profile manual - axess

drillinG contractors

enerGYcompanies

fpSo contractors

mmocompanies

Surfcompanies

World-class integrity solutionsfor

WE: createWE: careWE: challenGeWE: communicateWE: contributeWE: createWE: deliverWE: execute

WE: focuSWE: improveWE: innovateWE: involveWE: liStenWE: reSpondWE: Solve

WE: SOLVE

DRILLING Contractors

ENERGYCompanies

FPSO Contractors

MMOCompanies

SURFCompanies

World class integrity solutionsfor


ENERGYCompanies

FPSO Contractors

MMOCompanies

SURFCompanies

World class integrity solutions

for

Molde

Bergen

Huston

Rio de Janeiro

Kristiansund

Trondheim

Orkanger

Singapore

You can achieve anything in the world when your heart lies in Molde

WE: SOLVE

WE: CHALLANGE

www.axess.no www.axess.no

WE: INNOVATE

WE: CREATE


ENERGYCompanies

FPSO Contractors

MMOCompanies

SURFCompanies

World class integrity solutions

for

Molde

Bergen

Huston

Rio de Janeiro

Kristiansund

Trondheim

Orkanger

Singapore

You can achieve anything in the world when your heart lies in Molde

WE: SOLVE

WE: CHALLANGE

www.axess.no www.axess.no

WE: INNOVATE

WE: CREATE

Pudaecto bera vero incimiSum sin estTentorrovit del idem Doluptati que num aute Dis osam, id ulpa velibus Dandiassum eost, incia dis Molorro maion poreici mi

2/3

1/3

Postboks 2197, Oscar Hanssens vei 5, N–6415 MOLDE | Org.nr. 980 123 537 | Tel. +47 982 43 600 | [email protected] | www.axess.no

the basic elements of axess: logo, colours, verbal expressions and illustrations.

the graphic profile as it appears in digital media and on printed surfaces.

the graphic profile as it is perceived in and by the surrounding environment.

9

main loGo

The logo is made in two variants to be used on different backgrounds.

The logo symbol of the main logo is graded blue and the signature is dark grey. This variant should be used at all times, if possible, and should be placed on a white or completely light background.

The variant of the main logo has a white signature. This version is intended for a dark background.

Never use one of the logo colours as a background. Avoid placing the logo on a coloured background, particularly blue-green tones that camouflage the logo symbol. Ensure that the logo is clearly visible at all times.

logo on light background logo on dark background

1: loGo

10

StYliSed loGoS

monochrome black/white logo on a white and black background

These variants should only be used on occasions when it is not technically viable to use the other logos, for example, in engraving and embroidery.

Typical examples are engraving on ballpoint pens and cuff links, as well as logos on clothing, which are often embroidered.

monochrome logo

1: loGo

11

logo on a picture background

loGo on a picture backGround

When the logo is placed on a picture, ensure that it is clearly visible.

Avoid placing the logo on untidy picture backgrounds.

variants not permitted

1: loGo

12

poSitioninG

Give the logo some space – the logo will come into its own and be more visible if it has a little space around it.

The minimum distance to the edge and/or other objects is 1 times the distance from the A and the top of the logo symbol: When the logo is scaled, the distance is scaled correspondingly.

min 20 mm

ScalinG

When the logo is scaled, this should always be done proportionally.

The minimum permissible size of the logo is 20 mm wide.

1: loGo

15

loGo With paYoff

Alternative 1 is the preferred version of the logo with payoff.

If there are height restrictions, or if the text clashes with other text, choose alternative 2.

2: verbal expreSSionS

World-Class Integrity Solutions

alternative 1

alternative 2

16

loGo With paYoff


logo with payoff on a light background logo with payoff on a dark background

17

x

x

min 20 mm

poSitioninG of loGo

Give the logo some space – the logo will come into its own and be more visible if it has a little space around it.

The minimum distance to the edge and/or other objects is 1 times the distance from the A and the top of the logo symbol: When the logo is scaled, the distance is scaled correspondingly.

Note that the payoff is positioned a little to the right of the logo symbol. This is necessary in order to create the optical illusion that they are actually aligned.

ScalinG the loGo

When the logo is scaled, this should always be done proportionally.

The minimum permissible size of the logo is 20 mm wide.


23

primarY colourS

uSe of colour SYStemS

Axessable Azur is the actual signal colour and is what we wish to be associated with. Axessable Azur may be used as a background colour for printed matter and may also be used in certain decor elements that we wish to promote.When the two primary colours are being used together, the turquoise should dominate in order to avoid creating an impression that is too dark. Both colours may be used with the graded tones illustrated in order to achieve lighter colour variants.The primary colours may also be combined with supplementary colours, refer to the following pages.

