%

$800 - $899 1,550 4.1%

$900 - $999 1,685 4.5%

$1000 - $1249 4,209 11.1%

$1250 - $1499 2,974 7.9%

$1500 - $1999 4,189 11.1%

$2000 - $2499 1,677 4.4%

$2500 - $2999 812 2.1%

$3000+ 990 2.6%

With No Mortgage 15,248 40.4%




Total 20,328 100.0%


< $100 677 3.3%

$100 - $149 639 3.1%

$150 - $199 472 2.3%

$200 - $249 486 2.4%

$250 - $299 475 2.3%

$300 - $349 604 3.0%

$350 - $399 923 4.5%

$400 - $449 1,509 7.4%

$450 - $499 1,055 5.2%

$500 - $549 1,470 7.2%

$550 - $599 1,165 5.7%

$600 - $649 1,697 8.3%

$650 - $699 1,379 6.8%

$700 - $749 1,136 5.6%

$750 - $799 890 4.4%

$800 - $899 1,661 8.2%

$900 - $999 872 4.3%

$1000 - $1249 904 4.4%

$1250 - $1499 310 1.5%

$1500 - $1999 411 2.0%

$2000+ 89 0.4%

No Cash Rent 1,504 7.4%

Median Rent $597

Average Rent $606


Data Note: Specified Owner Occupied Housing Units exclude houses on 10+ acres, mobile homes, units in multiunit buildings, and houses with a business or medical office. Specified Renter Occupied Housing Units exclude houses on 10+ acres. Average Contract Rent and Average Gross Rent exclude units paying no cash rent.Source: U.S. Bureau of the Census, 2000 Census of Population and Housing.



Tapestry Segmentation Area ProfileRanked by HouseholdsLos Alamos MainStreet


Top Twenty Tapestry Segments Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf

Households U.S. Households

Cumulative CumulativeRank Tapestry Segment Percent Percent Percent Percent Index

1 06. Sophisticated Squires 22.4% 22.4% 2.7% 2.7% 818

2 13. In Style 19.3% 41.7% 2.5% 5.2% 776

3 05. Wealthy Seaboard Suburbs 14.4% 56.1% 1.4% 6.6% 1044

4 07. Exurbanites 11.8% 67.9% 2.5% 9.1% 470

5 03. Connoisseurs 10.7% 78.6% 1.4% 10.5% 777

Subtotal 78.6% 10.5%

6 22. Metropolitans 7.7% 86.3% 1.2% 11.7% 650

7 23. Trendsetters 5.3% 91.6% 1.1% 12.8% 503

8 02. Suburban Splendor 4.7% 96.3% 1.7% 14.5% 268

9 14. Prosperous Empty Nesters 3.8% 100.1% 1.8% 16.3% 205

Total 100.1% 16.3% 614

Top Ten Tapestry Segments

Site vs. U.S.

Site U.S.

