profiting through digital transformation| niall mckeown | ionology

Niall McKeown www.ionology.com

Digital Transformation Experts

This presentation is Copyright. All materials belong to the presenter and can not be used without express written consent (c)

Digital Strategies for International Markets

http://www.ionology.com


©This presentation is Copyright. All materials

belong to the presenter and can not be used without express written consent



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Digital Transformation Services For Leaders, Marketers & Technologists

Training

• On-Demand e-Learning or • Blended e-Learning & Personal Tutor or

• Customised Course and Delivery

Start HereConsultancy

Plan Your Transformation Project

• Video Conference or • On-Premise Support

Tasks1. Confirm that this

approach is in line with the corporate plan

SoftwareDeliver Your Transformation Project

• Transformation Project Management • Innovation Management

• Digital Business Process Management

Frameworks, Models and Detailed “How To” Guides for Senior Marketers, Technologists and business Leaders

Training Overview Our Consultants Software Platforms

http://www.ionology.com/training

http://www.ionology.com/digital-transformation-consultancy/

http://www.ionology.com/digital-transformation-platforms/

how come…

Double Business in 18 Months

Zero to €4,000,000 in one year

€3,000,000 funding & sales in 37 countries in 18 months

how come…?

Strategy creates competitive advantage People and a culture of innovation sustains it

Technology & Communications is the means by which it is delivered

Transform from “doing digital”

Digital Innovators

Digital Innovator

Characteristics

Digital Innovators Doing DigitalAlign the entire business to

compete digitally Tactically driven marketing

Actively co-create/invent new stuff with customers

“customer focused” website

Use processes to create efficiencies

Free up time for deliberate innovation

Leaders give pointers & encouragement

Leaders diagnose and create action

Strive for “likes”Reinforce where they are and where they are going

Digitise existing servicesSeek to invent, disrupt and improve

The Principle Disciplines Leading Digital Transformation

DigitalTransformation

Marketing Technology

Lead

ersh

ip

Technology Support

RapidSolutionBuilders

Marketing Tactics

Communications Leadership

Short Term Management

Leading StepChange

how come…?

how do I…?

Crying baby Kitchen fire Some calls

Interruptions Distractions Most calls

Trivia Busy Work Browsing

Planning Strategy Exercise Change

Urgent Not Urgent

Impo

rtant

Not

Impo

rtant

Put First Things First

7 Principles of Digital Business Strategy

Resources4

Marketposition

5 Engineof growth

6 Tactics7

Marketplace3

$

Knowyourself

17 principles

?

Customers2

ExclusiveNiche

or limited Audience Mass MarketMainstream

Warm(Comforted)

Mild(Informed)

Cold (Rational)

Customer Volume

How Customer Perceives Your Business

6

5 7

31

2 4

8

PrimeAuthority

AttentionAdvocacy

All Media

Bought MediaOwned Media

Earned Media

Hot(Passionate)

LENS LOCK [ ]

Ionology Digital Strategy Quadrant


0

25

50

75

100

M1 M2 M3 M4 M5 M6

Advocacy Attention Authority Prime

© All Rights Reserved

ExclusiveNiche


Warm(Comforted)

Mild(Informed)

Cold (Rational)

Customer Volume


6

5 7

31

2 4

8

PrimeAuthority

AttentionAdvocacy

All Media


Earned Media

Hot(Passionate)

LENS LOCK [Ireland GAA]


ExclusiveNiche


Warm(Comforted)

Mild(Informed)

Cold (Rational)

Customer Volume


6

5 7

31

2 4

8

PrimeAuthority

AttentionAdvocacy

All Media


Earned Media

Hot(Passionate)

LENS LOCK [UK]


ExclusiveNiche


Warm(Comforted)

Mild(Informed)

Cold (Rational)

Customer Volume


6

5 7

31

2 4

8

PrimeAuthority

AttentionAdvocacy

All Media


Earned Media

Hot(Passionate)

LENS LOCK [ Vertical or Geographic]


Start Here >

< Destination

ExclusiveNiche


Warm(Comforted)

Mild(Informed)

Cold (Rational)

