profit organisations · 2020-05-12 · • marketing for non-profit organisations • fundraising...
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Module list Management of Cultural and Non-Profit Organisations
MKN0100 Introduction to culture management
• Introduction to cultural studies• Introduction to culture management – to-
pics, cooperations, social relevance• Fundamentals of management
Prof. Dr. W. NeuserProf. Dr. B. HoppeDr. O. F. Bode
MKN0200 Media and communication
• Introduction to media history• Theoretical concepts of communication• Media industry
Dr. J. GarncarzDr. O. F. BodeProf. Dr. J. Heinrich
MKN0300 Art communication Elective module
• Art communication: outline and founda-tions
• Art communication in practice: fields of work and methods
Dr. S. LüddemannProf. Dr. T. HeinzeProf. Dr. K.-O. KahrmannM. OsterburgU. Ludat
MKN0400 Concepts and tools
• Marketing for non-profit organisations• Fundraising • New public management
Prof. Dr. M. BruhnDr. C. Müllerleile Prof. Dr. C. Koch
MKN0500 Media ethics and media competence Elective module
• Media ethics and business ethics in culture and non-profit organisation management
• Media competence and social media
Prof. Dr. K. WiegerlingProf. Dr. W. NeuserProf. Dr. G. RagerF. Mannheim
MKN0600 Legal foundations, cost accounting and pub-lic finances
• Contract and employment contract law• Copyright and legal forms • Cost and performance accounting; public
finances and funding legislation
Dr. C. HeinzeV. Lewinski-ReuterDr. O. F. BodeU. JuschkaT. BahneG. Nießen
MKN0700 Societal function of culture; culture tourism Elective module
• Functions of culture in society: education - social aspects - democracy
• Culture tourism
Prof. Dr. B. HoppeProf. Dr. A. Steinecke
MKN0800 HR management and business communica-tion • HR management in culture and non-profit
organisations• Innovative communication strategies in
culture and non-profit organisations• Conflict management
Prof. Dr. Erwin HoffmannProf. Dr. G. RagerT. BahneJ. Kreyenberg
MKN0900 Intercultural communication Elective module
• Fundamentals and perspectives of intercul-tural communication
• NPO management in intercultural fields of action
Dr. E. Broszinsky-SchwabeDr. U. Leifeld
MKN1000 Professional practice in culture and non-pro-fit organisations
• Project management• Self-management and company foundation • Art market• Careers and fields of activity in the non-
profit sector
Prof. Dr. A. KleinDr. S. ReitherC. Herstatt