14. Prosperous Empty Nesters

02. Suburban Splendor

23. Trendsetters

22. Metropolitans

03. Connoisseurs

07. Exurbanites

05. Wealthy Seaboard Suburbs

13. In Style

06. Sophisticated Squires

0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 18.0 20.0 22.0 24.0

Percent of Households by Tapestry Segment

Source: ESRI


http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf


Tapestry Segmentation Area ProfileLos Alamos MainStreet


Tapestry Indexes by Households Tapestry Indexes by Population

100 200 300 400 500 600 700 800 900 1000 1100

Index

0

010203040506070809101112131415161718192021222324252627282930313233

Tape

stry

Seg

men

ts

343536373839404142434445464748495051525354555657585960616263646566

100 200 300 400 500 600 700 800 900 1000

Index

0

010203040506070809101112131415161718192021222324252627282930313233

Tape

stry

Seg

men

ts

343536373839404142434445464748495051525354555657585960616263646566

Source: ESRI



Tapestry Segmentation Area ProfileLifeMode Groups

Los Alamos MainStreet


Tapestry LifeMode Groups 2009 Households 2009 Population

Number Percent Index Number Percent Index

Total 8,177 100.0% 19,510 100.0%

L1. High Society 5,231 64.0% 504 13,454 69.0% 493

01 Top Rung 0 0.0% 0 0 0.0% 0

02 Suburban Splendor 381 4.7% 268 996 5.1% 255

03 Connoisseurs 879 10.7% 777 2,133 10.9% 780

04 Boomburbs 0 0.0% 0 0 0.0% 0

05 Wealthy Seaboard Suburbs 1,179 14.4% 1044 2,795 14.3% 962

06 Sophisticated Squires 1,828 22.4% 818 5,021 25.7% 827

07 Exurbanites 964 11.8% 470 2,509 12.9% 500

L2. Upscale Avenues 1,575 19.3% 139 3,499 17.9% 130

09 Urban Chic 0 0.0% 0 0 0.0% 0

10 Pleasant-Ville 0 0.0% 0 0 0.0% 0

11 Pacific Heights 0 0.0% 0 0 0.0% 0

13 In Style 1,575 19.3% 776 3,499 17.9% 781

16 Enterprising Professionals 0 0.0% 0 0 0.0% 0

17 Green Acres 0 0.0% 0 0 0.0% 0

18 Cozy and Comfortable 0 0.0% 0 0 0.0% 0

L3. Metropolis 630 7.7% 147 1,180 6.0% 116

20 City Lights 0 0.0% 0 0 0.0% 0

22 Metropolitans 630 7.7% 650 1,180 6.0% 612

45 City Strivers 0 0.0% 0 0 0.0% 0

51 Metro City Edge 0 0.0% 0 0 0.0% 0

54 Urban Rows 0 0.0% 0 0 0.0% 0

62 Modest Income Homes 0 0.0% 0 0 0.0% 0

L4. Solo Acts 433 5.3% 78 719 3.7% 73

08 Laptops and Lattes 0 0.0% 0 0 0.0% 0

23 Trendsetters 433 5.3% 503 719 3.7% 415

27 Metro Renters 0 0.0% 0 0 0.0% 0

36 Old and Newcomers 0 0.0% 0 0 0.0% 0

39 Young and Restless 0 0.0% 0 0 0.0% 0

L5. Senior Styles 308 3.8% 31 658 3.4% 32

14 Prosperous Empty Nesters 308 3.8% 205 658 3.4% 200

15 Silver and Gold 0 0.0% 0 0 0.0% 0

29 Rustbelt Retirees 0 0.0% 0 0 0.0% 0

30 Retirement Communities 0 0.0% 0 0 0.0% 0

43 The Elders 0 0.0% 0 0 0.0% 0

49 Senior Sun Seekers 0 0.0% 0 0 0.0% 0

50 Heartland Communities 0 0.0% 0 0 0.0% 0

57 Simple Living 0 0.0% 0 0 0.0% 0

65 Social Security Set 0 0.0% 0 0 0.0% 0

L6. Scholars & Patriots 0 0.0% 0 0 0.0% 0

40 Military Proximity 0 0.0% 0 0 0.0% 0

55 College Towns 0 0.0% 0 0 0.0% 0

63 Dorms to Diplomas 0 0.0% 0 0 0.0% 0

Source: ESRI








Total 8,177 100.0% 19,510 100.0%

L7. High Hopes 0 0.0% 0 0 0.0% 0

28 Aspiring Young Families 0 0.0% 0 0 0.0% 0

48 Great Expectations 0 0.0% 0 0 0.0% 0

L8. Global Roots 0 0.0% 0 0 0.0% 0

35 International Marketplace 0 0.0% 0 0 0.0% 0

38 Industrious Urban Fringe 0 0.0% 0 0 0.0% 0

44 Urban Melting Pot 0 0.0% 0 0 0.0% 0

47 Las Casas 0 0.0% 0 0 0.0% 0

52 Inner City Tenants 0 0.0% 0 0 0.0% 0

58 NeWest Residents 0 0.0% 0 0 0.0% 0

60 City Dimensions 0 0.0% 0 0 0.0% 0

61 High Rise Renters 0 0.0% 0 0 0.0% 0

L9. Family Portrait 0 0.0% 0 0 0.0% 0

12 Up and Coming Families 0 0.0% 0 0 0.0% 0

19 Milk and Cookies 0 0.0% 0 0 0.0% 0

21 Urban Villages 0 0.0% 0 0 0.0% 0

59 Southwestern Families 0 0.0% 0 0 0.0% 0

64 City Commons 0 0.0% 0 0 0.0% 0

L10. Traditional Living 0 0.0% 0 0 0.0% 0

24 Main Street, USA 0 0.0% 0 0 0.0% 0

32 Rustbelt Traditions 0 0.0% 0 0 0.0% 0

33 Midlife Junction 0 0.0% 0 0 0.0% 0

34 Family Foundations 0 0.0% 0 0 0.0% 0

L11. Factories & Farms 0 0.0% 0 0 0.0% 0

25 Salt of the Earth 0 0.0% 0 0 0.0% 0

37 Prairie Living 0 0.0% 0 0 0.0% 0

42 Southern Satellites 0 0.0% 0 0 0.0% 0

53 Home Town 0 0.0% 0 0 0.0% 0

56 Rural Bypasses 0 0.0% 0 0 0.0% 0

L12. American Quilt 0 0.0% 0 0 0.0% 0

26 Midland Crowd 0 0.0% 0 0 0.0% 0

31 Rural Resort Dwellers 0 0.0% 0 0 0.0% 0

41 Crossroads 0 0.0% 0 0 0.0% 0

46 Rooted Rural 0 0.0% 0 0 0.0% 0

66 Unclassified 0 0.0% 0 0 0.0% 0

Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average. Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf

Source: ESRI





Tapestry Segmentation Area ProfileUrbanization Groups



Tapestry Urbanization Groups 2009 Households 2009 Population


Total 8,177 100.0% 19,510 100.0%

U1. Principal Urban Centers I 433 5.3% 68 719 3.7% 48


11 Pacific Heights 0 0.0% 0 0 0.0% 0

20 City Lights 0 0.0% 0 0 0.0% 0

21 Urban Villages 0 0.0% 0 0 0.0% 0

23 Trendsetters 433 5.3% 503 719 3.7% 415

27 Metro Renters 0 0.0% 0 0 0.0% 0



U2. Principal Urban Centers II 0 0.0% 0 0 0.0% 0

45 City Strivers 0 0.0% 0 0 0.0% 0

47 Las Casas 0 0.0% 0 0 0.0% 0

54 Urban Rows 0 0.0% 0 0 0.0% 0

58 NeWest Residents 0 0.0% 0 0 0.0% 0


64 City Commons 0 0.0% 0 0 0.0% 0


U3. Metro Cities I 2,688 32.9% 290 6,108 31.3% 275

01 Top Rung 0 0.0% 0 0 0.0% 0

03 Connoisseurs 879 10.7% 777 2,133 10.9% 780


09 Urban Chic 0 0.0% 0 0 0.0% 0

10 Pleasant-Ville 0 0.0% 0 0 0.0% 0

16 Enterprising Professionals 0 0.0% 0 0 0.0% 0

19 Milk and Cookies 0 0.0% 0 0 0.0% 0

22 Metropolitans 630 7.7% 650 1,180 6.0% 612

U4. Metro Cities II 0 0.0% 0 0 0.0% 0

28 Aspiring Young Families 0 0.0% 0 0 0.0% 0

30 Retirement Communities 0 0.0% 0 0 0.0% 0

34 Family Foundations 0 0.0% 0 0 0.0% 0

36 Old and Newcomers 0 0.0% 0 0 0.0% 0



60 City Dimensions 0 0.0% 0 0 0.0% 0


U5. Urban Outskirts I 0 0.0% 0 0 0.0% 0

04 Boomburbs 0 0.0% 0 0 0.0% 0

24 Main Street, USA 0 0.0% 0 0 0.0% 0


38 Industrious Urban Fringe 0 0.0% 0 0 0.0% 0


Source: ESRI








Total 8,177 100.0% 19,510 100.0%

U6. Urban Outskirts II 0 0.0% 0 0 0.0% 0

51 Metro City Edge 0 0.0% 0 0 0.0% 0

55 College Towns 0 0.0% 0 0 0.0% 0

57 Simple Living 0 0.0% 0 0 0.0% 0

59 Southwestern Families 0 0.0% 0 0 0.0% 0


U7. Suburban Periphery I 5,056 61.8% 394 12,683 65.0% 400

02 Suburban Splendor 381 4.7% 268 996 5.1% 255


07 Exurbanites 964 11.8% 470 2,509 12.9% 500


13 In Style 1,575 19.3% 776 3,499 17.9% 781

14 Prosperous Empty Nesters 308 3.8% 205 658 3.4% 200

15 Silver and Gold 0 0.0% 0 0 0.0% 0

U8. Suburban Periphery II 0 0.0% 0 0 0.0% 0



33 Midlife Junction 0 0.0% 0 0 0.0% 0


43 The Elders 0 0.0% 0 0 0.0% 0

53 Home Town 0 0.0% 0 0 0.0% 0

U9. Small Towns 0 0.0% 0 0 0.0% 0

41 Crossroads 0 0.0% 0 0 0.0% 0


50 Heartland Communities 0 0.0% 0 0 0.0% 0

U10. Rural I 0 0.0% 0 0 0.0% 0

17 Green Acres 0 0.0% 0 0 0.0% 0

25 Salt of the Earth 0 0.0% 0 0 0.0% 0

26 Midland Crowd 0 0.0% 0 0 0.0% 0

31 Rural Resort Dwellers 0 0.0% 0 0 0.0% 0

U11. Rural II 0 0.0% 0 0 0.0% 0

37 Prairie Living 0 0.0% 0 0 0.0% 0


46 Rooted Rural 0 0.0% 0 0 0.0% 0

56 Rural Bypasses 0 0.0% 0 0 0.0% 0

66 Unclassified 0 0.0% 0 0 0.0% 0

Data Note: This report identifies neighborhood segments in the area, and describes the settlement density of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average.

Source: ESRI



Tapestry Segmentation Area ProfileRanked by HouseholdsLos Alamos MainStreet


Top Twenty Tapestry Segments Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf

Households U.S. Households

Cumulative CumulativeRank Tapestry Segment Percent Percent Percent Percent Index

1 41. Crossroads 10.6% 10.6% 1.5% 1.5% 703

2 26. Midland Crowd 9.2% 19.8% 3.8% 5.3% 244

3 38. Industrious Urban Fringe 7.8% 27.6% 1.5% 6.8% 509

4 07. Exurbanites 7.0% 34.6% 2.5% 9.3% 277

5 03. Connoisseurs 6.0% 40.6% 1.4% 10.7% 432


6 13. In Style 5.7% 46.3% 2.5% 13.2% 230

7 09. Urban Chic 5.1% 51.4% 1.3% 14.5% 388

8 24. Main Street, USA 4.8% 56.2% 2.6% 17.1% 187

9 22. Metropolitans 4.3% 60.5% 1.2% 18.3% 359

10 23. Trendsetters 3.5% 64.0% 1.1% 19.4% 331

Subtotal 23.4% 8.7%

11 15. Silver and Gold 3.1% 67.1% 1.0% 20.4% 324

12 46. Rooted Rural 3.0% 70.1% 2.4% 22.8% 124

13 28. Aspiring Young Families 2.9% 73.0% 2.4% 25.2% 125

14 56. Rural Bypasses 2.9% 75.9% 1.5% 26.7% 193

15 06. Sophisticated Squires 2.8% 78.7% 2.7% 29.4% 103


16 36. Old and Newcomers 2.3% 81.0% 1.9% 31.3% 119

17 17. Green Acres 2.2% 83.2% 3.2% 34.5% 67

18 58. NeWest Residents 2.1% 85.3% 0.9% 35.4% 241

19 31. Rural Resort Dwellers 1.9% 87.2% 1.6% 37.0% 117

20 33. Midlife Junction 1.8% 89.0% 2.5% 39.5% 72


Total 89.0% 39.5% 226

Top Ten Tapestry Segments

Site vs. U.S.