The specified values under each individual colour apply to printing works, web designers and other professional users. For use of colours in the Microsoft Office package, refer to page 25.

pantone: 320 ccmYk: 100 – 0 – 30 – 2rGb: 0 – 154 – 166 html: #009aa6

axeSSable azur

80% 80%60% 60%40% 40%20% 20%

GreY’S SecuritY

pantone: 445 ccmYk: 52 – 22 – 30 – 74rGb: 77 – 83 – 87html: #4d5357

main logo colours

these values are intended for professional users such as web designers and printing works. for use of colours in the microsoft office package, refer to page 25.

3: colourS

24

contraStinG and SupplementarY colourS

Supplementary colours

contrasting colours

pantone: 376 ccmYk: 47 – 5 – 100 – 0rGb: 122 – 184 – 0html: #7ab800

pantone: 5483 ccmYk: 65 – 11 – 25 – 27rGb: 88 – 145 – 153 html: #589199

SeaWeed

SubSea, u See

80%

80%

80%

80% 80%

60%

60%

60%

60% 60%

40%

40%

40%

40% 40%

20%

20%

20%

20% 20%

Sea o’ranGer

ocean deep, purple WaShY WaShY

pantone: 144 ccmYk: 0 – 50 – 99 – 0rGb: 233 – 131 – 0html: #e98300

pantone: 666 ccmYk: 37 – 42 – 2 – 5rGb: 160 – 146 – 180 html: #a092b4

pantone: 5435 ccmYk: 31 – 8 – 6 – 11rGb: 166 – 188 – 198html: #a6bcc6

Axess' colour palette also contains contrasting and supplementary colours. These have been developed to provide designers with more leeway in the design of printed matter, web pages, etc.

Contrasting colours are used to promote visual elements and to create tension and dynamics in the graphic expression.

Supplementary colours are only meant to be used in instances where there is a particular requirement for additional colours, e.g. complicated graphics, etc.

3: colourS

uSe of colour SYStemS

The specified values under each individual colour apply to printing works, web designers and other professional users. For use of colours in the Microsoft Office package, refer to page 25.

these values are intended for professional users such as web designers and printing works. for use of colours in the microsoft office package, refer to page 25.

25

axess colour themes * in the microsoft office package

primary colours

uSe of colourS in the microSoft office packaGe

Separate Axess templates have been developed for Microsoft Word and PowerPoint. These may only be used on a PC, not a Mac.

The Microsoft Office package uses the colour space Generic RGB, which gives different codes than the standard colour space for the web (sRGB).

The theme colours in the Word and PowerPoint templates have been adjusted to this so do not change the codes. Nor should the codes be copied from here and used in creating web graphics in Adobe Photoshop, for example.

The Office software automatically generates a range of lighter and darker nuances of the theme colours. Also exercise caution in using these as they are often far removed from optimally selected nuances.

3: colourS

rGb: 72 – 127 – 135rGb: 142 – 126 – 165 rGb: 150 – 174 – 186

rGb: 60 – 65 – 69 rGb: 17 – 137 – 149

* Colour space: Generic RGB

rGb: 105 – 174 – 5 rGb: 226 – 111 – 7

contrasting colours

Supplementary colours

28

tYpoGraphY – printed matter

As these guidelines apply to printed matter, they are intended for professional users such as printing works and advertising agencies.

HEADING, INTRODUCTION AND WORD PALETTEFutura should always be used for headings, introductions and the word palette (see separate page).

Use Futura Light 15pt/17pt in headings and Futura Book 10pt/14pt in introductions.

BODy TExTBody text should always appear in ChaparralPro Regular. Generally, body text isset in 10pt/14pt.Chaparral Pro Light Italic is used foremphasis and quotations.Chaparral Pro Bold is only used ininstances where there is a requirement for optimum readability, such as when reading at long distances, etc.

Alternating between the different type-faces gives the layout a dynamic character if a degree of moderation is shown.

abcdefGhijklmnopqrstuvwxyzæøåabcdefghijklmnopqrstuvwxyzæøå1234567890

futura | medium

abcdEfghijklmnopqrstuvWxyzæøåabcdefghijklmnopqrstuvwxyzæøå1234567890

futura | heavy

abcdefGhiJklmnopqrStuvWxYzæøåabcdefghijklmnopqrstuvwxyzæøå1234567890

aabbcc01234futura | light

futura

abCdefghIjklmnopqrStuvWxyzæøåabcdefghijklmnopqrstuvwxyzæøå1234567890

futura | book

abCdefghIjklmnopqrStuvWxyzæøåabcdefghijklmnopqrstuvwxyzæøå1234567890

abcdefghijklmnopqrstuvWxyzæøåabcdefghijklmnopqrstuvwxyzæøå1234567890

AaBbCc01234Chaparral pro | light Italic chaparral pro | bold

Chaparral Pro Regular

4: tYpoGraphY

30

tYpoGraphY – Word, poWerpoint, etc.

