Organic Cocoa ButterIts regenerating, emollient and protective qualities give softness and elasticity, helping to counteract the appearance of signs of expression.

OUR CERTIFICATIONS: guarantee of true natural quality

The effectiveness of the Natural Active Ingredients of our lines

NATRUE: international certifying association that requires only natural ingredients, natural derived ingredients and nature-identical ingredients, in accordance with the requirements of the certification.ORGANIC COSMETICS: the highest level of Natrue certification, that requires at least 95% of natural* ingredients stemming from controlled organic production and/or controlled wild collection.

BIOAGRICERT: Certification and control body that guarantee quality products, respectful of health that ensure the return to authentic and effective cosmetics. This standard requires that 95% of the ingredients are "natural" and "of natural origin"."Natural" ingredients are substances obtained from natural raw materials.Ingredients "of natural origin" are substances obtained from natural raw materials, that can be processed through physical processes but also through some allowed chemical processes.

The Consortium for the protection of the Organic Toscano PGI Extra Virgin Olive Oil guarantees the authenticity of the olive oil from the olive grove to the harvesting, to the olive press until it’s packaging which has to take place in the Tuscans’ territories. In addition the Consortium guarantees the Organoleptic properties and the recognized quality standards. The result is an oil 100% from Tuscany.

The products with the brand name PGI (Protected Geographical Indication) represent the excellence of the agro-food productions which is the result of a perfect combination of human and environmental factors of a given territory. Whoever produces PGI has to follow the selective production’s rules established by the regulation of production. The observance of these regulations is guaranteed by a specific control organism.

“Made in Tuscany” is a collective trademark encompassing companies which proudly guarantee to carry out their activities in Tuscany. The mission is to protect and promote the many quality products which are still envied worldwide, against the fake ones. The trademark is registered to the "Ministero dello Sviluppo Enomonico" and obtained the patronage of the "Regione Toscana".

Organic Toscano PGI Extra Virgin Olive OilThanks to the richness of minerals salts and beneficial substances are due the known emollient and soothing properties of this extraordinary oil, genuine and proper olive pressing, unique in its kind. It is also extremely rich in Vitamin E and Polyphenols that oppose in an effective manner the harmful effects of the free radicals which are mainly responsable for the cellular and skin ageing.

Organic Aloe Vera JuiceSoothing and toning properties and high content of Vitamins, Mineral salts, Amino acids, Enzymes and Polysaccharides.

Organic Almond OilStrong emollient, elastic and antioxidizing action. Particularly effective for the treatment of sensitive, dry and reddened skin.

Hyaluronic AcidAttracts and retains water making the skin elastic and smooth: it helps to slow down premature skin aging improving the skin moisturizing. Particularly suitable for tired and dry skin without toning.

Organic Argan OilDefined as the gold of the desert for its great cosmetic properties: it gives elasticity to the skin, it remoisturizes dry and dehydrated skin and it regulates the PH of the epidermis, helping to counteract the skin aging.

Rosemary ExtractThanks to its purifying action, it is able to regulate the sebaceous secretion. It is an excellent ally for the skin care and for greasy hair.

Mint ExtractThanks to its refreshing, toning and cleaning action, it refreshes and it doesn’t weigh down the hair roots, purifying the hair from the excess sebum. It is also efficient on irritated, itchy and dry skin; it stimulates hair growth and prevents hair loss.

Organic Grape JuiceThanks to its conditioning and antioxidant properties, it ensures a protected, soft and smooth skin.

Organic Coconut MilkThanks to the natural soothing properties, it guarantees a soft, velvety and protected skin.

Organic Sesame OilRich in unsaturated fatty acids, as well as natural antioxidants and other beneficial substances: it nourishes and protects the skin without feeling heavy.

Organic Sunflower OilThanks to its high concentration of linoleic acid and Vitamin F, it is highly soothing and it helps to protect the skin from aggression by external agents.