Site U.S.

23. Trendsetters

22. Metropolitans

24. Main Street, USA

09. Urban Chic

13. In Style

03. Connoisseurs

07. Exurbanites

38. Industrious Urban Fringe

26. Midland Crowd

41. Crossroads

0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 11.0

Percent of Households by Tapestry Segment

Source: ESRI




Tapestry Segmentation Area ProfileLos Alamos MainStreet


Tapestry Indexes by Households Tapestry Indexes by Population

010203040506070809101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566

0 50 100 150 200 250 300 350 400 450 500 550 600 650 700 750

Tape

stry

Seg

men

ts

Index

010203040506070809101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566

0 50 100 150 200 250 300 350 400 450 500 550 600 650 700 750

Tape

stry

Seg

men

ts

Index

Source: ESRI








Total 84,832 100.0% 215,631 100.0%

L1. High Society 15,106 17.8% 140 38,489 17.8% 128

01 Top Rung 159 0.2% 27 338 0.2% 20

02 Suburban Splendor 418 0.5% 28 2,136 1.0% 50

03 Connoisseurs 5,072 6.0% 432 11,790 5.5% 390

04 Boomburbs 0 0.0% 0 0 0.0% 0



07 Exurbanites 5,896 7.0% 277 14,377 6.7% 259

L2. Upscale Avenues 11,955 14.1% 102 26,903 12.5% 91

09 Urban Chic 4,365 5.1% 388 9,244 4.3% 351

10 Pleasant-Ville 243 0.3% 17 577 0.3% 14

11 Pacific Heights 0 0.0% 0 0 0.0% 0

13 In Style 4,830 5.7% 230 10,959 5.1% 221

16 Enterprising Professionals 689 0.8% 48 1,595 0.7% 51

17 Green Acres 1,828 2.2% 67 4,528 2.1% 63


L3. Metropolis 3,612 4.3% 81 7,167 3.3% 63

20 City Lights 0 0.0% 0 0 0.0% 0

22 Metropolitans 3,612 4.3% 359 7,167 3.3% 336

45 City Strivers 0 0.0% 0 0 0.0% 0

51 Metro City Edge 0 0.0% 0 0 0.0% 0

54 Urban Rows 0 0.0% 0 0 0.0% 0


L4. Solo Acts 5,651 6.7% 98 10,930 5.1% 100


23 Trendsetters 2,954 3.5% 331 5,668 2.6% 296

27 Metro Renters 737 0.9% 65 1,130 0.5% 61

36 Old and Newcomers 1,960 2.3% 119 4,132 1.9% 127


L5. Senior Styles 5,946 7.0% 57 12,204 5.7% 55

14 Prosperous Empty Nesters 1,234 1.5% 79 2,684 1.2% 74

15 Silver and Gold 2,618 3.1% 324 5,067 2.3% 312


30 Retirement Communities 1,027 1.2% 83 2,060 1.0% 86

43 The Elders 0 0.0% 0 0 0.0% 0


50 Heartland Communities 452 0.5% 25 1,057 0.5% 26

57 Simple Living 191 0.2% 16 462 0.2% 18


L6. Scholars & Patriots 0 0.0% 0 0 0.0% 0


55 College Towns 0 0.0% 0 0 0.0% 0


Source: ESRI








Total 84,832 100.0% 215,631 100.0%

L7. High Hopes 2,499 2.9% 72 7,524 3.5% 91

28 Aspiring Young Families 2,499 2.9% 125 7,524 3.5% 154


L8. Global Roots 8,422 9.9% 121 27,126 12.6% 129


38 Industrious Urban Fringe 6,606 7.8% 509 21,610 10.0% 501


47 Las Casas 0 0.0% 0 0 0.0% 0


58 NeWest Residents 1,816 2.1% 241 5,516 2.6% 210

60 City Dimensions 0 0.0% 0 0 0.0% 0


L9. Family Portrait 1,363 1.6% 21 4,476 2.1% 23


19 Milk and Cookies 0 0.0% 0 0 0.0% 0

21 Urban Villages 0 0.0% 0 0 0.0% 0

59 Southwestern Families 1,363 1.6% 165 4,476 2.1% 158

64 City Commons 0 0.0% 0 0 0.0% 0

L10. Traditional Living 6,258 7.4% 84 15,506 7.2% 87

24 Main Street, USA 4,108 4.8% 187 9,750 4.5% 180


33 Midlife Junction 1,517 1.8% 72 3,659 1.7% 77

34 Family Foundations 633 0.7% 88 2,097 1.0% 107

L11. Factories & Farms 3,043 3.6% 38 9,507 4.4% 47

25 Salt of the Earth 0 0.0% 0 0 0.0% 0

37 Prairie Living 0 0.0% 0 0 0.0% 0


53 Home Town 587 0.7% 48 1,485 0.7% 50

56 Rural Bypasses 2,456 2.9% 193 8,022 3.7% 246

L12. American Quilt 20,976 24.7% 265 55,797 25.9% 279

26 Midland Crowd 7,789 9.2% 244 20,561 9.5% 246

31 Rural Resort Dwellers 1,612 1.9% 117 3,829 1.8% 122

41 Crossroads 9,020 10.6% 703 25,243 11.7% 737

46 Rooted Rural 2,555 3.0% 124 6,164 2.9% 122

66 Unclassified 1 0.0% 54 2 0.0% 1

Data Note: This report identifies neighborhood segments in the area, and describes the socioeconomic quality of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average. Tapestry segment descriptions can be found at http://www.esri.com/library/whitepapers/pdfs/community-tapestry.pdf

