profile & marketing plan marketing plan true blue airlines co.,ltd. (proposed) 2 x boeing...

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Profile & Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed) TRUE BLUE AIRLINES CO.,LTD. (Proposed) www.asiandragonintl.com www.asiandragonintl.com 2 x Boeing 767-300ER 2 x Boeing 767-300ER

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Page 1: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Profile & Profile & Marketing PlanMarketing Plan

TRUE BLUE AIRLINES CO.,LTD. (Proposed)TRUE BLUE AIRLINES CO.,LTD. (Proposed)

www.asiandragonintl.comwww.asiandragonintl.com

2 x Boeing 767-300ER 2 x Boeing 767-300ER

Page 2: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

History

2012

Jan.2012 Register True Blue Airlines Co., Ltd

Jan. 2012 schedule Air Operation Licenses ( No.9/2553)

Jan. 2012 Got the Air Operation Certificate (AOC26/2553) DEPOSIT PAID

Jan. 2012 Completed update of AOC by DCA

2012

Jan. 2012 Register True Blue Air (Hong Kong) Reserved

Jan. 2012 Apply to Korea DCA for Charter flight permission

Jan. 2012 Get the flight permissions (Int.Aviation -402)

Jan. 2012 Get the Schedule Air Operation License

Feb. 2012 First flight route Thailand- Clark / Cambodia (link to Korea flights)

Page 3: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Co-operators

Item Location Airport Co-Partners

Ground Handling Thailand Utapao Self

Clark

Korea Incheon Sharp Inc.

Muan Asiana Airlines

Maintenance Thailand Line, A+B Check BFS

Component &Spare Parts Avitrade Eng.

Korea Line , emergency Sharp Inc.

Catering Thailand Suvanabumi BFS

Phuket Thai Airway Int.

Korea Incheon LSG

Ticket Sales Thailand GSA Woong Min Air

Korea GSA Blue Star

Page 4: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Employment

Department Division Position Numbers

Operation Director of Operation 1

QA Chief Pilot 1

Flight Safety Manager 1

Pilots Captain 8

First Officer 8

Cabin Crews Cabin Crew Manager 1

Purser 2

Senior 6

Junior 22

Dispatcher Dispatcher 2

Ground Handling Director 1

Airport Passenger Service 4

Catering 1

Cargo 1

Page 5: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Employment

Department Division Position Numbers

Maintenance Director of Technical 1

QA Manager 1

Engineering Planner 1

Engineer 2

Marketing Thailand 2

Korea Branch Director 1

Officer 3

Account &H/R Director 1

Account Officer 2

H/R Manager 1

Administration Manager 1

TOTAL 60

Page 6: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Structure

Data of Tourism Route Map

Page 7: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Statistics of Tourism in Thailand

Page 8: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Structure

Making SynergyPower

Aircraft LeaseAircraft Lease

MaintenanceMaintenance

InsuranceInsurance

CrewsCrews

PassengerPassenger

CargoCargo

Duty FreeDuty Free

CateringCatering

Ground HandlingGround Handling

MarketingMarketingMaintenanceMaintenance

True Blue Air

Page 9: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Seoul

Clark

Singapore

Dubai

Doha

Operation Route

Korea

Shanghai

Operating from Feb. 2012

Future route, Stage III Sydney Australia

Utapao

Beijing

Cambodia

Page 10: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Potential Sales Agents in Korea

Page 11: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Sales Plan ( B 2 B) ex: Korea stage II

True BlueAIRLINES

Passenger SalesAgents

(HANA Tour,MODE TourAnd other)

Retail agents

Cooperate Sale

Internet sale

Direct sale

Home shopping

AircraftOperation

GENERAL SALESAGENT

(Blue Star)

Condition of GSA

1. Term : 5 Years 2, Guarantee 4 flights/week3. Whole charter condition4. Guarantee for Security Deposit5. Advance pay for every charter 3 days before flight

Page 12: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Aircraft Specification General Lease Condition Aircraft Photo Boeing 767-300

Page 13: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

•Model : Boeing 767-300ER

•Engines : CF6-80A2

•Year of Manufacture : 1987~1992

•Configuration : 269 seats

- 24 Business 245 Economy Class seats.