Text written by employees in prefabricated templates in Word, for example.

HEADING AND INTRODUCTIONCentury Gothic Regular is used for headings and introductions. Bold and Italic may be used for emphasising words, quotations and short sentences.

BODy TExTBody text should always appear in Arial Regular. Arial Bold may be used for emphasising short words and sentences. In addition to Bold, Arial Italic may be used, if required.

AaBbCc01234

AaBbCc01234

Century Gothic

Arial

ABCdefGhijklmnopqrstabcdefghijklmnopqrstuvw1234567890

abcdefghijklmnopqrst abcdefghijklmnopqrstuvw1234567890

abcdefghijklmnopqrstabcdefghijklmnopqrstuvw1234567890

ABCdefghijklmnopqrstabcdefghijklmnopqrstuvwx1234567890

abcdefghijklmnopqrstabcdefghijklmnopqrstuvwx1234567890


Century gothic | regular Century Gothic | Italic century gothic | bold

Arial | regular arial | italic arial | bold

4: tYpoGraphY

32

tYpoGraphY – Web

Headings, introductions and the word palette (see separate page) should always appear in the Futura font.

Body text should always appear in Arial Regular. Arial Bold may be used for emphasising short words and sentences. In addition to Bold, Arial Italic may be used, if required.

aabbCc01234

AaBbCc01234

futura

Arial

futura | book Futura | Book Oblique futura | heavy

ABCdefghijklmnopqrstabcdefghijklmnopqrstuvwx1234567890

abcdefghijklmnopqrstabcdefghijklmnopqrstuvwx1234567890


Arial | regular arial | italic arial | bold

abCdefghIjklmnopqrStabcdefghijklmnopqrstuvw1234567890

ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvw1234567890

abcdEfghijklmnopqrstabcdefghijklmnopqrstuvw1234567890

4: tYpoGraphY

35

focuS line

The focus point, focus lines and the word palette form a design element that may be used in different ways, most often as pure decor. This should contribute to confirming what Axess stands for through verbal statements, as well as providing a contrast to the visual expression.The design element should preferably be used by professional designers in the development of profiling advertisements, profile articles, magazines, etc.

Colours and wordsThe design element should always be rendered in Axess' signal colour, one of the contrasting colours, or white. The design element is positioned on backgrounds that provide an optimum contrast between the back ground and the element colour. As a background, Axess' primary and contrasting colours, a picture background or white may be used.Never use more than one colour and one statement per surface.Appropriate words are selected from the word palette.

WE: deliver

WE: focuS

WE: create

5: Graphic elementS

36

WE: deliver

WE: focuS

WE: create

Focus lines positioned on a coloured background.

5: Graphic elementS

37

Focus lines positioned on a dark grey background.

WE: deliver

WE: focuS

WE: create

5: Graphic elementS

38

WE: deliver

a a

thickness: a/5

thickness: a/5

positioning of baseline

text is aligned with the lower part of the line.

optimum positioninga

min. a

x x

a2a

4a

>5°

conStruction GuidelineS

Text size and line thickness will vary when the design element is scaled up and down. The minimum permissible font size is 6 point. The minimum line thickness is 0.5 point.These guidelines are intended to achieve the most optimum result. Professional designers may adapt according to their own requirements, where necessary.

Ensure that the lines run through the centre of the circle. As far as is possible, the lines should extend beyond the circle's edge.The thickness of the circle is set to A. This may also be made thinner, up to 1/2A. This gives the ratio 4A = 1/2A + 3A + 1/2A.

5: Graphic elementS

39

drillinG contractors

enerGYcompanies

fpSo contractors

mmocompanies

Surfcompanies

iconS

The icons are used to create an immediate visual impression of the specialised spheres we approach and work within: Drilling Contractors, Energy Companies, FPSO Contractors, MMO Companies and SURF Companies. The icons may be used in all instances where Axess presents its core operations. The explanatory text should be present where possible. The icons may be used in both primary colours, and in white.

5: Graphic elementS

profile manual - axess

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