Source: ESRI










Total 84,832 100.0% 215,631 100.0%

U1. Principal Urban Centers I 3,691 4.4% 56 6,798 3.2% 41


11 Pacific Heights 0 0.0% 0 0 0.0% 0

20 City Lights 0 0.0% 0 0 0.0% 0

21 Urban Villages 0 0.0% 0 0 0.0% 0

23 Trendsetters 2,954 3.5% 331 5,668 2.6% 296

27 Metro Renters 737 0.9% 65 1,130 0.5% 61



U2. Principal Urban Centers II 1,816 2.1% 45 5,516 2.6% 46

45 City Strivers 0 0.0% 0 0 0.0% 0

47 Las Casas 0 0.0% 0 0 0.0% 0

54 Urban Rows 0 0.0% 0 0 0.0% 0

58 NeWest Residents 1,816 2.1% 241 5,516 2.6% 210


64 City Commons 0 0.0% 0 0 0.0% 0


U3. Metro Cities I 15,319 18.1% 160 33,506 15.5% 136

01 Top Rung 159 0.2% 27 338 0.2% 20

03 Connoisseurs 5,072 6.0% 432 11,790 5.5% 390


09 Urban Chic 4,365 5.1% 388 9,244 4.3% 351

10 Pleasant-Ville 243 0.3% 17 577 0.3% 14

16 Enterprising Professionals 689 0.8% 48 1,595 0.7% 51

19 Milk and Cookies 0 0.0% 0 0 0.0% 0

22 Metropolitans 3,612 4.3% 359 7,167 3.3% 336

U4. Metro Cities II 6,119 7.2% 66 15,813 7.3% 74

28 Aspiring Young Families 2,499 2.9% 125 7,524 3.5% 154

30 Retirement Communities 1,027 1.2% 83 2,060 1.0% 86

34 Family Foundations 633 0.7% 88 2,097 1.0% 107

36 Old and Newcomers 1,960 2.3% 119 4,132 1.9% 127



60 City Dimensions 0 0.0% 0 0 0.0% 0


U5. Urban Outskirts I 10,714 12.6% 115 31,360 14.5% 128

04 Boomburbs 0 0.0% 0 0 0.0% 0

24 Main Street, USA 4,108 4.8% 187 9,750 4.5% 180


38 Industrious Urban Fringe 6,606 7.8% 509 21,610 10.0% 501


Source: ESRI








Total 84,832 100.0% 215,631 100.0%

U6. Urban Outskirts II 1,554 1.8% 36 4,938 2.3% 44

51 Metro City Edge 0 0.0% 0 0 0.0% 0

55 College Towns 0 0.0% 0 0 0.0% 0

57 Simple Living 191 0.2% 16 462 0.2% 18

59 Southwestern Families 1,363 1.6% 165 4,476 2.1% 158


U7. Suburban Periphery I 17,378 20.5% 130 42,276 19.6% 121

02 Suburban Splendor 418 0.5% 28 2,136 1.0% 50


07 Exurbanites 5,896 7.0% 277 14,377 6.7% 259


13 In Style 4,830 5.7% 230 10,959 5.1% 221

14 Prosperous Empty Nesters 1,234 1.5% 79 2,684 1.2% 74

15 Silver and Gold 2,618 3.1% 324 5,067 2.3% 312

U8. Suburban Periphery II 2,349 2.8% 29 5,591 2.6% 29



33 Midlife Junction 1,517 1.8% 72 3,659 1.7% 77


43 The Elders 0 0.0% 0 0 0.0% 0

53 Home Town 587 0.7% 48 1,485 0.7% 50

U9. Small Towns 9,651 11.4% 234 26,727 12.4% 275

41 Crossroads 9,020 10.6% 703 25,243 11.7% 737


50 Heartland Communities 452 0.5% 25 1,057 0.5% 26

U10. Rural I 11,229 13.2% 117 28,918 13.4% 118

17 Green Acres 1,828 2.2% 67 4,528 2.1% 63

25 Salt of the Earth 0 0.0% 0 0 0.0% 0

26 Midland Crowd 7,789 9.2% 244 20,561 9.5% 246

31 Rural Resort Dwellers 1,612 1.9% 117 3,829 1.8% 122

U11. Rural II 5,011 5.9% 77 14,186 6.6% 87

37 Prairie Living 0 0.0% 0 0 0.0% 0


46 Rooted Rural 2,555 3.0% 124 6,164 2.9% 122

56 Rural Bypasses 2,456 2.9% 193 8,022 3.7% 246

66 Unclassified 1 0.0% 54 2 0.0% 1

Data Note: This report identifies neighborhood segments in the area, and describes the settlement density of the immediate neighborhood. The Index is a comparison of the percent of households or population in the area, by Tapestry segment, to the percent of households or population in the United States, by segment. An index of 100 is the U.S. average.

Source: ESRI


Retail Goods and Services ExpendituresLos Alamos MainStreet



Top Tapestry Segments: Demographic Summary 2009 2014 Sophisticated Squires 22.4% Population 19,510 19,899 In Style 19.3% Households 8,177 8,391 Wealthy Seaboard Suburbs 14.4% Families 5,609 5,685 Exurbanites 11.8% Median Age 44.2 44.7 Connoisseurs 10.7% Median Household Income $104,813 $105,391

Spending AveragePotential Amount

Index Spent Total

Apparel and Services 118 $2,945.02 $24,081,451 Men's 113 $544.20 $4,449,933 Women's 108 $932.98 $7,629,001 Children's 120 $495.09 $4,048,379 Footwear 78 $335.00 $2,739,320 Watches & Jewelry 174 $372.44 $3,045,432

Apparel Products and Services1 261 $265.30 $2,169,389

Computer Computers and Hardware for Home Use 169 $337.32 $2,758,270 Software and Accessories for Home Use 172 $49.10 $401,461

Entertainment & Recreation 171 $5,534.68 $45,257,101 Fees and Admissions 190 $1,184.05 $9,681,970

Membership Fees for Clubs2 190 $324.62 $2,654,457

Fees for Participant Sports, excl. Trips 188 $208.33 $1,703,480 Admission to Movie/Theatre/Opera/Ballet 178 $269.15 $2,200,875 Admission to Sporting Events, excl. Trips 190 $110.81 $906,115 Fees for Recreational Lessons 207 $269.84 $2,206,460 Dating Services 163 $1.29 $10,583 TV/Video/Sound Equipment 160 $1,948.99 $15,936,900 Community Antenna or Cable TV 157 $1,135.63 $9,286,079 Televisions 175 $284.39 $2,325,431 VCRs, Video Cameras, and DVD Players 160 $40.40 $330,374 Video Cassettes and DVDs 155 $92.17 $753,658 Video Game Hardware and Software 161 $70.88 $579,549 Satellite Dishes 144 $1.64 $13,394 Rental of Video Cassettes and DVDs 159 $69.93 $571,795 Streaming/Downloaded Video 187 $2.00 $16,376

Sound Equipment3 165 $240.86 $1,969,475

Rental and Repair of TV/Radio/Sound Equipment 163 $11.10 $90,771 Pets 195 $854.63 $6,988,317

Toys and Games4 162 $210.69 $1,722,829

Recreational Vehicles and Fees5 166 $589.39 $4,819,466

Sports/Recreation/Exercise Equipment6 132 $262.06 $2,142,845

Photo Equipment and Supplies7 172 $200.98 $1,643,395

Reading8 175 $283.89 $2,321,377

Food 161 $12,738.03 $104,158,901 Food at Home 160 $7,277.88 $59,511,199 Bakery and Cereal Products 160 $977.96 $7,996,798 Meat, Poultry, Fish, and Eggs 158 $1,693.76 $13,849,915 Dairy Products 159 $813.92 $6,655,405 Fruit and Vegetables 163 $1,280.54 $10,470,987

Snacks and Other Food at Home9 159 $2,511.69 $20,538,095

Food Away from Home 164 $5,460.16 $44,647,702

Alcoholic Beverages 168 $963.27 $7,876,627Nonalcoholic Beverages at Home 157 $708.37 $5,792,350





Spending AveragePotential Amount

Index Spent Total

Financial Investments 193 $2,781.76 $22,746,427 Vehicle Loans 155 $8,286.27 $67,756,815

Health Nonprescription Drugs 148 $155.10 $1,268,281 Prescription Drugs 153 $840.25 $6,870,739 Eyeglasses and Contact Lenses 169 $127.87 $1,045,625

Home

Mortgage Payment and Basics10 191 $17,513.01 $143,203,923

Maintenance and Remodeling Services 199 $4,223.29 $34,533,825

Maintenance and Remodeling Materials11 177 $733.65 $5,999,054

Utilities, Fuel, and Public Services 158 $7,134.95 $58,342,449Household Furnishings and Equipment

