profile maximo commaction-verq12016
TRANSCRIPT
Company Profile
Maxindo Andalan Mitra –
MAXIMO CommAction, focusing our business in marketing services & communication as an integrated communications agency.
BACKGROUND
Our Vision And Mission
To be the one agency that can give the best solution for client needs in the integrated marketing services area, by :
• Continue to explore the quality of integrated marketing services
• Provide satisfaction with a twist treatment
• Manage a vast number of potential and well-known brands
• Develop positive and talented individual with great ideas
As a marketing services agency, we create quality relationships, increase customers and channel retention, resulting in a positive impact on your business.
We'll help you get closer to your customers, which in the end can build brand image.
We have worked together with clients from various line of businesses.
RESULT
• Channel Marketing: Channel/Trade Program, Brand Education, Field Forces Team, In-store Promo/Merchandising, Product Presentation, POS/POP Store & Handling, Telemarketing & Telesales Program
• Brand Activation: Product Launch Event, Trade & Consumer Promo Event, Product Demo & Sampling, Seminars, Conferences, Event Sponsorship.
• Loyalty Program : Customer Relationship Management,
• Design & Production : Booth, Stage, Exhibition and
Interior
SERVICES
Our Network
Aceh
Medan Pekan Baru
Palembang
Lampung Jakarta
Banten
Bandung
Bogor
Tasik
Semarang
Jogja
Surabaya
Malang
Bali
Makasar
Banjarmasin
OUR CLIENT
OUR PROJECTS
Channel Marketing
DVL – Retail Trade Program
OUR PROJECTS
1. Objective
• Brand Awareness of Darya
Varia Product (Enervon C,
Decolgen, Hobat & Natur-E)
• Suistenable Trade Program &
Consumer Promo
2. Activity :
• Trade Program Incentive
• Consumer Promo
• Area Cover 15 cities & 1,000
Apotek Cover
3. Achievement :
• Sales Out Increasing 135%
(IDR 4,9 Milyar Omzet Collect
until end of December 2013 )
• 991 store active from 1,000
store register
• Avg sell out 1.236.000/
outlet/month
• Pareto store 70% from 991
store
DVL – Direct Selling
OUR PROJECTS
1. Objective
• Brand Awareness of Darya
Varia Product (Enervon C &
Decolgen)
• Direct push sales to End
User
• Product pipeline to
tradional retail/ rombong
2. Activity & Support:
• Open booth at office,,
residential, public service,
school/ campuss
• Mobile distirbution to
potential retail store (Toko
Rombong)
Mondelez – In Store PoB Merchandising
OUR PROJECTS
1. Objective
1. To audit Transformer display
implementation within Kraft store list,
mapping the database, store location
and to have detailed store information
that already implemented Transformer.
2. To understand real in-store current
condition in hot-zone area in
competitive landscape i.e. Kraft
products vs key competitors in similar
category as well as other impulse
categories in terms of hot-zone
coverage, location and assortment.
2. Services 1. Man power resources
2. Consumer Promo implementation
3. Market insight & competitor info
3. Ach Hand Off 2013 1. Perfect store upgrade untul 37% from all
store cover
2. Sales volume omset ( KBD ) increase 37%
from 1750 KBD
Combiphar – Prive – Mystery Shopper
OUR PROJECTS
1. Objective • To measure recommendation rate
from Front Liner’s towards Prive
Product
• To assist capability and product
knowledge from FL towards Prive
• Long term activity & consumer’s
endorsement
• Brand Awareness from Prive Product
at the Store’s
2. Activity focus at main city:
Jabodetabek
Bandung
Surabaya
Energizer – IN STORE ACTIVITY
OUR PROJECTS
Objective: 1. Selling upraising Energizer MAX
PLUS POWER SEAL.
