program plan for b2b marketers marketo
TRANSCRIPT
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7/25/2019 Program Plan for B2B Marketers Marketo
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Program Plan For
B2B MarketersCustomizable PowerPoint Template
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7/25/2019 Program Plan for B2B Marketers Marketo
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Overall Marketing Planning
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2015 Marketo, Inc. Marketo Proprietary and
Objectives
What am I trying to achieve this month/quarter?
Which programs do I need to run to achieve my goals
Which resources do I need to accomplish my tasks?
ow can I determine which programs worked?
GOALS
TASKS
RESOR!ES
E"ALAT#O$
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2015 Marketo, Inc. Marketo Proprietary and
Strategies
What has worked in the past? What hasn!t worked?
What is working now? What isn!t working now?
Which new methods am I going to try?
PRO"E$ MET%O&S
!RRE$T MET%O&S
$E' MET%O&S
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Marketing Program Planning
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Marketing Program Planning
Marketing Strateg(
)
Attra
ct'*ic* +rograms ,ill # r-n.
Marketing Strateg(
2
Engage
'*ic* +rograms ,ill #
Marketing Strateg(
/
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Primar( Objective Tactic
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7/25/2019 Program Plan for B2B Marketers Marketo
7/20 2015 Marketo, Inc. Marketo Proprietary and
" Programs" Webinars
" #ive $vents" Paid Programs
0A$ FEB MAR APR MA1
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Arcs 3Pillars
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Audience &
Segments
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e5
Mont*
Events
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7/25/2019 Program Plan for B2B Marketers Marketo
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1earl( Program "ie, b( 6-arter
6-arter
6) 62 6/
Program ' Program ' Program '
Program ( Program ( Program (
Program & Program & Program &
Program ) Program ) Program )
Program * Program * Program *
Program + Program + Program +
Attract
Engage
!lose
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7/25/2019 Program Plan for B2B Marketers Marketo
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Program Roa4ma+ TacticTactic
Attract Tactic
Tactic Tactic
Tactic
Engage Tactic
Tactic Tactic
Tactic
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lose
Tactic
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ses Tactic
Tactic Tactic
Tactic
Loyalty
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6)62
6/
67
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7/25/2019 Program Plan for B2B Marketers Marketo
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Pro4-ct La-nc* Program Plan
Em
ailTactic
s
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ent
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7/25/2019 Program Plan for B2B Marketers Marketo
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Of those who attend the demo, X% become opportunities X number
!in X% X !ins
X% "it the #ight $rofile X umber
:; Fit t*e Rig*t Pro
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7/25/2019 Program Plan for B2B Marketers Marketo
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'*at are (o-r
'*ic* activities ,ill (o- r-n to *it (o-r go
!am+aign &etails
'*at are
'*ic* activities ,ill (o- r-n to *it (o
'*
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'*ic* activities ,ill (o-
Kno,n $ames
A,areness
6-ali
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7/25/2019 Program Plan for B2B Marketers Marketo
13/20 2015 Marketo, Inc. Marketo Proprietary and
!am+aign Eval-ation
Programs
!ost $e, $ames$e, 6-ali
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!ontent #nitiative Planning
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2015 Marketo, Inc. Marketo Proprietary and
!ontent Planning
6) 62 6/ 67
O$GO#$G #$#T#AT#"E
O$GO#$G #$#T#AT#"E
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lide 0eck lide 0eck lide 0eck lide 0eck
1log Post 1log Post 1log Post 1log Post
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2015 Marketo, Inc. Marketo Proprietary and
GOAL
S
!ontent Program &rill&o,n Per 6-ar
6-arter
MessagingArc
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EbooksPer Mont*
#n
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Event Planning
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2015 Marketo, Inc. Marketo Proprietary and
1earl( Events !alen4ar
6-arter
Event &ate Activit( Lea4 Goa
6-arter ) $vent % 0ate % %ctivity % 2oal %
6-arter 2 $vent 1 0ate 1 %ctivity 1 2oal 1
6-arter / $vent C 0ate C %ctivity C 2oal C
6-arter 7 $vent 0 0ate 0 %ctivity 0 2oal 0
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7/25/2019 Program Plan for B2B Marketers Marketo
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2015 Marketo, Inc. Marketo Proprietary and
1earl( 'ebinar !alen4ar
6-arter
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&ate S+eakerRegistratio
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6-arter ) Webinar % 0ate % peaker % 2oal %
6-arter 2 Webinar 1 0ate 1 peaker 1 2oal 1
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T*e En4