Household Textiles12 173 $239.99 $1,962,394

Furniture 176 $1,124.34 $9,193,748 Floor Coverings 187 $163.21 $1,334,575

Major Appliances13 171 $518.36 $4,238,609

Housewares14 139 $130.20 $1,064,659

Small Appliances 166 $57.02 $466,276 Luggage 185 $18.63 $152,366 Telephones and Accessories 91 $40.92 $334,630Household Operations Child Care 171 $755.69 $6,179,259

Lawn and Garden15 175 $722.94 $5,911,507

Moving/Storage/Freight Express 164 $87.73 $717,405

Housekeeping Supplies16 162 $1,177.33 $9,627,046

Insurance Owners and Renters Insurance 171 $807.91 $6,606,303 Vehicle Insurance 163 $2,018.00 $16,501,208 Life/Other Insurance 174 $839.92 $6,868,054 Health Insurance 161 $3,080.66 $25,190,575

Personal Care Products17 162 $636.98 $5,208,592

School Books and Supplies18 155 $174.70 $1,428,547

Smoking Products 136 $603.85 $4,937,710

Transportation

Vehicle Purchases (Net Outlay)19 164 $7,808.99 $63,854,150

Gasoline and Motor Oil 154 $4,222.73 $34,529,254 Vehicle Maintenance and Repairs 166 $1,550.27 $12,676,547

Travel Airline Fares 191 $811.41 $6,634,911 Lodging on Trips 189 $797.82 $6,523,766 Auto/Truck/Van Rental on Trips 197 $73.17 $598,331 Food and Drink on Trips 182 $808.78 $6,613,405

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent f or a product or service relative to a national average of 100. Detail may not sum to totals due to rounding.

Source: ESRI forecasts for 2009 and 2014. Consumer Spending data are derived from the 2005 and 2006 Consumer Expenditure Surveys, Bureau of Labor Statistics.





1Apparel Products and Services includes mater ial for making clothes , sewing patterns and notions , shoe repair and other shoe ser vices, apparel laundr y and dr y cleaning, alteration, repair and tailoring of apparel, clothing rental and storage, and watch and jewelry repair.

2Membership Fees for Clubs includes membership fees for social, recreational, and civic clubs.

3Sound Equipment includes sound components and systems , Digital A udio Players, records, CDs, audio tapes , streaming/downloaded audio, tape recorders , radios, musical instruments and accessories, and rental and repair of musical instruments.

4Toys and Games includes toys, games, arts and crafts, tricycles, playground equipment, arcade games, and online entertainment and games.

5Recreational Vehicles & Fees includes docking and landing fees for boats and planes, purchase and rental of RVs or boats, and camp fees.

6Sports/Recreation/Exercise Equipment includes e xercise equipment and gear , game tab les, bicycles , camping equipment, hunting and fishing equipment, winter spo ts equipment, water sports equipment, other sports equipment, and rental/repair of sports/recreation/exercise equipment.

7Photo Equipment and Supplies includes film, film processing, phot raphic equipment, rental and repair of photo equipment, and photographer fees.

8Reading includes magazine and newspaper subscriptions, single copies of magazines and newspapers, and books.

9Snacks and Other Food at Home includes candy, chewing gum, sugar, artificial weeteners, jam, jelly, preserves, margarine, fat, oil, salad dressing, nondair y cream and milk, peanut butter, frozen prepared food, potato chips, nuts, salt, spices, seasonings, olives, pickles, relishes, sauces, gravy, other condiments, soup, prepared salad, prepared desser t, baby food, miscellaneous prepared food, and nonalcoholic beverages.

10Mortgage Payment and Basics includes mortgage interest, mortgage principal, property taxes, homeowners insurance, and ground rent.

11Maintenance and Remodeling Materials includes supplies/tools/equipment f or painting and w allpapering, plumbing supplies and equipment, electr ical/heating/AC supplies, materials for hard surface floo ing, materials for roofing/gutter , materials for plaster/panel/siding, materials for patio/fence/brick work, landscaping materials, and insulation materials for owned homes.

12Household Textiles includes bathroom linens, bedroom linens, kitchen linens, dining room linens, other linens, curtains, draperies, slipcovers, decorative pillows, and materials for slipcovers and curtains.

13Major Appliances includes dishwashers, disposals, refrigerators, freezers, washers, dryers, stoves, ovens, microwaves, window air conditioners, electric floor cleaning equipment,sewing machines, and miscellaneous appliances.

14Housewares includes plastic dinnerware, china, flat are, glassware, serving pieces, nonelectric cookware, and tableware.

15Lawn and Garden includes lawn and garden supplies, equipment and care service, indoor plants, fresh fl wers, and repair/rental of lawn and garden equipment.

16Housekeeping Supplies includes soaps and laundr y detergents, cleaning products, toilet tissue, paper towels, napkins, paper/plastic/foil products, stationery, giftwrap supplies, postage, and delivery services.

17Personal Care Products includes hair care products , nonelectr ic ar ticles for hair, wigs, hairpieces, oral hygiene products, shaving needs, perfume, cosmetics, skincare, bath products, nail products, deodorant, feminine hygiene products, and personal care appliances.

18School Books and Supplies includes school books and supplies for college, elementary school, high school, and preschool.

19Vehicle Purchases (Net Outlay) includes net outlay for new and used cars, trucks, vans, motorcycles, and motor scooters.


Retail Market PotentialLos Alamos MainStreet



Demographic Summary 2009 2014 Population 19,510 19,899

Total Number of Adults 15,145 15,554

Households 8,177 8,391

Median Household Income $104,813 $105,391

ExpectedNumber of Percent of

Product/Consumer Behavior Adults/HHs Adults/HHs MPI

Apparel (Adults)Bought any men's apparel in last 12 months 8,268 54.6% 108

Bought any women's apparel in last 12 months 7,330 48.4% 106

Bought apparel for child <13 in last 6 months 4,198 27.7% 98

Bought any shoes in last 12 months 8,455 55.8% 107

Bought costume jewelry in last 12 months 3,494 23.1% 111

Bought any fine jewelry in last 12 months 3,723 24.6% 107

Bought a watch in last 12 months 2,960 19.5% 95

Automobiles (Households)HH owns/leases any vehicle 7,689 94.0% 108

HH bought new vehicle in last 12 months 929 11.4% 138

Automotive Aftermarket (Adults)Bought gasoline in last 6 months 14,117 93.2% 107

Bought/changed motor oil in last 12 months 7,299 48.2% 93

Had tune-up in last 12 months 5,341 35.3% 112

Beverages (Adults)Drank bottled water/seltzer in last 6 months 10,462 69.1% 110

Drank regular cola in last 6 months 6,733 44.5% 85

Drank beer/ale in last 6 months 7,137 47.1% 111

Cameras & Film (Adults)Bought any camera in last 12 months 2,380 15.7% 106

Bought film in last 12 months 3,828 25.3% 107

Bought digital camera in last 12 months 1,374 9.1% 129

Bought memory card for camera in last 12 months 1,486 9.8% 129

Cell Phones/PDAs & ServiceBought cell/mobile phone/PDA in last 12 months 4,799 31.7% 108

Avg monthly cell/mobile phone/PDA bill: $1-$49 4,388 29.0% 112

Avg monthly cell/mobile phone/PDA bill: $50-99 5,223 34.5% 109

Avg monthly cell/mobile phone/PDA bill: $100+ 2,716 17.9% 117

Computers (Households)HH owns a personal computer 7,066 86.4% 120

HH spent <$500 on home PC 769 9.4% 104

HH spent $500-$999 on home PC 1,675 20.5% 112


HH spent $1500-$1999 on home PC 930 11.4% 137

Spent $2000+ on home PC 930 11.4% 147

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.

Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households. ESRI forecasts for 2009 and 2014.







Convenience Stores (Adults)Shopped at convenience store in last 6 months 9,214 60.8% 102

Bought cigarettes at convenience store in last 30 days 1,631 10.8% 73

Bought gas at convenience store in last 30 days 4,441 29.3% 88

Spent at convenience store in last 30 days: <$20 1,864 12.3% 127

Spent at convenience store in last 30 days: $20-39 1,728 11.4% 114

Spent at convenience store in last 30 days: $40+ 4,648 30.7% 87

Entertainment (Adults)Attended movies in last 6 months 10,037 66.3% 113

Went to live theater in last 6 months 2,862 18.9% 150

Went to a bar/night club in last 12 months 3,247 21.4% 117

Dined out in last 12 months 9,256 61.1% 125

Gambled at a casino in last 12 months 2,831 18.7% 116

Visited a theme park in last 12 months 3,990 26.3% 119

DVDs rented in last 30 days: 1 460 3.0% 114




DVDs rented in last 30 days: 5+ 2,235 14.8% 112

DVDs purchased in last 30 days: 1 888 5.9% 109

DVDs purchased in last 30 days: 2 871 5.8% 109

DVDs purchased in last 30 days: 3-4 746 4.9% 100

DVDs purchased in last 30 days: 5+ 646 4.3% 79

Spent on toys/games in last 12 months: <$50 864 5.7% 91

Spent on toys/games in last 12 months: $50-$99 376 2.5% 91

Spent on toys/games in last 12 months: $100-$199 1,178 7.8% 109


Spent on toys/games in last 12 months: $500+ 1,136 7.5% 136

Financial (Adults)Have home mortgage (1st) 3,913 25.8% 142

Used ATM/cash machine in last 12 months 9,112 60.2% 119

Own any stock 2,182 14.4% 160

Own U.S. savings bond 1,538 10.2% 143

Own shares in mutual fund (stock) 2,361 15.6% 166

Own shares in mutual fund (bonds) 1,453 9.6% 166

Used full service brokerage firm in last 12 months 1,384 9.1% 150

Used discount brokerage firm in last 12 months 413 2.7% 138

Have 401K retirement savings 3,617 23.9% 145

Own any credit/debit card (in own name) 12,768 84.3% 115

Avg monthly credit card expenditures: <$111 2,135 14.1% 96

Avg monthly credit card expenditures: $111-225 1,425 9.4% 104



Avg monthly credit card expenditures: $701+ 3,423 22.6% 165


Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households.







Grocery (Adults)Used beef (fresh/frozen) in last 6 months 10,648 70.3% 101

Used bread in last 6 months 14,681 96.9% 101

Used chicken/turkey (fresh or frozen) in last 6 months 11,635 76.8% 103

Used fish/seafood (fresh or frozen) in last 6 months 8,230 54.3% 107

Used fresh fruit/vegetables in last 6 months 13,597 89.8% 104

Used fresh milk in last 6 months 13,898 91.8% 101

Health (Adults)Exercise at home 2+ times per week 5,278 34.8% 118

Exercise at club 2+ times per week 2,672 17.6% 153

Visited a doctor in last 12 months 12,756 84.2% 108

Used vitamin/dietary supplement in last 6 months 8,213 54.2% 114

Home (Households)Any home improvement in last 12 months 3,183 38.9% 125

Used housekeeper/maid/professional cleaning service in last 12 months

1,825 22.3% 142

Purchased any HH furnishing in last 12 months 1,014 12.4% 117

Purchased bedding/bath goods in last 12 months 4,619 56.5% 104

Purchased cooking/serving product in last 12 months 2,360 28.9% 106

Bought any kitchen appliance in last 12 months 1,654 20.2% 114

Insurance (Adults)Currently carry any life insurance 8,428 55.6% 115

Have medical/hospital/accident insurance 12,322 81.4% 112

Carry homeowner insurance 10,061 66.4% 125

Carry renter insurance 824 5.4% 90

Have auto/other vehicle insurance 13,862 91.5% 109

Pets (Households)HH owns any pet 4,369 53.4% 112

HH owns any cat 2,049 25.1% 108

HH owns any dog 3,089 37.8% 109

Reading Materials (Adults)Bought book in last 12 months 9,026 59.6% 120

Read any daily newspaper 7,548 49.8% 116

Heavy magazine reader 3,368 22.2% 112

Restaurants (Adults)Went to family restaurant/steak house in last 6 mo 12,124 80.1% 110

Went to family restaurant/steak house last mo: <2 times 4,232 27.9% 107

Went to family restaurant/steak house last mo: 2-4 times 4,597 30.4% 111

Went to family restaurant/steak house last mo: 5+ times 3,294 21.7% 111

Went to fast food/drive-in restaurant in last 6 mo 13,801 91.1% 102

Went to fast food/drive-in restaurant <5 times/mo 4,721 31.2% 102

Went to fast food/drive-in 5-12 times/mo 5,107 33.7% 107

Went to fast food/drive-in restaurant 13+ times/mo 3,973 26.2% 95

Fast food/drive-in last 6 mo: eat in 5,976 39.5% 103

Fast food/drive-in last 6 mo: home delivery 1,571 10.4% 93

Fast food/drive-in last 6 mo: take-out/drive-thru 8,127 53.7% 103

Fast food/drive-in last 6 mo: take-out/walk-in 4,355 28.8% 117









Telephones & Service (Households)HH owns in-home cordless telephone 6,009 73.5% 114

HH average monthly long distance phone bill: <$16 2,429 29.7% 107

HH average monthly long distance phone bill: $16-25 1,129 13.8% 118


HH average monthly long distance phone bill: $60+ 389 4.8% 108

Television & Sound Equipment (Households)HH owns 1 TV 1,259 15.4% 77

HH owns 2 TVs 2,072 25.3% 95

HH owns 3 TVs 1,944 23.8% 106

HH owns 4+ TVs 2,226 27.2% 130

HH subscribes to cable TV 5,730 70.1% 121

HH watched 15+ hours of cable TV last week 5,050 61.8% 103

Purchased audio equipment in last 12 months 689 8.4% 102

Purchased CD player in last 12 months 383 4.7% 89

Purchased DVD player in last 12 months 840 10.3% 97

Purchased MP3 player in last 12 months 989 12.1% 139

Purchased video game system in last 12 months 751 9.2% 106

Travel (Adults)Domestic travel in last 12 months 10,237 67.6% 128

Took 3+ domestic trips in last 12 months 4,296 28.4% 137

Spent on domestic vacations last 12 mo: <$1000 2,213 14.6% 116

Spent on domestic vacations last 12 mo: $1000-$1499 1,439 9.5% 137

Spent on domestic vacations last 12 mo: $1500-$1999 955 6.3% 157

Spent on domestic vacations last 12 mo: $2000-$2999 939 6.2% 151

Spent on domestic vacations last 12 mo: $3000+ 1,261 8.3% 172

Foreign travel in last 3 years 5,555 36.7% 146

Took 3+ foreign trips by plane in last 3 years 1,188 7.8% 173

Spent on foreign vacations last 12 mo: <$1000 1,117 7.4% 134

Spent on foreign vacations last 12 mo: $1000-$2999 916 6.0% 152

Spent on foreign vacations: $3000+ 1,262 8.3% 179

Stayed 1+ nights at hotel/motel in last 12 months 8,075 53.3% 129







Demographic Summary 2009 2014 Population 215,631 227,413

Total Number of Adults 165,777 175,487

Households 84,832 89,740

Median Household Income $55,110 $56,498



Apparel (Adults)Bought any men's apparel in last 12 months 83,205 50.2% 100

Bought any women's apparel in last 12 months 76,210 46.0% 101

Bought apparel for child <13 in last 6 months 46,648 28.1% 100

Bought any shoes in last 12 months 85,963 51.9% 99

Bought costume jewelry in last 12 months 33,791 20.4% 98

Bought any fine jewelry in last 12 months 38,461 23.2% 101

Bought a watch in last 12 months 33,078 20.0% 96

Automobiles (Households)HH owns/leases any vehicle 76,216 89.8% 103

HH bought new vehicle in last 12 months 7,246 8.5% 104

Automotive Aftermarket (Adults)Bought gasoline in last 6 months 147,950 89.2% 103