Customer Volume


6

5 7

31

2 4

8

PrimeAuthority

AttentionAdvocacy

All Media


Earned Media

Hot(Passionate)

LENS LOCK [ ]


ExclusiveNiche


Warm(Comforted)

Mild(Informed)

Cold (Rational)

Customer Volume


6

5 7

31

2 4

8

PrimeAuthority

AttentionAdvocacy

All Media


Earned Media

Hot(Passionate)

LENS LOCK [ ]


Builder

Story Teller Strategiest

Scientist

ExclusiveNiche


Warm(Comforted)

Mild(Informed)

Cold (Rational)

Customer Volume


6

5 7

31

2 4

8

PrimeAuthority

AttentionAdvocacy

All Media


Earned Media

Hot(Passionate)

LENS LOCK [ ]


People

Opinion StrategiestServicing Demand

Price/Product


Yourself

Customer

Market

Resources

Diagnosis

Strategic Ambition

Competitors

Proposition

Force=ma

Volume Time

Talent

Cash

1 3

2 4

Task

Intent

Unique Value Proposition

ExclusiveNiche


Warm(Comforted)

Mild(Informed)

Cold (Rational)

Customer Volume


6

5 7

31

2 4

8

PrimeAuthority

AttentionAdvocacy

All Media


Earned Media

Hot(Passionate)

LENS LOCK [ ]


Motech Marketing Collateral

1.Value Proposition 2.PowerPoint 3.Brochure 4.Website

ExclusiveNiche


Warm(Comforted)

Mild(Informed)

Cold (Rational)

Customer Volume


6

5 7

31

2 4

8

PrimeAuthority

AttentionAdvocacy

All Media


Earned Media

Hot(Passionate)

LENS LOCK [ ]


The Firefly Story

ExclusiveNiche


Warm(Comforted)

Mild(Informed)

Cold (Rational)

Customer Volume


6

5 7

31

2 4

8

PrimeAuthority

AttentionAdvocacy

All Media


Earned Media

Hot(Passionate)

LENS LOCK [ ]


ExclusiveNiche


Warm(Comforted)

Mild(Informed)

Cold (Rational)

Customer Volume


6

5 7

31

2 4

8

PrimeAuthority

AttentionAdvocacy

All Media


Earned Media

Hot(Passionate)


ExclusiveNiche


Warm(Comforted)

Mild(Informed)

Cold (Rational)

Customer Volume


6

5 7

31

2 4

8

PrimeAuthority

AttentionAdvocacy

All Media


Earned Media

Hot(Passionate)


Inno

vatio

n

ExclusiveNiche


Warm(Comforted)

Mild(Informed)

Cold (Rational)

Customer Volume


6

5 7

31

2 4

8

PrimeAuthority

AttentionAdvocacy

All Media


Earned Media

Hot(Passionate)


ExclusiveNiche


Warm(Comforted)

Mild(Informed)

Cold (Rational)

Customer Volume


6

5 7

31

2 4

8

PrimeAuthority

AttentionAdvocacy

All Media


Earned Media

Hot(Passionate)

LENS LOCK [ ]


Apple (AAPL) and Samsung continue to soak up all the industry's profits, McCourt says. Apple claimed 87.4% of phone earnings before interest and taxes in the fourth quarter, he said. Samsung took in 32.2% of industry profits. Because their combined earnings were higher than the industry's total earnings as a result of many vendors losing money in Q4, Apple and Samsung mathematically accounted for more than 100% of the industry's earnings.

A year ago, Apple accounted for 77.8% of mobile phone industry profits, followed by Samsung with 26.1%, McCourt said.

http://www.slate.com/blogs/moneybox/2014/02/12/smartphone_profits_apple_and_samsung_drink_all_your_milkshake.html

http://www.slate.com/blogs/moneybox/2014/02/12/smartphone_profits_apple_and_samsung_drink_all_your_milkshake.html

Strategy creates competitive advantage People and a culture of innovation sustains it

Technology & Communications is the means by which it is delivered

how do I…?

you can …!


Digital Transformation Experts

This presentation is Copyright. All materials belong to the presenter and can not be used without express written consent (c)

Digital Strategies for International Markets



profiting through digital transformation| niall mckeown | ionology

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