•Maximum Lange : 5600NM

•Operate Airlines:

- American Air, Delta Air,

United Air , Air France

SPECIFICATION

Aircraft

Boeing 767-300ER

Page 14: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

B767-300ER Photo

Page 15: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

A320-200 Photo

Page 16: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Flight Schedule

Routing Start of Operations Period Time Table

2 of B767-300

Page 17: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

1st. Aircraft Flight Schedule (B767-300ER) Period: Feb. 2012~

Routes Day of flight Dep./Arr. Fly times Start from

Utp-Clk FRI 12.30 2 ½ hrs. 28 Feb.2012

Clk-Utp FRI TBA 2 ½ hrs. 28 Feb.2012

Utp-KOS FRI 18.00 45h Min 28 Feb.2012

KOS-Utp FRI TBA 45h Min 28 Feb.2012

BKK-ICN-Clk

MON,WED,FRI,SAT

0030/0800 5hrs20m TBA

Clk-ICN-BKK

MON,WED,FRI.SAT

1000/1330 5hrs40m. TBA

BKK-Bangkok, ICN-Seoul Korea, MWX-Muan Korea BKK-Bangkok, ICN-Seoul Korea, MWX-Muan Korea

Page 18: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Investments Detail of use the Funds 2 of B767-300ER

Page 19: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Subject DetailDeposit

(1 of B767-30ER)

Security Deposit

Security deposit for Lease the 1 of Aircraft USD 600,000

Maintenance Line Maintenance in ThailandwithComponent Maintenance

USD 100,000

Spare Parts reserve USD60,000 (3% of USD 1M .Value) 2 Months

USD 60,000

Fueling, Thailand and Overseas USD 150,000

Ground Handling Thailand, overseas USD 40,000

Catering, Thailand and Overseas USD 20,000

Total of Security Deposit USD 970,000

For Security DepositFor Security Deposit

Detail of Use the Funds for 2 of B767-300ER

Page 20: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Subject Detail Deposit Expenditure

General Costsgeneral and setting the operate, Maintenance ground handling expenses included salary

USD 160,000

Insurance Aircraft, Passenger, Baggage for first month USD 60,000

Custom &VAT Import Tax for Aircraft Value( Refundable) USD 70,000

Delivery Cost Nav. Over Flight, Fuel G/H USD 80,000

Marketing Overseas marketing & advertise ,Web booking USD 60,000

Update of Navigation Update by Honeywell & radio, GPS system USD 50,000

Training Pilot & Cabin Crew training and Simulation USD 120,000

In-flight Goods for operation goods USD 30,000

Painting Logo Painting & Cleaning inside USD 15,000

Total of Security Deposit & Expenditure USD 970,000 USD645,000

Total use the funds for 2 of B767-300 USD1,615,000

For ExpenditureFor Expenditure

For 1 of B767-300For 1 of B767-300

Page 21: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Operation Costs B767-300

Page 22: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Detail of Operation Costs

DIVISION SUBJECT DETAIL COST/HOUROther cost

/ Round trip

Aircraft Dry Lease USD250,000/Month USD840

Maintenance

Maint. Reserved C+D Check, Eng. overhaul USD760

Line, Component A+B Check, spare parts, Salary, ,allowance ,training feeFor Engineers.

USD340

CrewsCockpit Crew4 sets (4 Captain4 First Officer)

Salary. Training, Simulate, allowance, Accommodation, per-dium, etc.

USD340

InsuranceIncluded third part. Aircraft, War. Baggage

Passenger(Livelily USD 750 m. Value,) , All Crews insurance

USD200

Operation

Fuel Fuel Consumption USD3,860

Both destination Over fly, navigationGround Handling ,Landing.Parking, BHC, Other.

USD6,700

Catering & magazine

Hot meal, Soft drink, wine service. News paper, magazine

USD6,270

TOTAL USD6,330/hr. USD12,970

Boeing 767-300ERBoeing 767-300ER

Page 23: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Estimate Profit ( 1 Year) By 2 of B767-300ER

Aircraft Period Profit

2 of B767-300 1 Year USD16,081,200

Total Annual Profit USD16,081,200

Deduct General Costs USD2,560,000

Nett Profit / Year USD15,825,200

Nett Profit / Month USD1,315,800

Page 24: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Passenger

Route Charter Price Operation Costs Profit / Flight Flights Gross Total

UTP-CLK-UTP USD 86,700 USD76,700 USD10,000 108 Flights USD 1,080,000

UTP-CLK-UTP USD 88,400 USD83,400 USD 5,000 216 Flights USD 1,080,000

TOTAL USD 2,160,000

Cargo

UTP-CLK-UTP USD 0.7 x 6,000Kg x 2 way USD 8,400 108 Flights USD 907,200

UTP-CLK-UTP USD 0.7 x 7,000Kg x 2 way USD 9,800 216 Flights USD 2,116,800

TOTAL USD 3,024,000

GRAND TOTAL PROFIT OF ONE YEAR PERIOD USD 5,184,000

PROFIT OF ONE MONTH PERIOD USD 432,000

Period : 1 Year Period : 1 Year

Detail of Estimate Profit For 1st Aircraft (B767-300)

Page 25: Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed)   2 x Boeing 767-300ER 2 x

Thank YouThank You