Bought/changed motor oil in last 12 months 86,865 52.4% 101

Had tune-up in last 12 months 54,937 33.1% 105

Beverages (Adults)Drank bottled water/seltzer in last 6 months 103,974 62.7% 100

Drank regular cola in last 6 months 84,131 50.7% 97

Drank beer/ale in last 6 months 70,443 42.5% 100

Cameras & Film (Adults)Bought any camera in last 12 months 24,369 14.7% 99

Bought film in last 12 months 40,183 24.2% 103

Bought digital camera in last 12 months 11,076 6.7% 95

Bought memory card for camera in last 12 months 12,496 7.5% 99

Cell Phones/PDAs & ServiceBought cell/mobile phone/PDA in last 12 months 48,388 29.2% 99

Avg monthly cell/mobile phone/PDA bill: $1-$49 42,779 25.8% 100

Avg monthly cell/mobile phone/PDA bill: $50-99 52,800 31.9% 100

Avg monthly cell/mobile phone/PDA bill: $100+ 26,666 16.1% 105

Computers (Households)HH owns a personal computer 62,223 73.3% 102

HH spent <$500 on home PC 7,411 8.7% 96




Spent $2000+ on home PC 7,084 8.4% 108


Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by Mediamark Research & Intelligence LLC. in a nationally representative survey of U.S. households. ESRI forecasts for 2009 and 2014.







Convenience Stores (Adults)Shopped at convenience store in last 6 months 98,180 59.2% 99

Bought cigarettes at convenience store in last 30 days 23,587 14.2% 96

Bought gas at convenience store in last 30 days 53,955 32.5% 98

Spent at convenience store in last 30 days: <$20 16,597 10.0% 103

Spent at convenience store in last 30 days: $20-39 16,335 9.9% 99

Spent at convenience store in last 30 days: $40+ 56,024 33.8% 96

Entertainment (Adults)Attended movies in last 6 months 96,959 58.5% 100

Went to live theater in last 6 months 23,113 13.9% 111

Went to a bar/night club in last 12 months 29,890 18.0% 98

Dined out in last 12 months 82,753 49.9% 102

Gambled at a casino in last 12 months 26,471 16.0% 99

Visited a theme park in last 12 months 36,557 22.1% 99

DVDs rented in last 30 days: 1 4,737 2.9% 108




DVDs rented in last 30 days: 5+ 22,142 13.4% 102

DVDs purchased in last 30 days: 1 8,656 5.2% 97

DVDs purchased in last 30 days: 2 8,424 5.1% 97

DVDs purchased in last 30 days: 3-4 7,670 4.6% 94

DVDs purchased in last 30 days: 5+ 8,806 5.3% 98

Spent on toys/games in last 12 months: <$50 10,022 6.0% 97




Spent on toys/games in last 12 months: $500+ 8,777 5.3% 96

Financial (Adults)Have home mortgage (1st) 32,246 19.5% 107

Used ATM/cash machine in last 12 months 86,065 51.9% 102

Own any stock 16,394 9.9% 110

Own U.S. savings bond 11,601 7.0% 99

Own shares in mutual fund (stock) 17,417 10.5% 112

Own shares in mutual fund (bonds) 10,684 6.4% 112

Used full service brokerage firm in last 12 months 10,937 6.6% 109

Used discount brokerage firm in last 12 months 3,389 2.0% 104

Have 401K retirement savings 28,042 16.9% 102

Own any credit/debit card (in own name) 123,534 74.5% 102

Avg monthly credit card expenditures: <$111 23,283 14.0% 96




Avg monthly credit card expenditures: $701+ 26,293 15.9% 116









Grocery (Adults)Used beef (fresh/frozen) in last 6 months 115,729 69.8% 101

Used bread in last 6 months 159,743 96.4% 100

Used chicken/turkey (fresh or frozen) in last 6 months 122,700 74.0% 99

Used fish/seafood (fresh or frozen) in last 6 months 85,548 51.6% 101

Used fresh fruit/vegetables in last 6 months 144,578 87.2% 101

Used fresh milk in last 6 months 151,289 91.3% 101

Health (Adults)Exercise at home 2+ times per week 49,697 30.0% 102

Exercise at club 2+ times per week 20,256 12.2% 106

Visited a doctor in last 12 months 129,950 78.4% 100

Used vitamin/dietary supplement in last 6 months 81,680 49.3% 103

Home (Households)Any home improvement in last 12 months 27,529 32.5% 104

Used housekeeper/maid/professional cleaning service in last 12 months

14,943 17.6% 112

Purchased any HH furnishing in last 12 months 9,071 10.7% 101

Purchased bedding/bath goods in last 12 months 45,769 54.0% 99

Purchased cooking/serving product in last 12 months 23,045 27.2% 100

Bought any kitchen appliance in last 12 months 15,324 18.1% 102

Insurance (Adults)Currently carry any life insurance 80,196 48.4% 100

Have medical/hospital/accident insurance 120,758 72.8% 100

Carry homeowner insurance 91,135 55.0% 104

Carry renter insurance 9,987 6.0% 100

Have auto/other vehicle insurance 143,662 86.7% 103

Pets (Households)HH owns any pet 42,312 49.9% 105

HH owns any cat 20,408 24.1% 103

HH owns any dog 30,585 36.1% 104

Reading Materials (Adults)Bought book in last 12 months 84,429 50.9% 103

Read any daily newspaper 69,697 42.0% 98

Heavy magazine reader 31,785 19.2% 96

Restaurants (Adults)Went to family restaurant/steak house in last 6 mo 121,511 73.3% 100

Went to family restaurant/steak house last mo: <2 times 42,752 25.8% 99

Went to family restaurant/steak house last mo: 2-4 times 46,533 28.1% 102

Went to family restaurant/steak house last mo: 5+ times 32,228 19.4% 100

Went to fast food/drive-in restaurant in last 6 mo 148,933 89.8% 100

Went to fast food/drive-in restaurant <5 times/mo 51,097 30.8% 101

Went to fast food/drive-in 5-12 times/mo 52,381 31.6% 100

Went to fast food/drive-in restaurant 13+ times/mo 45,452 27.4% 99

Fast food/drive-in last 6 mo: eat in 62,998 38.0% 99

Fast food/drive-in last 6 mo: home delivery 17,611 10.6% 96

Fast food/drive-in last 6 mo: take-out/drive-thru 87,019 52.5% 100

Fast food/drive-in last 6 mo: take-out/walk-in 40,864 24.6% 100









Telephones & Service (Households)HH owns in-home cordless telephone 55,822 65.8% 102