Organic Avocado OilRich of fatty acid, fat-soluble vitamins and lecithin: it regenerates the skin with deeply nourishing, emollient and restorative properties. Highly recommended for very dry and/or mature skin.

Shea ButterIt is rich in vitamins and it has excellent nourishing and antioxidant properties. It protects the skin from external aggressions, cold and dehydration, leaving it soft, scented and elastic.

Natural essential oils and Organic Extracts of RoseThey help to contrast and to prevent dry skin and skin aging.

www.ideatoscana.it

Viale N. Machiavelli 65/6750019 Sesto Fiorentino (FI) - Italy

Phone +39 055.4494083info@ideatoscana.it

Natural Cosmetics for wellness

BIO

GRAPE JUICE ORGANIC hair and body care line The conscious choice

NATURAL LIPS HANDS FACE LINEWith Natural essential oils of Damask Rose and Centifolia

0%SLS/SLES - SILICONES -PARABENS - MINERAL OILS - ISOTHIAZOLINONES - ARTIFICIAL DYES – SYNTHETIC PERFUMES

SLS/SLES - SILICONIPARABENI -OLI MINERALI ISOTIAZOLINONICOLORANTI ARTIFICIALIPROFUMI SINTETICI

LIKE ROSE PETALSLike the rose bushes among the Tuscan hills embrace the rows of grapevines, so the line Prima Fioritura will pamper your skin. Immerse in its enchanting scent and give yourself little moments of natural well-being.

We are the ambassadors of Tuscan qualitative excellence in the world and perseverance to perfection is an integral part of our DNA. Knowledge and flavors, perfumes and colors, enchanting landscapes and excellent quality of life, these are the values instilled by our products.

To give daily experience of self-care and well-being in the Tuscan way, one of the best places in the world where you can decide to live.

IDEA TOSCANA ISN’T ONLY AN IDEA, IT’ S OUR LIFE:WE PRODUCE NATURAL COSMETICS FOR WELLNESS ACCORDING TO THE HIGHEST TUSCANY’S MANUFACTURING TRADITION"

NATURAL BODY CARE LINEThe highest quality for the whole family

NATURE IN YOUR DAILY GESTURESThe natural ingredients, of vegetable and organic origin, added to the

Organic Toscano PGI Extra Virgin Olive Oil, guarantee the utmost effectiveness and gentleness of the entire Prima Spremitura line, for a feeling

of well-being on the skin of the whole family.

THE POWER OF NATUREPrima Spremitura BIO was

born from the selection of the best natural and organic

ingredients, first of all the Organic Toscano PGI Extra

Virgin Olive Oil, well known for its nourishing and

rebalancing properties.The entire product line is

certified Organic Cosmetics by Natrue: the highest level of

Natrue certification, that requires at least 95% of

natural ingredients stemming from controlled organic

production.

ORGANIC FACE CARE LINE Organic Cosmetics NATRUE certified

THE TUSCAN THAT IS HEALTHY: THE ORGANIC TOSCANO PGI EXTRA VIRGIN OLIVE OIL

Thanks to the richness of minerals salts and beneficial substances such as Oleuropein (an antioxidant and cell renewal regulator), Oleocanthan (with soothing properities), Phytosterols ("bioactive" and nourishing), Squalane (protective and moisturizing), Tocopherol (moisturizing, anti-inflammatory and soothing) are due the known emollient and soothing properties of this extraordinary oil, genuine and proper olive pressing, unique in its kind. It is also extremely rich in Vitamin E and Polyphenols that oppose in an effective manner the harmful effects of the free radicals which are mainly responsible for the cellular and skin ageing.

THE BREATH OF NATURE AT YOUR HOMENatural essential oils, dosed according to the most refined aromatherapy techniques, evoke the scents of the Tuscan land making environments vital and harmonious.

OLFACTORY LINEThe authentic Tuscan natural fragrances