2. Gimmick.
3. Energizer Product Knowledge.
4. Energizer Brand experience.
Services: • Brand activation through sampling & selling • Event Management Tean • Coverage: modern market
Lenovo – In Store Branding
OUR PROJECTS
Christmas
Chinese New Year
Objectiveness :
1. Strengthen Brand
Awareness
2. Pull Program Activity for
potential consumer’s
Area Cover & Store :
1. 18 Big Cities
2. 135 Lenovo Store
Lenovo – End User Promo
OUR PROJECTS
Objectiveness :
1.Strengthen Brand Awareness
2.Pull Program Activity for potential
consumer’s
3.Increase Sell Out Product
Area Cover & Store :
1. 18 Big Cities
2. 135 Lenovo Store
Combiphar – Retail Apotek Program
OUR PROJECTS
Objective :
Strengthen Combiphar Availability &
Visibility Display (Point of Sales)
Activities :
• Contest Display
• Semi Full Branding
• Combiphar Corner*
Store Focus & Area Cover :
• Apotek Non Trade Marketing Cover (720 Store)
• Area : Jabodetabek, Bandung & Surabaya
Achievement until end of 2015
• Apotek Register program 100%
• Product availability OBHC : 87%
• Visibility Program : 65% from 720 store register
Mahakam Beta Farm-Key Account Store
OUR PROJECTS
Objectiveness : 1. Strengthen brand awareness 2. Outstanding product display 3. Product stock monitoring (Availability)
Area & Store Cover : 1. HCO : 682 store 2. SAT,IDM & MTI : 2,129 store 3. Cover 9 cities (Big Cities)
Target Achievement • 45 Billion sell in Omzet • 50% Display range
2015 - 2016
OUR PROJECTS
Selling & Sampling
Garuda Food – Selling Sampling
OUR PROJECTS
Objective: • Creating brand awareness • To introduce new product coffee in a cup (Kopyes) • To push product selling Services: • Product Sampling & Selling in Traditional Market & Bus Terminal • Design, production and installment of Mobile Branding, Vertical Banners and Flyer • Coverage: 72 locations in 5 cities and its surrounding areas • Big Bang Music Event held in 4 big cities
Combiphar – Selling Sampling
OUR PROJECTS
Objective: • To enhance brand awareness of Combi Kid • Product knowledge to target audience • Increase purchase of product in the outlets of modern market
Services: • Brand activation through sampling & selling • Create booth activity with fun games & photo contest • Coverage: 4 modern markets in Jakarta
OUR PROJECTS
Launching Event
SAMSUNG – Product Launch
OUR PROJECTS
Objective • To introduce new product to media • To generate awareness and get hands-on experience
Services • Media gathering concept & management • Mini exhibition for product experience • Concept, design &production
PANASONIC Toughbook – Product Launch
OUR PROJECTS
Objective • To introduce new product • To generate awareness and get hands-on experience
Services • Reseller gathering event concept & management • Mini exhibition for Product experience • Concept, design & production
Mondelez Sales Blitz – Product Launching
OUR PROJECTS
Objective: • To introduce new product series to internal employee • To update and share promo program • regarding the new product Services: • Event Management • Production • Sales Program
OUR PROJECTS
Objective • Introduce New Product of Pigeon New Batik Bottle to Media • To generate Brand awareness
Services • Media Arrangement • Event Management Team • Lunch at one of finest Jakarta Restaurant • Production
Media Gathering – Pigeon New Batik Bottle
OUR PROJECTS
Objective • Introduce New Design of Pigeon New Batik Bottle to Media • To generate Brand awareness
Services • Media Arrangement • Event Management Team • Lunch at one of finest Jakarta Restaurant • Production
Media Gathering – Pigeon New Batik Bottle 2015
OUR PROJECTS
Objective • The goal is to create a
remarkable and informative symposium event for the healthcare industry expertise (obygn doctors) – approx 3,500 Obgyn Doctor
Services • Production • Venue Arrangement • Event Management
Grand Launching – Uri-Cran & Symposium KOGI (Kongres Obstetri dan Ginekologi)
OUR PROJECTS
OUR PROJECTS
Objective • Introduce New Innovation of
Pigeon Bottle to Media and symposium participants
• To generate Brand awareness
Services • Production • Media Arrangements • Venue Arrangement • Event Management
Launching – Pigeon Special Needs Bottle 2015
OUR PROJECTS
Objective • To educate participant about
Feeding Problems • Introduce New Innovation of
Pigeon Bottle to symposium participants
• To generate Brand awareness among Doctors
Services • Production • Venue Arrangement • Event Management
Symposium – PB PERDOSRI Feeding Problems – Supported by Pigeon
OBH Combi - Lovermula Campaign - 2015
OUR PROJECTS
Objective: 1. Build integrated communication that connect
to all our brand asset such website brand,
social media, brand activation “masker
campaign”, visibility in outlets
2. Target: 30.000 account registered on
www.mycombination.co.id/tunjukancaramu
Services: • Brand activation through Login to
mycombination website and collects inspirations.