HH average monthly long distance phone bill: <$16 23,605 27.8% 100



HH average monthly long distance phone bill: $60+ 3,826 4.5% 103

Television & Sound Equipment (Households)HH owns 1 TV 16,232 19.1% 96

HH owns 2 TVs 22,421 26.4% 100

HH owns 3 TVs 19,133 22.6% 101

HH owns 4+ TVs 18,191 21.4% 102

HH subscribes to cable TV 48,608 57.3% 99

HH watched 15+ hours of cable TV last week 50,098 59.1% 98

Purchased audio equipment in last 12 months 6,698 7.9% 95

Purchased CD player in last 12 months 4,314 5.1% 97

Purchased DVD player in last 12 months 8,887 10.5% 99

Purchased MP3 player in last 12 months 7,228 8.5% 98

Purchased video game system in last 12 months 6,922 8.2% 94

Travel (Adults)Domestic travel in last 12 months 91,294 55.1% 104

Took 3+ domestic trips in last 12 months 36,742 22.2% 107

Spent on domestic vacations last 12 mo: <$1000 20,709 12.5% 99




Spent on domestic vacations last 12 mo: $3000+ 8,885 5.4% 111

Foreign travel in last 3 years 44,076 26.6% 106

Took 3+ foreign trips by plane in last 3 years 8,278 5.0% 110

Spent on foreign vacations last 12 mo: <$1000 9,872 6.0% 108

Spent on foreign vacations last 12 mo: $1000-$2999 7,216 4.4% 109

Spent on foreign vacations: $3000+ 8,789 5.3% 114

Stayed 1+ nights at hotel/motel in last 12 months 71,180 42.9% 104




Business Summary by NAICS CodesLos Alamos MainStreet




Total Businesses: 561 653 11,368

Total Employees: 13,567 14,541 111,315

Total Residential Population: 13,038 19,510 215,631

Employee/Residential Population Ratio: 1.04 0.75 0.52

Businesses Employees Businesses Employees Businesses EmployeesNumber Percent Number Percent Number Percent Number Percent Number Percent Number Percent

Agriculture, Forestry, Fishing & Hunting 2 0.4% 0 0.0% 3 0.5% 5 0.0% 53 0.5% 241 0.2%

Mining 0 0.0% 0 0.0% 0 0.0% 0 0.0% 21 0.2% 53 0.0%

Utilities 1 0.2% 72 0.5% 1 0.2% 75 0.5% 35 0.3% 275 0.2%

Construction 35 6.2% 216 1.6% 48 7.4% 272 1.9% 1,078 9.5% 6,304 5.7%

Manufacturing 14 2.5% 73 0.5% 16 2.5% 75 0.5% 305 2.7% 1,535 1.4%

Wholesale Trade 10 1.8% 31 0.2% 12 1.8% 41 0.3% 310 2.7% 1,855 1.7%

Retail Trade 47 8.3% 394 2.9% 56 8.6% 499 3.4% 1,835 16.1% 12,932 11.6%

Motor Vehicle & Parts Dealers 2 0.4% 8 0.1% 2 0.3% 8 0.1% 107 0.9% 1,309 1.2%

Furniture & Home Furnishings Stores 2 0.4% 8 0.1% 2 0.3% 8 0.1% 117 1.0% 553 0.5%

Electronics & Appliance Stores 4 0.7% 17 0.1% 4 0.6% 17 0.1% 90 0.8% 399 0.4%

Bldg Material & Garden Equipment & Supplies Dealers 4 0.7% 84 0.6% 5 0.8% 87 0.6% 133 1.2% 1,382 1.2%

Food & Beverage Stores 1 0.2% 102 0.8% 3 0.5% 176 1.2% 138 1.2% 2,559 2.3%

Health & Personal Care Stores 3 0.5% 6 0.0% 3 0.5% 7 0.0% 82 0.7% 577 0.5%

Gasoline Stations 7 1.2% 47 0.3% 8 1.2% 58 0.4% 60 0.5% 418 0.4%

Clothing & Clothing Accessories Stores 4 0.7% 10 0.1% 4 0.6% 10 0.1% 310 2.7% 1,139 1.0%

Sport Goods, Hobby, Book, & Music Stores 7 1.2% 34 0.3% 8 1.2% 36 0.2% 109 1.0% 897 0.8%

General Merchandise Stores 2 0.4% 26 0.2% 2 0.3% 26 0.2% 40 0.4% 1,886 1.7%

Miscellaneous Store Retailers 11 1.9% 47 0.3% 14 2.1% 61 0.4% 630 5.5% 1,722 1.5%

Nonstore Retailers 1 0.2% 5 0.0% 1 0.2% 5 0.0% 19 0.2% 91 0.1%

Transportation & Warehousing 5 0.9% 50 0.4% 8 1.2% 53 0.4% 162 1.4% 811 0.7%

Information 16 2.8% 235 1.7% 17 2.6% 241 1.7% 289 2.5% 1,747 1.6%

Finance & Insurance 19 3.4% 562 4.1% 22 3.4% 574 3.9% 444 3.9% 3,158 2.8%

Central Bank/Credit Intermediation & Related Activities 7 1.2% 385 2.8% 9 1.4% 395 2.7% 200 1.8% 2,162 1.9%

Securities, Commodity Contracts & Other Financial Investments & Other Related Activities 5 0.9% 154 1.1% 6 0.9% 156 1.1% 109 1.0% 591 0.5%

Insurance Carriers & Related Activities; Funds, Trusts & Other Financial Vehicles 7 1.2% 23 0.2% 7 1.1% 23 0.2% 135 1.2% 405 0.4%

Real Estate, Rental & Leasing 31 5.5% 191 1.4% 32 4.9% 197 1.4% 526 4.6% 2,454 2.2%

Professional, Scientific & Tech Services 74 13.1% 911 6.7% 81 12.4% 945 6.5% 1,146 10.1% 4,932 4.4%

Legal Services 9 1.6% 39 0.3% 9 1.4% 39 0.3% 196 1.7% 1,102 1.0%

Management of Companies & Enterprises 1 0.2% 190 1.4% 1 0.2% 190 1.3% 5 0.0% 243 0.2%

Administrative & Support & Waste Management & Remediation Services 25 4.4% 79 0.6% 27 4.1% 108 0.7% 415 3.7% 1,938 1.7%

Educational Services 16 2.8% 7,411 54.6% 20 3.1% 7,799 53.6% 384 3.4% 14,345 12.9%

Health Care & Social Assistance 75 13.3% 1,160 8.6% 86 13.2% 1,250 8.6% 1,012 8.9% 9,752 8.8%

Arts, Entertainment & Recreation 18 3.2% 296 2.2% 23 3.5% 421 2.9% 317 2.8% 5,699 5.1%

Accommodation & Food Services 37 6.5% 593 4.4% 41 6.3% 629 4.3% 632 5.6% 12,353 11.1%

Accommodation 8 1.4% 184 1.4% 10 1.5% 207 1.4% 168 1.5% 4,124 3.7%

Food Services & Drinking Places 29 5.1% 408 3.0% 31 4.7% 422 2.9% 464 4.1% 8,229 7.4%

Other Services (except Public Administration) 76 13.5% 236 1.7% 91 13.9% 264 1.8% 1,229 10.8% 5,597 5.0%

Automotive Repair & Maintenance 9 1.6% 29 0.2% 11 1.7% 34 0.2% 187 1.6% 670 0.6%

Public Administration 59 10.4% 855 6.3% 63 9.6% 891 6.1% 922 8.1% 24,980 22.4%

Unclassified Establishments 4 0.7% 12 0.1% 5 0.8% 12 0.1% 248 2.2% 111 0.1%

Total 565 100.0% 13,567 100.0% 653 100.0% 14,541 100.0% 11,368 100.0% 111,315 100.0%

Source: Business data provided by InfoUSA, Omaha NE Copyright 2009, all rights reserved. ESRI forecasts for 2009.


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