program outcomes: leveraging linkedin for …...program outcomes: leveraging linkedin for strategic...
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![Page 1: Program Outcomes: Leveraging LinkedIn for …...Program Outcomes: Leveraging LinkedIn for Strategic Advantage Graduate Program Director/Staff Retreat Molly Wasko, PhD Chair, MISQ Department](https://reader030.vdocument.in/reader030/viewer/2022040408/5eb28d832924d4614163ce89/html5/thumbnails/1.jpg)
Program Outcomes: Leveraging LinkedIn for
Strategic Advantage
Graduate Program Director/Staff Retreat Molly Wasko, PhD Chair, MISQ Department UAB Collat School of Business
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• Why you should care about LinkedIn
• Creating a meaningful profile
• Leveraging university pages
• Tracking outcomes
Agenda
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Why
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Why
Helps recruit the best students and
keep in touch
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Why
Network and build career
opportunities
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Why Keep up to date and share your
knowledge
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connected
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We would if we could
The Problem – We can’t rely on alumni to update information through self-report
Current methods of tracking employment are
expensive, manually intensive & prone to error
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Why is relevant to you? 1.You need to build
a professional network
2. Your prospective students expect to find you
3. Great source of jobs data
4. You need to build strong alumni connections
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Building a Profile
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Use the drop-down options that LinkedIn®
offers whenever possible – these are
typically also network hyperlinks
Building a LinkedIn® profile
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LinkedIn® prompts you on stuff you
need to complete
your profile
Building a LinkedIn® profile
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Key features
You are 7 times more likely to be viewed with a
professional photo
No Selfies!!
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Key features
Create a custom LinkedIn® URL
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Key features
Showcase your
university everywhere: experience, posts,
presentations
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Key features
Add a portfolio of work in a variety of formats to show off
your school
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LinkedIn® profile – Key Take Away
Your profile is being viewed, your graduate students expect to be able to find you…
What is you first impression like when
it’s electronic?
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Searching for Alumni/Connections
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Searching for Connections
You can enter the name of the alumni
you’re seeking
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Searching for Connections
Add the name of the school – this is
also a hyperlink
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Searching for Connections
Location also effective. Make
sure it’s “anywhere” if you
are searching globally. You can add a zip code if
you want to target.
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Data for Tracking Outcomes
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1. Get updates and easily manage touchpoints
2. Unlimited InMail 3. Download email, job title, employer in a spreadsheet
What you can do with connections
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University Pages
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UAB’s University Page
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UAB’s University Page
See where alumni have gone The blue bars are hyperlinks
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UAB has 601 Alumni at Southern Co. – here they are
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UAB’s University Page
Highlights notable alumni
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University Pages
Provides followers with a platform of exchange
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UAB’s University Page
Connects the different Schools within the University
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Separate School/College Pages allow you to segment content, communications and alumni networks
University>School Pages
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Do’s
• Be respectful of people’s time and privacy
• Research before making your approach
• Take the time to develop your LinkedIn network
• Download and use the mobile app
• Work with other units to sign up students
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% Match by Decade
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1940 1950 1960 1970 1980 1990 2000 2010
On LINot Found
7% 15% 26% 28% 37% 33% 50%
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UAB School of Business 3,626 on LinkedIn 13,854 Alumni 26.2% Overall % Found
10.2% 15.7%
23.4%
30.9%
44.4%
0.0%5.0%
10.0%15.0%20.0%25.0%30.0%35.0%40.0%45.0%50.0%
1970s 1980s 1990s 2000s 2010s
% Found
23.8% 25.8%
31.9%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
BS MAC MBA
% Found
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UAB PhD/PostDoc Programs 440 on LinkedIn 1322 Alumni 33.3% Found 140 Different Locations 330 Employers
Program # in List
# Found on LI % Found
BYCH_MG_PHD 64 28 43.8% PHRM_TOX_PH 41 17 41.5%
BYS_PHD 10 4 40.0% NERROBY_PHD 75 27 36.0% MICROBY_PHD 361 129 35.7% BPHY_SC_PHD 14 5 35.7%
CMPH_PHD 45 15 33.3% GENETICS_PHD 18 6 33.3%
PATHO_PHD 156 52 33.3% VISIN_SC_PHD 3 1 33.3%
BYC_PHD 139 46 33.1% CELL_BY_PHD 226 70 31.0%
PHR_PHD 47 12 25.5% MGE_PHD 44 11 25.0% PHY_PHD 69 16 23.2%
ANAT_PHD 5 1 20.0% BIOSTAT_PHD 1 0.0%
BYM_PHD 2 0.0% ENVHL_SC_PHD 1 0.0%
EPI_PHD 1 0.0% 1322 440 33.3%
158
98
57
30
22 15
Research
Biotechnology
Higher Education
Pharmaceuticals
Hospital & Health Care
GovernmentAdministration
Post Grads: 320 out of 1430 23% overall
Legal Services 8 Medical Practice 8 Writing and Editing 7 Education Management 4 Medical Devices 4 Veterinary 4 Info Technology and Services 3 Arts and Crafts 2 Investment Banking/Mgt 2 Law Enforcement 2 Military 2 Publishing 2
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1. LinkedIn® Higher Education Resources site: https://university.linkedin.com/
2. LinkedIn® - Now for Education: linkedin.com/edu/
3. LinkedIn® Student Resources Site: students.linkedin.com
4. LinkedIn® College Alumni Tool: linkedin.com/college/alumni
5. LinkedIn® FAQ: help.linkedin.com/app/answers/detail/a_id/38582
6. Request Access to University Page from LinkedIn®: help.linkedin.com/app/ask/path/upaq
7. Follow the LinkedIn® Higher Education Channel http://www.linkedin.com/channels/education
Resources
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Any Questions?