• Event Management Team o Ground Activity, Digital Support &
Media Gathering • Coverage: HOP, Office to Office & Mall to Mall
(Jakarta, Bandung & Surabaya)
OUR PROJECTS
Seminar & Meeting
OUR PROJECTS
Seminar & Meeting
Objective: • Dealer motivation & team building • Product socialization • Axioo Gallery launch Services: • Event Management for Dealer Gathering (3 days Seminar ) • Indoor Team Building using Axioo’s Pico Pad • Gala Dinner & Awarding Night
OUR PROJECTS
Objective: • Building brand awareness • Introduce HP new product to target market Services: • Event management for partner & customer gathering • Coverage 10 cities • Attendees: 40 persons/city
Seminar & Meeting
OUR PROJECTS
Objective • Introduce Samsung products and its solutions for office • To generate awareness
Services • SMB event concept & management • Mini exhibition for product experience • Concept, design & production • Roadshow Jakarta & Surabaya
Seminar & Meeting - Smart Office Solution
OUR PROJECTS
Objective • Introduce Fujitsu Product and IT solutions for office • To generate Fujitsu Brand awareness
Services • SMB event concept & management • Concept, design & production • Event Management Team
Seminar & Meeting – Fujitsu Sales Boothcamp
OUR PROJECTS
Objective • Introduce New Product of Biskuat to West Java wholesaler • To generate Brand awareness
Services • Event Management Team • Gala Dinner Roadshow (Bandung, Bogor, Cirebon & Tasik) • Production
Seminar & Gala Dinner – WHS Mondelez (WJ)
OUR PROJECTS
Objective • Introduce Lenovo Product
• To generate Lenovo Brand
awareness
Services • Event Management Team • Gala Dinner Roadshow
(Palembang, Medan, Pekanbaru, Balikpapan, Makassar & Banjarmasin)
• Production
Lenovo Dealer Gathering 2014
OUR PROJECTS
Exhibition
OUR PROJECTS
SAMSUNG – Exhibition
Objective:
• To promote new
product to its target
market
• To create brand
awareness
• To get experience with
product
• To push product selling
Services:
• Provide MC
• Redemption report
• Handle booth activity
OUR PROJECTS
APC Schneider – Exhibition
Objective:
• To create brand
awareness
• To sell APC products to
its target market
through exhibition
program
Services:
• Provide booth
• Handle booth activity
• Sales report
OUR PROJECTS Objective & Activity
• Fujitsu Brand Awareness
• Product Information
(Fujitsu Cloud System)
• Fujitsu Business Solution
Services
• Booth Production
• Event Management Team
Pigeon Care Fair 2014 – Chandra Dept Store Lampung
OUR PROJECTS
Objective Raise brand awareness towards
pigeon product;
Create bond and engagement to
customer trough product
experience, especially to the new
consumer
Services • Production
• Pre Event & Event Management Team
OUR PROJECTS
Road show
PANASONIC BEAUTY – Road show
OUR PROJECTS
Objective
• Launching & Road show
New Product from
PANASONIC Beauty
• Brand awareness activity
Services
• Design & production
Booth and all equipment
• Launching equipment
• Team Exhibition
SAMSUNG – Office to Office Roadshow
OUR PROJECTS
Objective
• To promote new
product
• To get experience with
product
• To push product selling
Services
• Provide booth
• Sales report
• Create and handle
booth activity
Dell – Exhibition Roadshow Mall to Mall
OUR PROJECTS
Objective
• Brand Awareness of Dell
• Increasing Sales of Dell
product
Services
• Design & production
Booth and all equipment
• Team exhibition Support
Dell – Intel Experience Zone
OUR PROJECTS
Objective
• Brand Awareness of Dell
• Increasing Sales of Dell
product
Services
• Booth Production
• Event Management
Team
First Media Roadshow Mall to Mall
OUR PROJECTS
Objective
• Brand Awareness of First
Media Product (Link Net)
• New Consumer Registration
Services
• Booth Production
• Event Management Team
Pigeon Roadshow Yogya Dept Store
OUR PROJECTS
Objective Raise brand awareness towards
pigeon product;
Create bond and engagement to
customer trough product
experience, especially to the new
consumer
Increase product selling
Services • Booth Production
• Event Management Team
• Roadshow 5 Cities (Purwakarta, Subang,
Cirebon, Tasik & Bandung)
OUR PROJECTS
Telemarketing
OUR PROJECTS
TELEMARKETING
Objective:
• Database cleanup
• Categorize company into category
managed by industri
• Data probing
• Obtaining potential leads
Services:
• Database updating
• Weekly report
Our Framework
Process New Project
Internal Business Process
Client Approach Client’s brief
Proposal & Cost
Development
Proposal Presentation
Client’s Approval
Internal Preparation
Program Execution
Program Review
Invoicing Process Job Close
Our Team
THANK YOU
PT MAXINDO ANDALAN MITRA
Jalan Perintis Kemerdekaan,
Pertokoan Pulomas Blok VI No. 6,
Jakarta 13260 – Indonesia
Telp. (62-21) 2961 7544,
Fax. (62-21) 2961 7545
Contact Number :
Ari Setyawan :
HP : +62 812 2046 1234
HP : +62 0815 178 50950
Thank You